Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.

1. Social Media
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2. What is the Social Media?
Social media is a collective term for websites and applications that focus on
communication, community-based input, interaction, content-sharing and
collaboration.
Social media allows individuals to keep in touch with friends and extended family. Some
people will use various social media applications to network and find career opportunities,
connect with people across the globe with like-minded interests, and share their own
thoughts, feelings, and insights online.
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What is the purpose of social media?

3. Why Social Media is Important Today?
In today's society, the use of social media has become a necessary daily activity.
Social media is typically used for social interaction and access to news and
information, and decision making. It is a valuable communication tool with others
locally and worldwide, as well as to share, create, and spread information.
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4. Different Types of Social Media
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Facebook
Instagram
Twitter
Youtube
Linkedin

5. What are the advantages of social media?
1. You reach large audiences
There are millions of people using social media platforms. It’s a great opportunity for your business to reach a large pool of
people that are interested in your products or services.
● YouTube: 73%
● Facebook: 68%
● Instagram: 35%
● Pinterest: 29%
● Snapchat: 27%
● LinkedIn: 25%
● Twitter: 24%
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6. 2. You have a direct connection with your audience
Social media is one of the few marketing strategies that allow you to connect directly with
your audience. You know who is interested in your business because they choose to follow
your social media account.
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7. 3. You can create organic content
The ability to post organic content for free is an incredible benefit of social media for
business. This opens many opportunities for your company to connect with valuable leads at
no cost. It’s one of the reasons why companies love using these platforms.
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8. 4. You have access to paid advertising services
If you want to go beyond organic posting, there is an option to run paid advertisements. Each social platform offers its own
form of paid advertising.
5. You build your brand
One advantage of social media marketing is the ability to build your brand. When you connect with interested leads, you
expose them to your brand. The ability to post organic content for free allows you to build brand recognition repeatedly with
your audience.
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9. 10 Tips to Stay Safe on Social Media
1. Use a strong password. The longer it is, the more secure it will be.
2. Use a different password for each of your social media accounts.
3. Set up your security answers. This option is available for most social media sites.
4. If you have social media apps on your phone, be sure to password protect your device.
5. Be selective with friend requests. If you don’t know the person, don’t accept their request. It could be a fake account.
6. Click links with caution. Social media accounts are regularly hacked. Look out for language or content that does not sound like something your friend
would post.
7. Be careful about what you share. Don’t reveal sensitive personal information ie: home address, financial information, phone number. The more you post the
easier it is to have your identity stolen.
8. Become familiar with the privacy policies of the social media channels you use and customize your privacy settings to control who sees what.
9. Protect your computer by installing antivirus software to safeguard. Also ensure that your browser, operating system, and software are kept up to date.
10. Remember to log off when you’re done.
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10. Contact
Office no 7, Primerose Mall, Datta Mandir Bus Stop, Baner
Road, Baner, Pune- 411045, Maharashtra, India
.
info@leadmillion.com
+919822792646
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