Mobile Marketing and Social Media MBA specialization at NUNational University
This document summarizes a workshop on mobile marketing and social media for international students at National University (NU). It discusses why specialized skills in these areas are needed for current business. The agenda covers topics like disruptive trends, ad blocking, mobile friendliness and examples of mobile marketing campaigns. It also provides insights from industry professionals and outlines NU's graduate program and courses and career opportunities for mobile and social media marketers.
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
Mobile Marketing and Social Media MBA specialization at NUNational University
This document summarizes a workshop on mobile marketing and social media for international students at National University (NU). It discusses why specialized skills in these areas are needed for current business. The agenda covers topics like disruptive trends, ad blocking, mobile friendliness and examples of mobile marketing campaigns. It also provides insights from industry professionals and outlines NU's graduate program and courses and career opportunities for mobile and social media marketers.
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Social media can positively or negatively impact companies and their stock prices. Negative posts that go viral about a company on platforms like Facebook can influence over 450 million users and potentially lead to a decline in share price (Paragraph 2). More than 50% of social media users are influenced by comments and posts about brands, so a viral negative post about a company like Adidas could hurt its earnings and stock price. Companies that experience positive social media attention may gain sales and see a boost in their stock due to improved reputation and awareness (Paragraph 3). Companies negatively publicized on social media are most likely to lose from declines in their market price as investors sell off shares to avoid potential losses (Paragraph 4).
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
Social Media is one of the most important engagement channel and branding platform. As digital era puts companies and brands in a tight spot, apart from loss of sensitive data and huge compliance penalties, enterprises are facing constant concerns in monitoring and complying with the wide variety of social media regulations. In the umbrella of organizational security responsibilities, brand protection is an endless moving target.
A well-defined and robust Social Media monitoring framework with workflow management capabilities enables you to continuously monitor social media channels, detect non-compliant information and ensure only accurate content is published on social media.
This document discusses social media marketing and its benefits. Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to achieve marketing goals. Some key benefits of social media marketing include reaching a wide audience, building a brand, increasing website traffic and search rankings, and boosting brand loyalty. The document also provides statistics on popular social media networks and their large user bases, as well as data showing that over 90% of marketers use social media and have found success generating new customers through platforms like Facebook.
Risks Social Media Compliance Report Final[1]charles_3us
This document discusses employers' responsibilities and policies regarding social media use in the workplace. It notes that social media use is widespread, with over 1 billion users on Facebook and Twitter alone, and that both employees and employers frequently use social media. It also discusses how federal and state governments are increasingly active in regulating social media use in the workplace through new laws and policies. The document aims to provide employers with information to prepare for and manage the substantial impact of social media.
Social Media & Enterprise Security WhitepaperSchleighS
This document discusses security risks associated with employee use of social media in the workplace. It outlines threats like malware/viruses, data leakage, and damage to reputation that can occur when firms do not have adequate policies governing social media usage. While many companies have recognized social media's benefits, most still do not have formal social media policies. The document recommends steps firms can take to mitigate risks, like dedicated social media training, updated antivirus software, and separate networks for personal and work devices.
Social Media & Enterprise Security PresentationSchleighS
This document discusses social media applications for businesses and associated security threats. It provides recommendations for how companies can develop social media policies, limit access, offer training, monitor activity, and implement general IT security best practices to help mitigate risks from using social media.
Online communication has evolved from customers visiting shops and advertisements to using various internet tools. Businesses now use websites, blogs, and social media for online communication strategies managed by a community manager. Key aspects of online communication strategies include maintaining an updated website with useful content, engaging customers through social media, and ensuring a consistent graphic design aligning with the business's corporate identity across all communication channels.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
The document discusses the benefits of social media for Northwestern Technologies. It outlines the main social media websites of Facebook, Twitter, and LinkedIn. It states that using social media can help people see the company and assist in finding future employees.
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.
This document provides tips for small businesses to effectively use social media marketing. It recommends that small businesses first establish their target audience based on demographics and interests. They should then set realistic objectives that are aligned with their core capabilities rather than just focusing on quick sales. Small businesses are also advised to choose the social media platform that is most appropriate for their industry and promote their primary products and services rather than peripheral offerings. The document aims to help small businesses properly leverage social media marketing to generate leads and build their brand.
