Smm about marketing management how deal with it

1. A PROJECT ON SOCIAL
MEDIA MARKETING
BY SHAIK NOORJAHAN

2. INTRODUCTION
DIGITAL MARKETING:
 The term digital marketing refers to the use of digital channels to market products
and services in order to reach consumers. This type of marketing involves the use
of websites, mobile devices, social media, search engines, and other similar
channels.
 Digital marketing involves some of the same principles as traditional marketing
and is often considered a new way for companies to approach consumers and
understand their behavior. Companies often combine traditional and digital
marketing techniques in their strategies.

3. SOCIAL MEDIA MARKETING
Social media marketing (SMM) (also known as digital marketing and e-marketing) is
the use of social media—the platforms on which users build social networks and
share information—to build a company's brand, increase sales, and drive website
traffic. In addition to providing companies with a way to engage with existing
customers and reach new ones, social media marketing (SMM) has purpose-built data
analytics that allow marketers to track the success of their efforts and identify even
more ways to engage.

5. IMPORTANCE OF THE STUDY
This report is useful for us to make it easier than ever to know what we have
learnt during the internship period about social media marketing and how to
reach people to promote our event. The main use of the study is to know how
to reach our target audience and track them. This study helps us to know that
there are no geographical boundaries to social media. Through this study we
can target our clients by age, gender, location, and interests. Through this
study we can know the reality check of the market and make any changes.

6. NEED FOR THE STUDY
This study helps us to understand and know how to deal with different types of
customers.
This study helps to get to know how social media platforms actually work in
gaining audience.
It helps us to know our visitors and their choices or preferences.

7. SCOPE OF THE STUDY
The main scope of the study is to know how social media marketing plays a vital
role in marketing and creating relationships with customers.
The research aim to acquire an initial understanding of how a small business
recognized on social media marketing to grow the business.

8. OBJECTIVES OF THE STUDY
 To get a better understanding of social media marketing and its impact on e‐
commerce industry.
 Relating my academic knowledge to the real-world corporate scenario.
 Acquire knowledge and learning by participating actively in a corporate environment.
 To find out how digital marketing is helping conventional marketing process.

9. INDUSTRY PROFILE
Digital marketing agency is a firm that deals in marketing to customers through
digital channels.
Companies work with digital marketing agencies because of their expertise in
online marketing.
Agencies know the latest trends, best practices and best tools and strategies that
are needed for digital marketing success.

10. COMPANY PROFILE
Krishna Techno Services (KTS) focused on value added service such as IT training, web and software
development and maintenance. Good environment, Qualitative training, Affordable prices, Good practical
skills and Professional approach
KTS focused on value added services such as IT Training, Web and Software Development & maintenance.
Good environment, Qualitative training, Affordable prices, Good practical skills and Professional approach.
KTS Jun 2015 - Present · 7 yrs. 3 Mos Jun 2015 - Present · 7 yrs. 3 Mos Kakinada Area, India Kakinada Area,
India

11. THEORICAL FRAME WORK
Social media marketing is the process of creating content for social media platforms
to promote your products and/or services, build community with your target
audience, and drive traffic to your business. With new features and platforms
emerging every day, social media marketing is constantly evolving.

12. FINDINGS
 By this project, we understood the roles, implications and impacts of social media marketing.
 And we came to a better understanding of social media and its impact in digital industry.
 We came to know more about social media tools and techniques.
 We evaluated the purpose, methods, elements and effectiveness of social media marketing.

13. SUGGESTIONS
 • But before we go ahead, here are a couple of marketing tips you should remember while
objective setting: Be explicit, set achievable objectives Make sure that your objectives are
quantifiable
 • Maintain Consistency in All Aspects
 • Create Targeted Content
 • Always Be On-Trend
 • Perform A/B Tests
 • Focus on Videos
 • Don’t Stress Over Algorithm Shifts
 • Connect with your audience (Polls, quizzes, contests etc.)

14. CONCLUSION
 In this project I mainly discussed about the social media marketing and what’s it
impacts on the Current world. Moreover, some of the recent trend in social media
is included. In today’s modern age of technology and innovation, people are
almost always occupied with something or the other to do. No longer do people
only sit in front of the television after a day of hard work. As people are always on
the move, smartphones have now become the media to witness all the day’s
happening activities as content include podcasts, news and YouTube views etc.
Such new drastic changes in the way people view content is a testament to the
impact social media marketing Industry has had on people of Current world.

15. THANK YOU