SlideShare a Scribd company logo

Mkt programs presentation paris mm

•Download as PPTX, PDF•
•
National University
National University

This will be presented in Paris on June 22, 2014.

EducationBusinessNews & Politics
1 of 19
An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace Dr. Ramon Corona Dr. Mary Beth McCabe National University June 22, 2014
NU Undergrad Concentration in Marketing • Required courses: • MKT 302a (required) • MKT 420-Consumer Behavior • MKT 430-Global Marketing • MKT 434-Marketing Research • MKT 443-Advertising • Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
NU Graduate Marketing Concentrations Marketing • 620 Consumer Behavior • 631 Global Marketing • 634 Market Research • 660 Strategic Marketing Simulation Mobile MKT/Social Media • 651 Mobile Marketing • 652 Adv. Mobile MKT Strategy • 653 Social Media • 654 Adv. Social Media for MKT • 655 Mobile MKT Social Media Project. This is where you build your actual mobile/social plan and present it.
Simulation Course Group awarded
Adjunct Faculty, Angie Johnson
Age of Marketing students Traditional Learners • 18-22 years • Away from home first time • Dormitory living • Onsite classes • Campus environment Adult Learners: National • 28-33 years • Working full time • Married with kids • Online, hybrid, online choice • Virtual campus
Length of MKT courses Semester/Quarter Classes • 10-16 weeks • Meet twice/three times weekly • Face to face with professor • Take 3-4 other classes • Competition for time Accelerated Programs • 4 weeks • Meet once weekly online or three times onsite • Choice of delivery • Intensive and demanding month focused on one class.
Benchmarking Peregrine scores
Peregrine Data Analysis • Undergraduate BBA exams • N=93 (sample size) • Marketing scores for all is lowest at 50.4 • Average is 39% for all online schools • Sub-categories we did very well, too. • Keep notes and books • Direct Measure
Your comments are welcome Please send comments to rcorona@nu.edu or mmccabe@nu.edu
Mkt programs presentation paris mm

Recommended

Burger U Restaurant Marketing Strategy
Burger U Restaurant Marketing StrategyBurger U Restaurant Marketing Strategy
Burger U Restaurant Marketing StrategyStefanie Cash
 
Marianne
MarianneMarianne
Mariannemariannepaillard
 
Hire Me: Strategies for Being Recruited Through Social Media
Hire Me: Strategies for Being Recruited Through Social MediaHire Me: Strategies for Being Recruited Through Social Media
Hire Me: Strategies for Being Recruited Through Social MediaNational University
 
Deforestation
DeforestationDeforestation
Deforestationpmckeon
 
NU Research conference 2015 final
NU Research conference 2015 finalNU Research conference 2015 final
NU Research conference 2015 finalNational University
 
Winning your company over to modern product thinking
Winning your company over to modern product thinkingWinning your company over to modern product thinking
Winning your company over to modern product thinkinghopperomatic
 
MIT Enterprise Forum Student Pitchfest Program
MIT Enterprise Forum Student Pitchfest ProgramMIT Enterprise Forum Student Pitchfest Program
MIT Enterprise Forum Student Pitchfest ProgramNational University
 
Best Practices in Marketing Programs
Best Practices in Marketing ProgramsBest Practices in Marketing Programs
Best Practices in Marketing ProgramsNational University
 

Recommended

Burger U Restaurant Marketing Strategy
Burger U Restaurant Marketing StrategyBurger U Restaurant Marketing Strategy
Burger U Restaurant Marketing StrategyStefanie Cash
 
Marianne
MarianneMarianne
Mariannemariannepaillard
 
Hire Me: Strategies for Being Recruited Through Social Media
Hire Me: Strategies for Being Recruited Through Social MediaHire Me: Strategies for Being Recruited Through Social Media
Hire Me: Strategies for Being Recruited Through Social MediaNational University
 
Deforestation
DeforestationDeforestation
Deforestationpmckeon
 
NU Research conference 2015 final
NU Research conference 2015 finalNU Research conference 2015 final
NU Research conference 2015 finalNational University
 