The Campus App aims to connect users within their school or college campus through a location-based social networking platform. It allows students to create profiles and automatically connect with others nearby, posting pictures, videos, events and joining chat groups. The app's benefits include no friend requests needed, ability to see content from others on campus, and filters to find nearby users or specific groups. The founder recognized the need for this type of app from his own college experience and hopes to build a team to further develop and launch the Campus App to connect students both on and off campus.
Bus 271 moira carney, using social media for customer serviceMoiraCarney
The document discusses how social media is an important tool for businesses to communicate with customers. It notes that over 3.6 billion people used social media worldwide in 2020, and that number is projected to increase to 4.41 billion by 2025. The document also provides statistics on how often social media users connect with brands and expect customer service through social media platforms. It gives recommendations for businesses to interact with consumers on major social media sites like Facebook, Instagram, and YouTube.
Power of social media in digital marketingRaman Pandey
Power of Social Media governs the pace of Internet Marketing and growth of small Business effectively.
These slide will show how the social media influence the Social Media Marketing.
This document provides an overview of social networking and how to engage with various social media platforms. It discusses what social networking is, popular sites like Facebook, Twitter, LinkedIn and MySpace. It also covers how to set up accounts, protect privacy, maintain an online presence, network online and create avatars. Tips are provided on using different sites for professional networking versus social purposes and how to avoid common pitfalls when engaging with social media.
tcs analysis and commentary on web through social mediaVeer Pratap Singh
The document provides an overview of social media marketing and Tata Consultancy Services' (TCS) analysis and commentary on their social media strategy. Some key points:
- Social media marketing is focused on creating engaging content to encourage sharing and organic spread of a company's message. It allows for inexpensive marketing campaigns.
- TCS conducted research on their social media use, analyzing platforms, tools, and methods used. They found that measurement, integration, and video marketing were top priorities for marketers.
- The majority of TCS' time spent on social media is 6+ hours per week, with over a third spending 11+ hours. Their research provided insights to improve TCS' own social media strategy
This document discusses reputational risks associated with social media use by organizations. It provides statistics on the social media platforms seen as posing the greatest risks: Facebook (25%), Twitter (25%), and YouTube (15%). While most companies believe social media risks are avoidable, few are taking active steps to prevent them, with only 18% performing risk assessments and 21% having incident response plans. The document recommends organizations address these risks by having clear social media communication policies, defining the role of community managers, ensuring corporate messages reflect company values, understanding target audiences, creating social media manuals, and developing crisis response plans for managing issues that arise on social platforms.
The document discusses social media governance and its importance for businesses. It defines social media governance as a set of policies, guidelines, processes and training resources that guide how company employees engage on social media. This helps manage growth and engagement across social channels. The document outlines best practices for social media governance policies like defining scope, regular updates, branding guidelines, training programs and approval processes. It stresses the importance of governance in setting clear boundaries for employees while allowing for engagement and growth on social media.
Social media as a marketing tool• social media marketicherry686017
Social media marketing is the use of social media platforms like Facebook, LinkedIn, and Twitter to market products and services to customers. Companies use social media to engage with customers, gain market insights, generate leads, and increase sales. Effective social media marketing requires setting goals, choosing the right platforms to reach your audience, creating engaging content, measuring your results, and adjusting your strategy based on feedback. While social media provides opportunities to reach many potential customers, marketers must also address challenges like identifying the best platforms, declining engagement rates, advertising costs, and competition from other businesses.
This document discusses how social media is revolutionizing business and forcing companies to adopt social media strategies or risk falling behind. It provides an overview of popular social media platforms and how companies can use them to increase brand awareness, build communities, sell products, and receive customer feedback. Recommendations are given for how businesses can get started with social media, including listening to customers, collaborating across departments, and embracing customers.
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
Social Media is one of the most important engagement channel and branding platform. As digital era puts companies and brands in a tight spot, apart from loss of sensitive data and huge compliance penalties, enterprises are facing constant concerns in monitoring and complying with the wide variety of social media regulations. In the umbrella of organizational security responsibilities, brand protection is an endless moving target.
