Ed burckhardt About Mobile Marketing


Published on

Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.

Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ed burckhardt About Mobile Marketing

  1. 1. How Your Local Business CanATTRACT and KEEP Customers Through Mobile Marketing Presented by: Ed Burckhardt (800) 520-9498 www.ecommnow.com
  2. 2. Table Of Contents1 Mobile Usage Facts & Trends2 Popular Mobile Activities3 Why Mobile Marketing?4 Potential Mobile Profit Boosters
  3. 3. What is Mobile Marketing? Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
  4. 4. Mobile Marketing Facts & TrendsEvery Business Should Know About  More than 6 Billion Mobile Users Worldwide  By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage  More than 50% of all “Local” Searches are Done from a Mobile Device  Over 350 MILLION People Access Facebook from Their Mobile Devices
  5. 5. Mobile Marketing Facts & TrendsEvery Business Should Know About  A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices  Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed  Most People Keep Their Mobile Devices within Arm’s Reach 24/7  Smartphones are Now OUTSELLING Personal Computers
  6. 6. Mobile Marketing Facts & TrendsEvery Business Should Know About  Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines  Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons  86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
  7. 7. Popular Mobile Activities What Are People Doing on Their Mobile Devices? Social Networking Performing SearchesUsing Mobile Apps Listening to MusicBrowsing Websites Watching VideosSending and Reading Emails Checking News and Weather Sending and Reading Text Messages
  8. 8. What Does This Mean for Your Business? You Must : 1. Put your business in front of your mobile target audience 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of mobile marketing to stay connected to your local market
  9. 9. Mobile Technology is GREAT, But It Has Caused Problems for Some Local Businesses…Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  10. 10. Why Mobile Marketing?It’s POWERFUL For Helping You…  Build Your Brand  Gain the Edge on Your Competitors  Connect with Local Consumers  Generate New Leads & Repeat Loyal Customers
  11. 11. Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS MOBILE METHODS• Yellow Page Books • Mobile Websites• Newspaper Ads • Text Message Marketing• TV Commercials • Mobile Apps & More!
  12. 12. Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? Mobile Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  13. 13. Potential Mobile Profit Boosters Your Website Should be Viewable and Mobile Websites Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Text Marketing Customers on Their Mobile Devices Provide Instant Gratification and Access to QR Codes Your Mobile Audience Stay in Touch with Your Customers Mobile Apps Directly on Their Mobile Devices
  14. 14. Is This YOUR Mobile Audience? Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites…
  15. 15. Mobile-Friendly Site vs. Traditional Site Web Designers Understand How to Build Websites Made for COMPUTERS But a MOBILE PHONE is Not a Computer…
  16. 16. Why a Mobile Website?  Improved Mobile User Experience  Faster Website Loading Speed on Mobile Devices  Location-Based for Geo-Targeting  More Exposures to “On-the-Go” Consumers
  17. 17. What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more…
  18. 18. Why Text Message Marketing?  Builds a Powerful List of Targeted Buyers  Permission-Based – Customers Opt-in to Receive Your Text Messages  Cost-Effective and Produces a High Rate of Return  Very Little Technical Knowledge Required
  19. 19. What is a QR Code? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones… Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc…
  20. 20. Why QR Codes?  Quickly Becoming Popular in the Marketing World  Allow Consumers to Access Information About a Product or Company IMMEDIATELY  Many Major Brands are Using Them to Engage with Customers  Easily Read by Most Mobile Devices with the Help of a QR Code Reader
  21. 21. What is a Mobile Application? Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
  22. 22. Why Mobile Apps?  Your Customers Can Reach You Easily with One Tap  Produces Repeat, Loyal Customers through Engagement  Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications  Builds Your Brand by Staying in Front of Your Customers
  23. 23. ANYQUESTIONS Contact Us: Toll Free (800) 520-9498 ed@ecommnow.com
  24. 24. Thank You For Viewing Our Mobile Marketing Presentation! Ed Burckhardt For More Information About How You Can eCommNow - OCAutoServiceLower Advertising Costs and Boost Profits at (800) 520-9498 the Same Time, Contact Me Today! www.ecommnow.com