The document discusses social media governance and its importance for businesses. It defines social media governance as a set of policies, guidelines, processes and training resources that guide how company employees engage on social media. This helps manage growth and engagement across social channels. The document outlines best practices for social media governance policies like defining scope, regular updates, branding guidelines, training programs and approval processes. It stresses the importance of governance in setting clear boundaries for employees while allowing for engagement and growth on social media.

1. Name: Alsharari Falah Muflih
N8747652

2.  Social Media, Social Networking and their use
 Social Media Marketing, Business Model For
social Media Marketing, Reason for Success of
Social Marketing, Benefits of Social Marketing,
Managing Social Media Growth
 Governance, What is Social Media governance,
use of Social media governance, why it is
needed.
 Social Media governance model
 Best practices for social media governances

3.  Websites allow sharing content with others
 Allows users to create Social Networking
 Content includes
◦ Ideas, Images, Thoughts, Videos, Data, Information
 Allow user to create different applications
 Web Content management system use by the
social media websites to organize data and
save the data for long term.

4.  A network where different people from
different regions joins together
 A group of internet based applications that
developed on Web 2.0
 User Generated Content
 Communication between business,
organizations, communities and individuals

5.  “Internet users continue to spend more time
with social media sites than any other type of
site” by Nielsen
 Total spent time on Social media in U.S.
◦ 66 Billion minutes in 2011
◦ 121 Billion Minutes in 2012
◦ 99 Percent Increase

7.  Process of gaining Website Traffic or
attention through social media process
 Content which shares more
 Attract the Users
 With so many users on Social Media
 Social Media Marketing take places the top
marketing process
 Social Media Governance is needed for good
Social marketing

8.  SNeM2S Model develop for Marketing
◦ Selection of potential Social Networks to use
◦ Definition of a financial plan
◦ Definition of organizational structures to manage
the Social Network in the market
◦ Selection of target
◦ Promotion of products and services
◦ Performance measures

9.  Users on Social Media
 People Seek for Entertainment
◦ Ads and marketing Campaigns provide
entertainment
 Spend time on Social Media
 Attraction of Social Media

12.  Governance basic means “Policies” in
business
 Governance is much more broader then
policies specially for large companies
 Social media governance focuses on social
media campaigns
 Social Media Governance covers
◦ Bundle of policies, guidelines, processes and
education resources to guide the employees
◦ How company employees should engage via social
media

13.  Policies in every business model is necessary
 Different businesses defines there own social
media governance
 Important for those businesses which relies
mostly on Social Media
 Common business example is E-Shops
 Large Companies like Coca-Cola, Dell etc.
already defined their social media governance

14.  Social media for Public companies vs. private
companies
 Small vs. Large
 Domestic vs. International
 Be aware of Culture and Customs

15.  Definition of Scope
 Frequency and Process for Updates
 Branding Guidelines
 Training and Education
 Approval Processes and Continuity Planning

16.  Define what is and isn’t covered by
governance model
 Call out the specific social channels with
policies and guidelines
 Some companies may have common
governance model for internal and external
customer facing communities
 Clarity to the employees

17.  Regular review and update of the social media
governance policy
 Define frequency of the update at the start
 Get employees participation as a review in
updates
 Define details with how the inputs will come
to the employees

18.  Guideline for External Channels
 Call out External facing communication
◦ Websites, Collateral , etc.
 Follow Icons of social channels
 Follow branded templates of social Channel
 Use of Company logo

19.  Solid Governance model should have plenty
of educational resources for employees
 Training on responding to customer feedback
◦ Positive
◦ Negative
 In social media governance, mostly a
marketing or a salesperson need to respond
to a customer query

20.  What processes are in place for employees to
engage in social media
 How an external official can participate in it
 Must be a continuity plan
◦ Covers account setup but also transfer to new
owner
 Define policy in centralized form that any
social partner if back out then the company
must easily sustain itself

21.  Support employees and let them know where
their boundaries lie.
 Inform them, whether they are permitted to
use company’s organizational trademarks
such as logos, in their personal content
 Don’t leave them guessing

22.  Create at-least two policies
◦ One policy that sets expectations provides
boundaries for all employees, including any relevant
limitations or ideas for the personal use of social
media
◦ Operational guidelines for employees working in
social media as part of their job

23.  Be truthful, Authentic, Transparent, and
Timely
 Be Human
 Follow the evolution
 KISS where possible

25.  Social Media Governance is important to run
Social Media Campaigns and marketing
 It define policies which plays an important
role for the growth of business
 Rules and definitions give boundaries to
employees, to the clients and external social
partners as well

27.  http://socialmediavoice.com/2012/01/10-
social-media-law-governance.html
 http://www.pcworld.com/article/250043/4_com
ponents_of_a_social_media_governance_model.ht
ml
 http://www.socialmediatoday.com/content/how-
build-social-media-governance-policy
 http://www.wlrstore.com/ark/best-practices-in-
social-media-governance.aspx
 http://socialmediagovernance.com/blog/governa
nce/best-practices-target-social-media-policy-
documents-by-audience-and-purpose/