A well-defined and robust Social Media monitoring framework with workflow management capabilities enables you to continuously monitor social media channels, detect non-compliant information and ensure only accurate content is published on social media.
This document discusses social media marketing and its benefits. Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to achieve marketing goals. Some key benefits of social media marketing include reaching a wide audience, building a brand, increasing website traffic and search rankings, and boosting brand loyalty. The document also provides statistics on popular social media networks and their large user bases, as well as data showing that over 90% of marketers use social media and have found success generating new customers through platforms like Facebook.
Risks Social Media Compliance Report Final[1]charles_3us
This document discusses employers' responsibilities and policies regarding social media use in the workplace. It notes that social media use is widespread, with over 1 billion users on Facebook and Twitter alone, and that both employees and employers frequently use social media. It also discusses how federal and state governments are increasingly active in regulating social media use in the workplace through new laws and policies. The document aims to provide employers with information to prepare for and manage the substantial impact of social media.
Social Media & Enterprise Security WhitepaperSchleighS
This document discusses security risks associated with employee use of social media in the workplace. It outlines threats like malware/viruses, data leakage, and damage to reputation that can occur when firms do not have adequate policies governing social media usage. While many companies have recognized social media's benefits, most still do not have formal social media policies. The document recommends steps firms can take to mitigate risks, like dedicated social media training, updated antivirus software, and separate networks for personal and work devices.
Social Media & Enterprise Security PresentationSchleighS
This document discusses social media applications for businesses and associated security threats. It provides recommendations for how companies can develop social media policies, limit access, offer training, monitor activity, and implement general IT security best practices to help mitigate risks from using social media.
Online communication has evolved from customers visiting shops and advertisements to using various internet tools. Businesses now use websites, blogs, and social media for online communication strategies managed by a community manager. Key aspects of online communication strategies include maintaining an updated website with useful content, engaging customers through social media, and ensuring a consistent graphic design aligning with the business's corporate identity across all communication channels.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
The document discusses the benefits of social media for Northwestern Technologies. It outlines the main social media websites of Facebook, Twitter, and LinkedIn. It states that using social media can help people see the company and assist in finding future employees.
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.
This document provides tips for small businesses to effectively use social media marketing. It recommends that small businesses first establish their target audience based on demographics and interests. They should then set realistic objectives that are aligned with their core capabilities rather than just focusing on quick sales. Small businesses are also advised to choose the social media platform that is most appropriate for their industry and promote their primary products and services rather than peripheral offerings. The document aims to help small businesses properly leverage social media marketing to generate leads and build their brand.
The Campus App aims to connect users within their school or college campus through a location-based social networking platform. It allows students to create profiles and automatically connect with others nearby, posting pictures, videos, events and joining chat groups. The app's benefits include no friend requests needed, ability to see content from others on campus, and filters to find nearby users or specific groups. The founder recognized the need for this type of app from his own college experience and hopes to build a team to further develop and launch the Campus App to connect students both on and off campus.
Bus 271 moira carney, using social media for customer serviceMoiraCarney
The document discusses how social media is an important tool for businesses to communicate with customers. It notes that over 3.6 billion people used social media worldwide in 2020, and that number is projected to increase to 4.41 billion by 2025. The document also provides statistics on how often social media users connect with brands and expect customer service through social media platforms. It gives recommendations for businesses to interact with consumers on major social media sites like Facebook, Instagram, and YouTube.
Power of social media in digital marketingRaman Pandey
Power of Social Media governs the pace of Internet Marketing and growth of small Business effectively.
These slide will show how the social media influence the Social Media Marketing.
This document provides an overview of social networking and how to engage with various social media platforms. It discusses what social networking is, popular sites like Facebook, Twitter, LinkedIn and MySpace. It also covers how to set up accounts, protect privacy, maintain an online presence, network online and create avatars. Tips are provided on using different sites for professional networking versus social purposes and how to avoid common pitfalls when engaging with social media.
tcs analysis and commentary on web through social mediaVeer Pratap Singh
The document provides an overview of social media marketing and Tata Consultancy Services' (TCS) analysis and commentary on their social media strategy. Some key points:
- Social media marketing is focused on creating engaging content to encourage sharing and organic spread of a company's message. It allows for inexpensive marketing campaigns.