Winning your company over to modern product thinking
Winning your company over to modern product thinkingWinning your company over to modern product thinking
Winning your company over to modern product thinkinghopperomatic
 
MIT Enterprise Forum Student Pitchfest Program
MIT Enterprise Forum Student Pitchfest ProgramMIT Enterprise Forum Student Pitchfest Program
MIT Enterprise Forum Student Pitchfest ProgramNational University
 
Best Practices in Marketing Programs
Best Practices in Marketing ProgramsBest Practices in Marketing Programs
Best Practices in Marketing ProgramsNational University
 
yatta math
yatta mathyatta math
yatta mathguestfccaf8
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 
Mobile marketing.social media international students
Mobile marketing.social media international studentsMobile marketing.social media international students
Mobile marketing.social media international studentsNational University
 
Mobile Marketing Social Media
Mobile Marketing Social MediaMobile Marketing Social Media
Mobile Marketing Social MediaNational University
 
Getting jobs using social media
Getting jobs using social mediaGetting jobs using social media
Getting jobs using social mediaNational University
 
Reduce then Produce Results
Reduce then Produce ResultsReduce then Produce Results
Reduce then Produce ResultsNational University
 
DMA 2015 Conference Results 4
DMA 2015 Conference Results 4DMA 2015 Conference Results 4
DMA 2015 Conference Results 4National University
 
Hispanics and Sustainable Transportation
Hispanics and Sustainable TransportationHispanics and Sustainable Transportation
Hispanics and Sustainable TransportationNational University
 
Best practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mmBest practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mmNational University
 
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaMarketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaNational University
 
National University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social MediaNational University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social MediaNational University
 
Implementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education GuidelinesImplementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education Guidelinesjasonguard
 
Student recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinarStudent recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinarHigher Education Marketing
 
ZeroLecture.pptx
ZeroLecture.pptxZeroLecture.pptx
ZeroLecture.pptxJASWANT SINGH GILL
 
Tutorland
TutorlandTutorland
TutorlandMartin Deal
 
IMMAP Education Initiative
IMMAP Education Initiative IMMAP Education Initiative
IMMAP Education Initiative Roshan Nandwani
 
Imc@cu
Imc@cuImc@cu
Imc@cuAlok Mahajan
 
Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright AlleneMcclendon878
 
Master of Science in Marketing Course Descriptions
Master of Science in Marketing Course DescriptionsMaster of Science in Marketing Course Descriptions
Master of Science in Marketing Course DescriptionsNational University
 
Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)LinkBC
 
Certificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing CampaignCertificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing CampaignLOS BANOS NATIONAL HS-BATONG MALAKE
 
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENTCREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENTLOS BANOS NATIONAL HIGH SCHOOL
 

More Related Content

Viewers also liked

So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 
Mobile marketing.social media international students
Mobile marketing.social media international studentsMobile marketing.social media international students
Mobile marketing.social media international studentsNational University
 
Hispanics and Sustainable Transportation
Hispanics and Sustainable TransportationHispanics and Sustainable Transportation
Hispanics and Sustainable TransportationNational University
 
Best practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mmBest practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mmNational University
 
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaMarketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaNational University
 

Viewers also liked (10)

yatta math
yatta mathyatta math
yatta math
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)
 
Mobile marketing.social media international students
Mobile marketing.social media international studentsMobile marketing.social media international students
Mobile marketing.social media international students
 
Mobile Marketing Social Media
Mobile Marketing Social MediaMobile Marketing Social Media
Mobile Marketing Social Media
 
Getting jobs using social media
Getting jobs using social mediaGetting jobs using social media
Getting jobs using social media
 
Reduce then Produce Results
Reduce then Produce ResultsReduce then Produce Results
Reduce then Produce Results
 
DMA 2015 Conference Results 4
DMA 2015 Conference Results 4DMA 2015 Conference Results 4
DMA 2015 Conference Results 4
 
Hispanics and Sustainable Transportation
Hispanics and Sustainable TransportationHispanics and Sustainable Transportation
Hispanics and Sustainable Transportation
 
