This document discusses mobile advertising. It begins by defining mobile advertising as ads that appear on mobile devices with wireless connections, such as banners or text ads. It then explains that mobile advertising works by targeting users on their mobile devices. The document lists several reasons why mobile advertising is effective, such as the large number of mobile users and time spent on mobile devices. It outlines different types of mobile ads like banner ads, video ads, and native ads. It also provides statistics on mobile advertising growth and discusses benefits, privacy concerns, and threats related to mobile advertising.

1. MOBILE ADVERTISING
ADVERTISEMENT,SALES PROMOTION,&DIGITAL
MARKETING

2. Presented by :
Amit Kumar Verma

3. Mobile Advertising
Mobile advertising is a method of advertising that appears on mobile devices
such as smart phones, tablets or PDAs that have wireless
connections. Advertising can take place as text ads via SMS, or banner
advertisements that appear embedded in mobile web site, in downloaded apps
or in mobile games.

4. How mobile advertising work

5. Why Mobile Advertising
 There are more mobile devices than both Television and Pc.(The number
of mobile phone users globally will surpass five billion by the middle of
this year, according to a study released Monday by GSMA, the association
of mobile operators.)
 More people in the world have access to an internet ready mobile device
than a PC with internet access.
 The mobile is the most used electronic device ,most people own and
can’t leave home without it.
 The mobile is becoming more capable of internet browsing & video
streaming as connection speeds are increasing.

6. TYPES OF MOBILE ADVERTISEMENT
 Banner ads
 Video ads
 Interstitial ads
 Native ads

7. Banner ads

8. Video ads

9. Interstitial ads

10. Native adv

11. To relate native ads.
 Native ads are ads that fit more seamlessly within a user’s native app
experience. If you want to see a great example of native ads, check out
your favourite social media or news app. Most likely, the ads you see
when you scroll through your feed are native.
 Publishers love the native ad format because it creates a seamless
experience with their mobile app or web and doesn’t change the look
and feel of their product.
 Users appear to love native advertising judging by their engagement
rates. Engagement is why advertisers LOVE native. According to a
CMO.com report, consumers are 25% more likely to look at a native ad
than at a banner, and they look at them 53% more frequently. Users
check native ads out 4.1 times per session on average, versus 2.7 times
for banners.

12. Some more types of mobile ads.

13. Share of ads shown mobile internet
and application

14. Recent Article related to mobile
Advertising
SOURCE: BUSINESSWORLD MAGAZINE
EDT. 5.AUG.2017

15. Benefits of mobile advertising
 The market for mobile advertising is expected to grow according
to a recent survey.
 It is a cost- effective means of marketing the company’s products
and services.
 It addresses the targeted audience at their point of need.
 It can be easily used to build a customer database
 Mobile ads prove to be more personal and intimate
 It definitely frees the marketer from the barriers of time and
location

16. Privacy concern
 Advocates have raised the issue of privacy Targeted mobile marketing
requires customization of ad content to reach interested and relevant
customers. To customize such behavioral personal data, user profiling,
data mining and other behavior watch tools are employed, and privacy
advocates warn that this may cause privacy infringement.
 Some mobile carriers offer free or cheaper rate plans in exchange for
SMS or other mobile ads. However, mobile TV and mobile search may
override this privacy concern.

17. Threats and Actions that are taken by
the company
SOURCE: BUSINESSWORLD
MAGAZINE ( EDT. 5.AUG.2017)

18. Refrences
Websites
 http://www.softwebsolutions.com/
 https://www.go2mobi.com/insights/mobile_native_ads/
 https://www.youtube.com/watch?v=QPCSD8LA9YI
 http://www.hindustantimes.com/tech/five-billion-mobile-phone-users-in-
2017-study/story-zXhZeRKHv9u1C5WQ8fkK1K.html
Books,Magazines
 BusinessWorld (Aug 2017 Edition)

19. Hope you all had enjoyed with some
information relating to the topic