- TCS conducted research on their social media use, analyzing platforms, tools, and methods used. They found that measurement, integration, and video marketing were top priorities for marketers.
- The majority of TCS' time spent on social media is 6+ hours per week, with over a third spending 11+ hours. Their research provided insights to improve TCS' own social media strategy
This document discusses reputational risks associated with social media use by organizations. It provides statistics on the social media platforms seen as posing the greatest risks: Facebook (25%), Twitter (25%), and YouTube (15%). While most companies believe social media risks are avoidable, few are taking active steps to prevent them, with only 18% performing risk assessments and 21% having incident response plans. The document recommends organizations address these risks by having clear social media communication policies, defining the role of community managers, ensuring corporate messages reflect company values, understanding target audiences, creating social media manuals, and developing crisis response plans for managing issues that arise on social platforms.
The document discusses social media governance and its importance for businesses. It defines social media governance as a set of policies, guidelines, processes and training resources that guide how company employees engage on social media. This helps manage growth and engagement across social channels. The document outlines best practices for social media governance policies like defining scope, regular updates, branding guidelines, training programs and approval processes. It stresses the importance of governance in setting clear boundaries for employees while allowing for engagement and growth on social media.
Social media as a marketing tool• social media marketicherry686017
Social media marketing is the use of social media platforms like Facebook, LinkedIn, and Twitter to market products and services to customers. Companies use social media to engage with customers, gain market insights, generate leads, and increase sales. Effective social media marketing requires setting goals, choosing the right platforms to reach your audience, creating engaging content, measuring your results, and adjusting your strategy based on feedback. While social media provides opportunities to reach many potential customers, marketers must also address challenges like identifying the best platforms, declining engagement rates, advertising costs, and competition from other businesses.
This document discusses how social media is revolutionizing business and forcing companies to adopt social media strategies or risk falling behind. It provides an overview of popular social media platforms and how companies can use them to increase brand awareness, build communities, sell products, and receive customer feedback. Recommendations are given for how businesses can get started with social media, including listening to customers, collaborating across departments, and embracing customers.
The document summarizes a student pitchfest event at a university where student entrepreneurs presented their business ideas. It provides details on how to organize such an event, including naming the event, selecting finalists, training mentors and judges, setting a budget and prizes, creating submission deadlines, and potentially partnering with an international competition for future events. The event aimed to draw interest from technology-driven business students and promote entrepreneurship.
This presentation discusses the need for a new concentration in mobile marketing and social media at National University. It notes that customers now control marketing messages and 2/3 of current marketers lack skills in mobile marketing. The new concentration will prepare students for business changes by teaching mobile marketing and social media strategies. It will include courses on mobile marketing, social media, and a capstone project applying these skills. The concentration is well-suited for working professionals and those with good writing and self-motivation. No prerequisites are required but students must complete an MBA to earn a degree. The field offers growing job prospects in social media roles for various organizations.
This document provides instructions for factoring the trinomial x^2 - 6x + 8 into two binomials. It lists the trinomial x^2 - 6x + 8 and then shows the steps of factoring it by breaking it into x^2 - 4x and -2x + 8, resulting in the factored form of (x - 4)(x - 2).
This document discusses marketing programs and courses for traditional and adult learners at National University. It provides details on:
- Undergraduate and graduate marketing concentrations, including required courses for each.
- Differences between traditional students aged 18-22 in campus settings versus adult learners aged 28-33 who are working full-time and take online or hybrid courses.
- Length of marketing courses, with semester classes meeting twice weekly for 10-16 weeks and accelerated programs meeting once weekly or three times onsite over 4 weeks.
- Benchmarking of marketing scores on Peregrine exams, finding marketing had the lowest average of 50.4% across online schools sampled but National University performed well in sub-categories
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses how to improve job prospects using social media. It presents a social media job search cycle that includes connecting with others, educating oneself, promoting one's skills, inspiring connections, measuring one's profile and recommendations, joining relevant groups, and setting goals. Various social media tools are suggested for job searching, networking, researching companies and finding gaps. The document also lists in-demand social media jobs and marketing concentrations in business schools. It provides next steps for improving one's social media presence and job search.