Best practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mmBest practices in MKT - Japan presentation.mm
Best practices in MKT - Japan presentation.mm
 
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaMarketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
 

Similar to Mkt programs presentation paris mm

National University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social MediaNational University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social MediaNational University
 
Implementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education GuidelinesImplementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education Guidelinesjasonguard
 
Student recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinarStudent recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinarHigher Education Marketing
 
IMMAP Education Initiative
IMMAP Education Initiative IMMAP Education Initiative
IMMAP Education Initiative Roshan Nandwani
 
Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright AlleneMcclendon878
 
Master of Science in Marketing Course Descriptions
Master of Science in Marketing Course DescriptionsMaster of Science in Marketing Course Descriptions
Master of Science in Marketing Course DescriptionsNational University
 
Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)LinkBC
 
Certificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing CampaignCertificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing CampaignLOS BANOS NATIONAL HS-BATONG MALAKE
 
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENTCREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENTLOS BANOS NATIONAL HIGH SCHOOL
 
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)Keri Ramirez
 
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPPUG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPPsonakshisiingh28
 
Online Distance MBA Course
Online Distance MBA CourseOnline Distance MBA Course
Online Distance MBA CourseEducation
 
Baltic riga 240120
Baltic riga 240120Baltic riga 240120
Baltic riga 240120Sanna Brauer
 
Brandemix Education
Brandemix EducationBrandemix Education
Brandemix Educationclarissazorr
 
University Communications at MSU — LEAP Presentation 2017
University Communications at MSU — LEAP Presentation 2017University Communications at MSU — LEAP Presentation 2017
University Communications at MSU — LEAP Presentation 2017nilamapatel
 

Similar to Mkt programs presentation paris mm (20)

National University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social MediaNational University Specialization in Mobile Marketing and Social Media
National University Specialization in Mobile Marketing and Social Media
 
Implementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education GuidelinesImplementing Virginia's Distance Education Guidelines
Implementing Virginia's Distance Education Guidelines
 
Student recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinarStudent recruitment for the mobile generation webinar
Student recruitment for the mobile generation webinar
 
ZeroLecture.pptx
ZeroLecture.pptxZeroLecture.pptx
ZeroLecture.pptx
 
Tutorland
TutorlandTutorland
Tutorland
 
IMMAP Education Initiative
IMMAP Education Initiative IMMAP Education Initiative
IMMAP Education Initiative
 
Imc@cu
Imc@cuImc@cu
Imc@cu
 
Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright Principles of MarketingSTUDY GUIDEv2.0Copyright
Principles of MarketingSTUDY GUIDEv2.0Copyright
 
Master of Science in Marketing Course Descriptions
Master of Science in Marketing Course DescriptionsMaster of Science in Marketing Course Descriptions
Master of Science in Marketing Course Descriptions
 
Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)Study Tourism in BC Marketing Plan (Tourism Educators Conference)
Study Tourism in BC Marketing Plan (Tourism Educators Conference)
 
Certificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing CampaignCertificate of Achievement: Create a Social Media Marketing Campaign
Certificate of Achievement: Create a Social Media Marketing Campaign
 
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENTCREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN-CERTIFICATE OF ACHIEVEMENT
 
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)
Using Comparative Data to Enhance Learning Abroad Strategies (NAFSA 2018)
 
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPPUG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP
UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP
 
puspendu cv
puspendu cvpuspendu cv
puspendu cv
 
Online Distance MBA Course
Online Distance MBA CourseOnline Distance MBA Course
Online Distance MBA Course
 
Baltic riga 240120
Baltic riga 240120Baltic riga 240120
Baltic riga 240120
 
MPH Digital Strategy_v3
MPH Digital Strategy_v3MPH Digital Strategy_v3
MPH Digital Strategy_v3
 
Brandemix Education
Brandemix EducationBrandemix Education
Brandemix Education
 
University Communications at MSU — LEAP Presentation 2017
University Communications at MSU — LEAP Presentation 2017University Communications at MSU — LEAP Presentation 2017
University Communications at MSU — LEAP Presentation 2017
 

