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Thanksgiving
We are Grateful at this time
Dr. Mary Beth McCabe
National University
2016
Agenda
▪ Part 1: History of Holidays andThanksgiving
▪ Part 2:What my family does onThanksgiving
▪ Part 3:What does this mean to me?
▪ Part 4: How is it Marketed?
USA Holidays in General
▪ The main holidays in the USA are:
▪ Valentine’s Day
▪ St. Patrick’s Day
▪ Easter
▪ Memorial Day
▪ July 4th
▪ Labor Day
▪ Thanksgiving
▪ Christmas
History ofThanksgiving
▪ When did it begin? 1621
▪ Where was it celebrated? Plymouth Colony with Pilgrims and Indians
▪ What was the food?Venison, wildfowl (turkey, goose, duck), corn,
eels, shellfish.
▪ How did we celebrate?
http://www.smithsonianmag.com/history/what-was-on-the-menu-
at-the-first-thanksgiving-511554/
Table atThanksgiving
Old days Today
ModernThanksgiving
▪ 1827 Sarah Josepha Hale proposed (cookbook author)
▪ 1863 President Lincoln approved National Holiday
▪ Food typically was: roast turkey with sage dressing, creamed onion,
mashed turnips, mashed potatoes.
My family’sThanksgivings
How do we spendThanksgiving?
Visit to the family farm
Our cousins raise pigs
and walnuts on a family
farm near Sacramento
My family’s traditions
HikingTorrey Pines: trees and surf
Taking a Christmas Photo and decorating
Meaning for me
What doesThanksgiving mean?
Grow a grateful attitude
Be closer to family
Marketing in the USA
How do companies present?
Marketing forThanksgiving
Black Friday Cyber Monday
No Black Friday: REI Stores
▪ #OptOutside.The hashtag generated some serious buzz last year,
resulting in 1.4 million people to pledge to #OptOutside and
generate a more impressive 1.2 billion social impressions, REI claims.
Mall of America closed, first time since 2012
Green Friday for Parks
Thanksgiving

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Thanksgiving

Editor's Notes

  1. History Notes here: harvest celebration shared by the Pilgrims and Wampanoag at Plymouth Colony in 1621. Read more: http://www.smithsonianmag.com/history/what-was-on-the-menu-at-the-first-thanksgiving-511554/#9zqesHmgc8jvBXmY.99 Give the gift of Smithsonian magazine for only $12! http://bit.ly/1cGUiGv Follow us: @SmithsonianMag on Twitter
  2. Pilgrims and Wampanoag at Plymouth Colony in 1621 Read more: http://www.smithsonianmag.com/history/what-was-on-the-menu-at-the-first-thanksgiving-511554/#9zqesHmgc8jvBXmY.99 Give the gift of Smithsonian magazine for only $12! http://bit.ly/1cGUiGv Follow us: @SmithsonianMag on Twitter
  3. It’s the Friday before Turkey Day! We love Thanksgiving and are very excited to be having a house full of family for our first holiday feast in San Diego.  We are discovering that relatives and friends can find you quickly when you move to such a gorgeous part of the country.  We will enjoy each other and our family traditions while giving thanks for so many things.  Like many families, we have the corny pre-meal tradition of going around the table giving each person the opportunity to note things for which they are particularly thankful.  High on my list will be sincere gratitude for friends and colleagues at National University. Thank you for openly and graciously welcoming Marti and I to San Diego and into the NU family. More importantly, thanks for all that you do for National and for your community.   Have a great Turkey Day!