Hire Me: Strategies for Being Recruited Through Social MediaNational University
Using Linkedin as a case study for helping students discover how to be recruited for better jobs. This is to be presented Oct 2 at Marketing EDGE conference in Boston.
This document summarizes research on knowledge retention in business programs at National University compared to other top universities. It discusses:
- The purpose of assessing student scores on Peregrine exams in business and marketing (BBA) programs versus other schools.
- Research questions on how much students remember over time, how NU students compare to competitors, and how this can improve marketing teaching.
- Peregrine exam results showing NU BBA scores were 11.8% higher than AACSB schools and marketing scores were above average.
- Recommendations to focus on improving product knowledge in marketing classes based on the results.
Evaluation of undergraduate Marketing Education program at National University is a close-up look at data and interviews of experts in the field of Marketing. The purpose is to identify best practices and improve our student experience, quality and consistency of learning.
Deforestation is primarily driven by agriculture and money needs, with farming and clear cutting for land being the largest causes. At the current rate, the world's rainforests could vanish within 100 years due to deforestation, resulting in the loss of billions of habitats. Additional causes include wildfires and tapping rubber from trees, while deforestation ultimately leads to nutrient depletion in the soil over time.
Winning your company over to modern product thinkinghopperomatic
To respond to the speed of digital change, teams need to embrace modern product development practices, but organizational change is hard. I outline specific, proven methods for bringing change to your company by using Design Sprints.
This document discusses measuring and reporting on results from digital marketing campaigns. It provides examples of key performance indicators to measure, such as website visits, click-through rates, and social media engagement. Case studies are presented on campaigns for solar energy programs, beach cleanups, association events, and retail. The document emphasizes the importance of telling the story behind the metrics and sharing both successes and failures to facilitate improvements.
This document summarizes a presentation on sustainable behaviors of California Hispanics regarding transportation. The presentation was given by Drs. Mary Beth McCabe, Ramon Corona, and Richard Weaver at the National University DBA Colloquium Series on February 15, 2013. The presentation explored marketing tactics for reaching Hispanics with transportation messages in California, noting that Hispanics prefer to watch TV and listen to radio more than other media. Key findings included that Hispanics are interested in information about hybrid vehicles and sustainability topics intersect well with Hispanic culture and customs.
This document outlines best practices for marketing education programs at National University. It begins with an agenda and background on National University. It then discusses the purpose of analyzing NU's undergraduate marketing programs and courses. Literature reviews and interviews with other universities identify strengths of top-ranked programs, including emphasis on analytics, client projects, and experiential learning. A SWOT analysis of NU's programs found strengths in accreditation and faculty but weaknesses in retention, promotions content, and lack of mentorship. Recommendations include improving subject areas, connecting students to internships, and using more engaging teaching methods.
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaNational University
The document provides an overview of a new Masters of Science in Mobile Marketing and Social Media program at National University. It describes the program as consisting of 5 courses in mobile marketing and social media each, as well as a capstone course where students create a mobile and social media marketing plan for a real company. It outlines some of the course details and topics that will be covered, including mobile marketing strategy, social media platforms, and integrating mobile and social into overall marketing efforts. It also discusses the types of job opportunities the program will prepare students for and provides some examples of social media and mobile marketing jobs.
National University Specialization in Mobile Marketing and Social MediaNational University
Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.
Executive Programme in Digital Marketing & Social Media and Social media Anal...Harvish Varshan
Greetings!!
Executive Programme in Digital Marketing & Social Media Analytics from Indian Institute of Management Lucknow
Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves.
EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.
Programme Highlights:
👉 Contextually designed 9-month
programme for working
👉 Learning-by-doing as
dominant pedagogy
👉 Campus immersion
module of 2 days
👉 IIM Lucknow Executive
Alumni status professionals
Course Duration:
👉 9 months | 114 hours online & 12 hours on-campus
Course Schedule (Online):
👉 Frequency: 3 hours per week
Sunday Sessions: 9:30 a.m. to 12:30 p.m. IST
This document discusses the importance of mobile marketing and provides an overview of the topic. It notes that customers now control marketing messages and most marketers do not understand mobile marketing. The agenda includes discussing how the mobile world has changed marketing, digital eras, issues like ad blockers and fraud, making websites mobile friendly, and case studies. It also provides examples of job titles for mobile marketers and concentrations in mobile marketing that National University offers to prepare students for these changes.