More from National University

Mobile Marketing: Post Pandemic Applications
Mobile Marketing: Post Pandemic ApplicationsMobile Marketing: Post Pandemic Applications
Mobile Marketing: Post Pandemic ApplicationsNational University
 
Mobile Marketing at National University Class 1 lecture slides
Mobile Marketing at National University Class 1 lecture slidesMobile Marketing at National University Class 1 lecture slides
Mobile Marketing at National University Class 1 lecture slidesNational University
 
Mobile Marketing Strategies Create Value
Mobile Marketing Strategies Create ValueMobile Marketing Strategies Create Value
Mobile Marketing Strategies Create ValueNational University
 
The Intersection of Marketing and Learning
The Intersection of Marketing and LearningThe Intersection of Marketing and Learning
The Intersection of Marketing and LearningNational University
 
Mobile Marketing Presentation July 30, 2018
Mobile Marketing Presentation July 30, 2018Mobile Marketing Presentation July 30, 2018
Mobile Marketing Presentation July 30, 2018National University
 
Using Social Networks to find a job
Using Social Networks to find a jobUsing Social Networks to find a job
Using Social Networks to find a jobNational University
 
Effective B2B for the Connected Marketer-McCabe final
Effective B2B for the Connected Marketer-McCabe finalEffective B2B for the Connected Marketer-McCabe final
Effective B2B for the Connected Marketer-McCabe finalNational University
 
Effective B2B for The Connected Marketer
Effective B2B for The Connected MarketerEffective B2B for The Connected Marketer
Effective B2B for The Connected MarketerNational University
 
Hire Me: Social Media Strategies for Career Advancement
Hire Me: Social Media Strategies for Career AdvancementHire Me: Social Media Strategies for Career Advancement
Hire Me: Social Media Strategies for Career AdvancementNational University
 
Mobile Marketing and Social Media MBA specialization at NU
Mobile Marketing and Social Media MBA specialization at NUMobile Marketing and Social Media MBA specialization at NU
Mobile Marketing and Social Media MBA specialization at NUNational University
 
Mobile marketing.social media international studentsr1
Mobile marketing.social media international studentsr1Mobile marketing.social media international studentsr1
Mobile marketing.social media international studentsr1National University
 
AMA 17th Annual Cause conference: Results Matter Cases
AMA 17th Annual Cause conference: Results Matter CasesAMA 17th Annual Cause conference: Results Matter Cases
AMA 17th Annual Cause conference: Results Matter CasesNational University
 
Spring Symposium 2015_Poster McCabe.pptx3
Spring Symposium 2015_Poster McCabe.pptx3Spring Symposium 2015_Poster McCabe.pptx3
Spring Symposium 2015_Poster McCabe.pptx3National University
 
Cal state san marcos ama presentation
Cal state san marcos ama presentationCal state san marcos ama presentation
Cal state san marcos ama presentationNational University
 

More from National University (19)

Mobile Marketing: Post Pandemic Applications
Mobile Marketing: Post Pandemic ApplicationsMobile Marketing: Post Pandemic Applications
Mobile Marketing: Post Pandemic Applications
 
Mobile Marketing at National University Class 1 lecture slides
Mobile Marketing at National University Class 1 lecture slidesMobile Marketing at National University Class 1 lecture slides
Mobile Marketing at National University Class 1 lecture slides
 
Mobile Marketing Strategies Create Value
Mobile Marketing Strategies Create ValueMobile Marketing Strategies Create Value
Mobile Marketing Strategies Create Value
 
The Intersection of Marketing and Learning
The Intersection of Marketing and LearningThe Intersection of Marketing and Learning
The Intersection of Marketing and Learning
 
Thanksgiving
ThanksgivingThanksgiving
Thanksgiving
 
Privacy Needs to be Personal
Privacy Needs to be PersonalPrivacy Needs to be Personal
Privacy Needs to be Personal
 
Mobile Marketing Presentation July 30, 2018
Mobile Marketing Presentation July 30, 2018Mobile Marketing Presentation July 30, 2018
Mobile Marketing Presentation July 30, 2018
 
