This document outlines the schedule and content for a class on mobile marketing. It includes: - An introduction and course outline on the first day from 5:30-7pm, with dinner provided. - Subsequent classes will cover mobile strategy, legal and ethical standards, targeting and tracking, mobile ads and promotions, and location-based marketing. - Students will analyze case studies, work in groups, and share what they've learned both in writing and oral presentations. - The textbook for the class is "Essentials of Mobile Marketing" which covers topics like consumer behavior, mobile apps, data analysis, and the marketing mix in a mobile context.