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
"Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy while digital and social media marketing are at times referred to as the same thing, they are two different aspects of a marketing plan"
social media marketing tools and it impact on youth Swati Sharma
This document is a project report on the impact of social media marketing on youth perspectives. It includes an introduction, literature review, objectives, limitations, scope of study, and research methodology. The literature review discusses the history and importance of social media marketing. It examines how brands use social media to understand youth habits and create engaging content. The objectives are to understand social media as a marketing tool and its impact on youth. The scope is limited to social media marketing in Delhi and surveys 150 social media users. The research methodology uses a questionnaire to understand the effect of social media on consumer purchasing decisions.
Digital marketers at Sekolahbisnisonline.id were able to effectively handle marketing products and services on Instagram. The study found that the digital marketers were able to compose engaging advertising messages using verbal and nonverbal content on Instagram. They were also able to overcome obstacles using Instagram like annoying ads and unengaged customers. Additionally, the digital marketers were able to build close relationships with customers by maintaining high quality products and services, as well as using basic and easy to understand learning methods.
Smartphones play a significant role in every individual’s life today. Educating, shopping, paying, learning, and more aspects are more comfortable online with handy smartphones. Mobile marketing has proved to be the most effective technique where businesses associate with customers at any time and any place.
This document summarizes a student project on social media marketing. It discusses digital marketing and how social media marketing uses platforms to build brands and drive traffic. The project aimed to better understand social media marketing and its impact on e-commerce. Key findings included understanding roles and impacts of social media marketing. Suggestions focused on maintaining consistency, creating targeted content, and connecting with audiences. The conclusion noted how social media has impacted how people view content in today's world.
Managing your Brand Equity on Social MediaICFAIEDGE
Social media is an integral part of brands’ marketing outreach initiatives. Unlike most other media touchpoints, social media – given its very nature – allows brands to have a dialogue with their target audience. Unfortunately, social media can also be used for negative propaganda against the brand. Learn more in this presentation.
Marketers are increasingly embracing social media and integrating it into their overall marketing strategies. A survey of over 500 executives found their top concern is maintaining high audience engagement on social media. Most marketers use Facebook, Twitter, and YouTube and are looking to expand to other networks like Instagram and Vine. While content shares and follower counts are the most common metrics, marketers want to better tie social media efforts to ROI and sales metrics. Larger companies are more likely to use technology and systems to help manage complex social media strategies across multiple networks and digital campaigns.
An ocean of jobs in digital marketing awaits you. You just have to read it. https://www.vaibhavk.com/digital-marketing-courses-in-mau/
The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
The document discusses the importance of digital marketing for startups. It explains that digital marketing channels like SEO, social media marketing, email marketing, and content marketing can help startups promote their brand with a limited budget. The document provides examples of startups like Uber, Paytm, Byju's, Flyrobe, and Fresh Menu that have successfully used digital marketing strategies. It recommends that startups develop a digital marketing plan, identify prospects, maintain an online presence, and engage on social media through consistent, targeted content in order to boost brand awareness.
About the Company,CMS, MOBILE APPLICATIONS, GRAPHIC DESIGN, SOFTWARE DEVELOPMENT, WEB DEVELOPMENT, WEB DESIGN, INDUSTRIAL TRAINING www.hgtechsolutions.com
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
This document summarizes a presentation on a project report about the role of social media marketing in promoting products and services. The presentation includes an introduction to the topic, the significance of studying this topic, a literature review on social media usage and trends, a profile of the company studied, the objectives and methodology of the research project, findings from data interpretation, and conclusions. The research aimed to understand customer perceptions and behavior regarding social media marketing and digital promotion of products and services.
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
This document discusses a study on the impact of online/digital marketing on small businesses. Some key points:
- The study aims to understand if online marketing helps small businesses reach customers and be successful. It examines tools/platforms used and their effectiveness.
- A survey was conducted of 50 small businesses in Ahmednagar district, India across sectors like IT, FMCG, agriculture that use digital marketing.
- Most businesses surveyed were 0-5 years old and had annual incomes between 1-10 lakhs. The majority were in the services sector.