Using Social Networks to find a job
Using Social Networks to find a jobUsing Social Networks to find a job
Using Social Networks to find a job
 
Teaching Abroad
Teaching Abroad Teaching Abroad
Teaching Abroad
 
Effective B2B for the Connected Marketer-McCabe final
Effective B2B for the Connected Marketer-McCabe finalEffective B2B for the Connected Marketer-McCabe final
Effective B2B for the Connected Marketer-McCabe final
 
Effective B2B for The Connected Marketer
Effective B2B for The Connected MarketerEffective B2B for The Connected Marketer
Effective B2B for The Connected Marketer
 
Hire Me: Social Media Strategies for Career Advancement
Hire Me: Social Media Strategies for Career AdvancementHire Me: Social Media Strategies for Career Advancement
Hire Me: Social Media Strategies for Career Advancement
 
Mobile Marketing and Social Media MBA specialization at NU
Mobile Marketing and Social Media MBA specialization at NUMobile Marketing and Social Media MBA specialization at NU
Mobile Marketing and Social Media MBA specialization at NU
 
Mobile marketing.social media international studentsr1
Mobile marketing.social media international studentsr1Mobile marketing.social media international studentsr1
Mobile marketing.social media international studentsr1
 
Solar marketing consultation
Solar marketing consultationSolar marketing consultation
Solar marketing consultation
 
AMA 17th Annual Cause conference: Results Matter Cases
AMA 17th Annual Cause conference: Results Matter CasesAMA 17th Annual Cause conference: Results Matter Cases
AMA 17th Annual Cause conference: Results Matter Cases
 
Spring Symposium 2015_Poster McCabe.pptx3
Spring Symposium 2015_Poster McCabe.pptx3Spring Symposium 2015_Poster McCabe.pptx3
Spring Symposium 2015_Poster McCabe.pptx3
 
SDAMA Collegiate Relations
SDAMA Collegiate RelationsSDAMA Collegiate Relations
SDAMA Collegiate Relations
 
Cal state san marcos ama presentation
Cal state san marcos ama presentationCal state san marcos ama presentation
Cal state san marcos ama presentation
 

Recently uploaded

How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 

Recently uploaded (20)

How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 

Mkt programs presentation paris mm

  • 1. An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace Dr. Ramon Corona Dr. Mary Beth McCabe National University June 22, 2014
  • 2.
  • 3. NU Undergrad Concentration in Marketing • Required courses: • MKT 302a (required) • MKT 420-Consumer Behavior • MKT 430-Global Marketing • MKT 434-Marketing Research • MKT 443-Advertising • Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
  • 4. NU Graduate Marketing Concentrations Marketing • 620 Consumer Behavior • 631 Global Marketing • 634 Market Research • 660 Strategic Marketing Simulation Mobile MKT/Social Media • 651 Mobile Marketing • 652 Adv. Mobile MKT Strategy • 653 Social Media • 654 Adv. Social Media for MKT • 655 Mobile MKT Social Media Project. This is where you build your actual mobile/social plan and present it.
  • 7.
  • 8. Age of Marketing students Traditional Learners • 18-22 years • Away from home first time • Dormitory living • Onsite classes • Campus environment Adult Learners: National • 28-33 years • Working full time • Married with kids • Online, hybrid, online choice • Virtual campus
  • 9. Length of MKT courses Semester/Quarter Classes • 10-16 weeks • Meet twice/three times weekly • Face to face with professor • Take 3-4 other classes • Competition for time Accelerated Programs • 4 weeks • Meet once weekly online or three times onsite • Choice of delivery • Intensive and demanding month focused on one class.
  • 10.
  • 12. Peregrine Data Analysis • Undergraduate BBA exams • N=93 (sample size) • Marketing scores for all is lowest at 50.4 • Average is 39% for all online schools • Sub-categories we did very well, too. • Keep notes and books • Direct Measure
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Your comments are welcome Please send comments to rcorona@nu.edu or mmccabe@nu.edu