HGTechSolutions is a product-based company specializing in CRM and ERP development, software, mobile apps, and website development, known for its innovative and cost-effective solutions. They offer six-month internships for MBA students in human resources, marketing, and IT, focusing on SEO and social media marketing. The document emphasizes the significance of social media marketing for businesses in reaching customers and potential employees.

1. Address: F-249 Phase 8B Mohali.
Tel: +91-9041420021, +91-9569798007,0172-4632025
Email: careers@hgtechsolutions.com, himani@buddiesden.com

2. ABOUT THE COMPANY
HGTechSolutions is a product based company with its expertise in the
development of native CRM,ERP Avatar. Custom Software development,
mobile apps, Website Development ,social community Website, and
industrial training are the areas in which HGTechSolutions has gained a
good reputation in the market.
Our innovation and creativity combined with latest technologies and
skills have given us a competitive edge. This has given us the benefit of
delivering strategic value through operational efficiency, and providing
cost effective, accurate, timely solutions.

3. OUR SERVICES
• Website Development
• Software Development
• Business Development
• Information System
• Hosting Services
• Web Services
• HGTechDirectory

4. MBA
Human
Resource
Marketing
IT

5. TRAINING
HGTechSolutions Mohali provides six months/ six weeks of
Internship to students pursuing MBA in Human Resource, Marketing
and IT. Students are trained by the experts of the industry.
Marketing can be divided into two parts : Search Engine
Optimisation (SEO) and Social Media Marketing (SMM).
Internship Admissions are open, Students can apply online through
www.hgtechsolutions.com

6. SEARCH ENGINE OPTIMISATION
Search engine optimization , or SEO, is a methodology of strategies,
techniques and tactics used to increase the amount of visitors to a
website by obtaining a high-ranking placement in the search results
page of a search engine (SERP) -- including Google, Bing, Yahoo and
other search engines.
SEO is a narrow concept and Social Media Marketing is a wider
concept.

7. SOCIAL MEDIA MARKETING
Social media marketing, or SMM, is a form of internet marketing that
implements various social media networks in order to achieve
marketing communication and branding goals. The goal of SMM is to
produce content, videos and images that users will share with their
social network for marketing purposes as well as paid social media
marketing.
Students pursuing MBA in Marketing and IT can take up internship
in Social media marketing.

8. WHY SOCIAL MEDIA?
• Of the 7.2 billion people on earth, 3 billion have Internet access;
2.1 billion are active on social media; and 1.7 billion use social
networks from a mobile device.
• The number of worldwide social media users is expected to reach
2.5 billion by 2018.
• The average social media user maintains five accounts.
• 90% of young adults (ages 18 to 29) use social media. 35% of
those over age 65 do.
• Small business owners who use social media, 92% agree that
“social media marketing is important for my business.”
Hence, Today no company can succeed without using Social Media

9. COMPARISION BETWEEN TRADITIONAL AND SMM
TRADITIONAL TOOLS
 Newspaper
 Television
 Radio
 Direct Marketing
 Events/Trade Shows
SOCIAL MEDIA TOOLS
 Social Networking Sites
 Blogs
 E-mail Campaigns
 Search Engines(Google,
Yahoo, Bing etc.)
 Online Advertisement
using Google and Facebook

10. DIFFERENT SOCIAL MEDIA
TOOLS

11. WAYS TO USE SOCIAL MEDIA
• Using social media internally : Social media can be used
internally to improve communication across business functions
and help your employees build a sense of fellowship around the
office.
• Using social media to reach end customers : There are so many
ways to use social media to communicate with the customer,
which falls into three main functions: public relations and
marketing, sales, and customer services.
• Using social media to reach potential employees : Human
resources professionals use social media to monitor their
company’s brand and to research candidates and learn more
about them beyond what is featured on a resume or in a cover
letter.

12. SMM STRATEGY
Identify the business goals
Set marketing objectives
Identifying ideal customers
Research competition
Choose channels and tactics
Test, evaluate and adjust according to environment

13. BENEFITS OF SMM
Increased
Customer
Satisfaction
Increased
Brand
Recognition
Increased
Product
Innovation
Increased
Lead
Generation
Increased
Inbound
Traffic
Reduced
Marketing
Costs

14. Address: F-249 Phase 8B Mohali.
Tel: +91-9041420021, +91-9569798007,0172-4632025
Email: careers@hgtechsolutions.com, himani@buddiesden.com