- 80% of respondents were aware of digital marketing and 80% used online tools like websites, Facebook, Instagram to reach customers.
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Introduction to Digital Marketing by Adwants Digimac, one of the best digital marketing courses in Chennai
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Which companies are the top winners in Mobile Marketing Post Pandemic? Peloton, Dominos, Disney+ and others. Embrace these memorable mobile marketing stories about brands that you need to know to be relevant as an educator. Academics call these case studies, and students get excited about learning real applications which are meaningful in a personal way.
Mobile Marketing at National University Class 1 lecture slidesNational University
This document outlines the schedule and content for a class on mobile marketing. It includes:
- An introduction and course outline on the first day from 5:30-7pm, with dinner provided.
- Subsequent classes will cover mobile strategy, legal and ethical standards, targeting and tracking, mobile ads and promotions, and location-based marketing.
- Students will analyze case studies, work in groups, and share what they've learned both in writing and oral presentations.
- The textbook for the class is "Essentials of Mobile Marketing" which covers topics like consumer behavior, mobile apps, data analysis, and the marketing mix in a mobile context.
This document summarizes research on mobile marketing strategies used by 10 educational organizations. The researchers assessed the mobile websites based on usability, efficiency, accessibility, learnability, and satisfaction. The organization with the highest satisfaction score was Edutopia. Overall, effective mobile marketing involved easy to navigate interfaces, relevant content, engaging messaging, and increased trust and satisfaction among users. Future research could evaluate other industries using these metrics or review additional mobile tools like augmented reality and chatbots.
For faculty of National University, this presentation gave some insights into Authentic Assessments and a case study on Tesla: Accelerating to Market and First Mover Advantage.
This document provides an overview of Thanksgiving, including its history and how the speaker's family celebrates the holiday. It discusses the origins of Thanksgiving in 1621 when the Pilgrims shared a feast with Native Americans. The speaker describes their family traditions, such as visiting family farms, hiking, decorating for Christmas, and spending time with extended family. The document also briefly outlines how Thanksgiving is marketed in the US and some alternative events like "Opt Outside" that encourage being outdoors instead of shopping on Black Friday.
This document discusses privacy and data protection. It summarizes views on privacy from Westin and Solove, describing Westin's view that privacy is about individual rights and Solove's view that privacy violations can cause four categories of harms. It also summarizes the key aspects of the European Union's General Data Protection Regulation (GDPR), including fines of up to 4% of global revenue for noncompliance. Finally, it outlines the main rights and requirements for businesses under California's new Consumer Privacy Act, such as the right to access personal data and to have it deleted.
This document outlines how to use social networks to find a job. It discusses using social networks to build personal branding, connect with recruiters and potential employers, and conduct research on companies and industries. The key steps outlined are improving your profile, setting goals, contributing valuable content, recommending others, joining relevant groups, and measuring results. The overall message is that an active presence on social media that promotes your skills and areas of expertise can help you connect with new professional opportunities and advance your career.
This document presents a case study that evaluated the digital marketing effectiveness of 10 organizations that provide services related to improving K-12 education outcomes. It analyzed the usability, accessibility, and interaction capabilities of each organization's website, mobile site, and social media platforms. The study found that Weareteachers.org, Edutopia.org, and ASCD.org scored highest overall due to having keywords that matched their content outcomes, providing relevant expertise on their websites, having mobile pages that connected users, and actively engaging audiences on social media. The document concludes by recommending marketers apply the practices of the top performers and create evaluation scorecards to improve their own digital connectedness.
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How to Make a Field Mandatory in Odoo 17Celine George
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Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
3. Why do we need this?
Business has changed so that the customer is in charge of the marketing messages
which are seen now.
2/3 of current marketers do not have a solid comprehension of mobile marketing
(July 2013 IBM study)
Business needs to understand their customer’s experience from an online
perspective, with a focus on mobile marketing.
They all agreed that mobile technology is now critical to their business objectives.
We at National University, can teach students to be prepared for these and future
changes due to our model of education and learning.
7. Southeast Asia ranks
highest in the world in
social network
penetration. Indonesia is
the top in the list in pop
and %.
8. SOBM Graduate Marketing
Concentrations
Marketing
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 Strategic Marketing Simulation
Mobile MKT/Social Media
651 Mobile Marketing
652 Advanced Mobile Marketing
653 Social Media
654 Advanced Social Media
655 Mobile Marketing Social Media
Project
9. What does a Mobile Marketer do,
anyway?
Creates marketing plans to reach customers via mobile devices.
Uses the current technology to change how business is conducted.
Produces value to the enterprise by using resources and making ethical decisions.
10. 15,127 jobs for mobile
marketing on Linkedin.com in
US alone.
11. What is the role of Social Media?
Creates content to share: photos, video, text, audio
Sharing the content on the appropriate channels: ex. Linkedin.com is for Business
to Business sharing.
Includes social media addresses on traditional media, such as your business card,
e-mail, news releases.
97% of businesses are using Social Media.
86% say it is important for their business.
12. From a person who hires….social media
employees (Nov 30, 2015)
What is important to me is:
“Understanding the social landscape: i.e., understanding each social media
channel, the intricacies of each, the main demographics on those channels…
creating content, engaging in monitoring/customer care, how to get audiences to
love and engage with your content, etc. (i.e. even the psychology behind social
media). I think that is very important - because as a social media employer at IMI, I
would only be able to hire….
tie ins with legal. Social media has so many legal or FTC regulations and is very
important to touch on that….
15. Who will do well in NU’s program?
This graduate level AOS is suited well for the “typical” NU student in mid-career,
non-traditional and accelerated learning savvy.
Their undergraduate degree can be in the technical or non-technical field. This is a
business program, but it is not heavily in the area of math or computer
programming.
Students with good writing and analysis skills will do well here.
Students who are self motivated and organized will complete this work with
success and are most likely to earn high grades.
16. What are the pre-reqs?
There are no pre-reqs, but students will need to complete the MBA requirements
in order to complete their degrees.
Classes are online and onsite in San Diego.
As far as a certificate, once this academic program is launched, with 15 students
enrolled we will start a certificate program.
17. Other schools with similar programs
San Diego State University Extension
University of San Francisco Extension
UC Irvine Extension
Rutgers University Extension (Mini-MBA in Mobile)
Full Sail University
Cornell University Extension
UCLA Extension
Southern New Hampshire University (MBA in Social Media)
18. Course Details
Mobile Marketing:
Strategy of developing advertising,
applications, websites
Consumer interaction with devices +
laws, ethics for business
Cases in Mobile Marketing
QR codes, Location-based, privacy, spam
Social Media:
Practical business applications for engaging
communities
Listening to customers and customer service
Global social media
Integrating with offline marketing
Practice using Social Media blogs, linkedin,
Instagram, facebook, you tube, twitter,
pinterest, snapchat
Consider ROI
19. Join our NU AMA
Member benefits are many,
including job boards and
exclusive access to listings
that non-members don’t
see.
20. Positions : All types of organizations seeking
skilled marketers
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing Manager
Sales
Customer Service
CRM Specialist
Analysts
Entrepreneurs
21. Is your Linkedin profile
up to date? Start today
by keeping it fresh and
connecting with your
NU classmates.
22. Questions?
Just ask….
Dr. Mary Beth McCabe
mmccabe@nu.edu
858 488 2867 (mobile)
Source: Powersiteblog.com
Editor's Notes
San Francisco, CA -- (SBWIRE) -- 07/05/2013 -- According to a recently conducted and released study on mobile marketing, two out of three marketers do not have a solid comprehension of mobile marketing from the user’s point of view. Sponsored by the IBM Corporation and conducted by Econsultancy, the study was published under the title “Reducing Customer Struggle 2013.”The detailed study was a look at today’s companies and the extent to which they understand their customer’s experience from an online perspective, with a focus on mobile marketing. The fifty-six page report is based on a survey of five hundred and eighty-two marketers and ecommerce executives. It details how well the sampled companies understand the mobile user experience, the types of mobile platforms they use and the issues their customers encounter when doing business by mobile device.While the popularity of smartphones and other mobile devices are relatively new, some of the companies anticipated this popularity and prepared for it. However, the majority of the companies surveyed are reacting to the observable fact. They all agreed that mobile technology is now critical to their business objectives.