Using Linkedin as a case study for helping students discover how to be recruited for better jobs. This is to be presented Oct 2 at Marketing EDGE conference in Boston.
The document discusses content strategy and competitive advantage. It argues that content strategy is about gaining an advantage, not just tactics or a plan. To gain an advantage, companies should audit their valuable, rare, inimitable, and organized (VRIO) resources and translate these into content differentiators. Examples of content strategies discussed include partnerships, appealing to multiple senses, risk tolerance testing, and measuring non-blog competitor content. The future of content is predicted to involve more real-time newsjacking and public service ads.
This document provides 5 tips for growing your professional network: 1) Create a networking plan with goals, events, and influencers. 2) Have value-based conversations providing useful content and making connections. 3) Have a pitch that is clear, engaging, and flexible. 4) Leverage professional organizations for development opportunities. 5) Engage with your network through social media. The overall message is that strategic networking requires planning, adding value to conversations, and utilizing multiple channels to build relationships.
The document discusses social media thought leadership and provides steps to establish oneself as a thought leader. It defines thought leaders as trusted experts who share innovative ideas to inspire others. It recommends using social media to amplify one's outreach and influence by sharing valuable insights through engaging conversations. It then outlines six steps to develop an effective social media thought leadership strategy, which includes defining one's personal brand and goals, establishing an online presence, building networks, curating and sharing relevant content, engaging with others, and measuring and refining one's approach.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Using Social Media to Build Your Personal Brand to Advance Your CareerDavid Vyorst
This document provides guidance on using social media to build a personal brand and advance one's career. It discusses establishing your key interests, skills, and areas of expertise. It recommends optimizing your profiles, listening and engaging on relevant networks, and maintaining a regular posting schedule focused on sharing useful information. The document also offers tips on social media ratios, monitoring tools like Hootsuite and Feedly, and using LinkedIn to find contacts and opportunities. The overall message is that developing an online presence through strategic social media use can help showcase your personal brand to employers.
This document discusses how social bookmarking allows people to collaboratively build an "infrastructure of meaning" by connecting information through tags and links. As people share resources and add tags, comments, and annotations, it creates a networked system that can guide group knowledge. Social bookmarking gives users flexibility to organize information as needed and share it with others.
Using search engine optimisation & social media to increase your google ranki...Business Social Media
Using Search Engine Optimization (SEO) and social media can help increase a website's search engine ranking. SEO relies on choosing relevant keywords and reviewing trends to apply to the website and social media. Social media presence appears in search results and expanding activity across platforms like Twitter, Facebook, and blogs increases search visibility. Posting quality content regularly that audiences want to share is important for engagement and building authority. Tracking analytics and search engine rankings can show what strategies are effective.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
The document discusses content strategy and competitive advantage. It argues that content strategy is about gaining an advantage, not just tactics or a plan. To gain an advantage, companies should audit their valuable, rare, inimitable, and organized (VRIO) resources and translate these into content differentiators. Examples of content strategies discussed include partnerships, appealing to multiple senses, risk tolerance testing, and measuring non-blog competitor content. The future of content is predicted to involve more real-time newsjacking and public service ads.
This document provides 5 tips for growing your professional network: 1) Create a networking plan with goals, events, and influencers. 2) Have value-based conversations providing useful content and making connections. 3) Have a pitch that is clear, engaging, and flexible. 4) Leverage professional organizations for development opportunities. 5) Engage with your network through social media. The overall message is that strategic networking requires planning, adding value to conversations, and utilizing multiple channels to build relationships.
The document discusses social media thought leadership and provides steps to establish oneself as a thought leader. It defines thought leaders as trusted experts who share innovative ideas to inspire others. It recommends using social media to amplify one's outreach and influence by sharing valuable insights through engaging conversations. It then outlines six steps to develop an effective social media thought leadership strategy, which includes defining one's personal brand and goals, establishing an online presence, building networks, curating and sharing relevant content, engaging with others, and measuring and refining one's approach.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Using Social Media to Build Your Personal Brand to Advance Your CareerDavid Vyorst
This document provides guidance on using social media to build a personal brand and advance one's career. It discusses establishing your key interests, skills, and areas of expertise. It recommends optimizing your profiles, listening and engaging on relevant networks, and maintaining a regular posting schedule focused on sharing useful information. The document also offers tips on social media ratios, monitoring tools like Hootsuite and Feedly, and using LinkedIn to find contacts and opportunities. The overall message is that developing an online presence through strategic social media use can help showcase your personal brand to employers.
This document discusses how social bookmarking allows people to collaboratively build an "infrastructure of meaning" by connecting information through tags and links. As people share resources and add tags, comments, and annotations, it creates a networked system that can guide group knowledge. Social bookmarking gives users flexibility to organize information as needed and share it with others.
Using search engine optimisation & social media to increase your google ranki...Business Social Media
Using Search Engine Optimization (SEO) and social media can help increase a website's search engine ranking. SEO relies on choosing relevant keywords and reviewing trends to apply to the website and social media. Social media presence appears in search results and expanding activity across platforms like Twitter, Facebook, and blogs increases search visibility. Posting quality content regularly that audiences want to share is important for engagement and building authority. Tracking analytics and search engine rankings can show what strategies are effective.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
How to Track, Measure, and Get Business Value Out of Social InfluenceChristian Buckley
Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
During this workshop we will consider:
Who are your key audiences?
Identify the most appropriate platforms (e.g. LinkedIn, Twitter, Facebook) to engage with your target audiences
Explore how social media can increase efficiency and effectiveness without increasing workload
Agree an overall approach to harness the excellent work that is already undertaken by individuals across the Faculty
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
How to Utilize Twitter and LinkedIn for Your BusinessKami York-Feirn
Let's talk Twitter and LinkedIn Marketing Strategies! We'll debunk a few Twitter myths, talk about what metrics you should be measuring and provide a few tips for posting on each social platform.
How Attorneys Dentists and Surgeons Can Leverage Twitter and LinkedInBill Fukui
Kami York-Fiern, Page 1 Solutions social media specialist shares insights with lawyers, dentists and surgeons on how to better leverage Twitter and LinkedIn.
It includes background information and tips on content, engagement and expanding your social media influence.
The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Supercharge Your Social Media: Four Strategies You Shouldn't Ignore in 2014Identity
What are the social media trends that have captured our attention? Which social media tactics and strategies do most companies overlook? What changes can you make to your social media program that will help you sleep better at night? These are the questions we tackled during Identity's "Supercharge Your Social Media" workshop hosted in April 2014.
The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.
Social Media for the Careerist: Navigating Social Media and Networking ResourcesRachel Esterline Perkins
Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career. Hosted by Central Michigan University's Alpha Kappa Psi.
Presented on Feb. 1. 2012
Social Media - Take Your Marketing Strategy to the Next LevelMichelle Hillaert
This document discusses social media and inbound marketing. It outlines the benefits of using social media, including building relationships, managing reputation, generating ideas, and researching competitors. It provides tips for getting started with social media, such as setting up profiles, creating a customized strategy, being active, and avoiding common mistakes. The key message is that social media is an ongoing process, not an event, and it can help marketers listen and respond to customers.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Presentation given at the 9 May 09 CareerExpo, Stamford, CT.
- Discover the hidden job market through social media.
- Craft a job search campaign that exploits social media.
- Manage your reputation in a hard-to-control virtual world.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Great american deals search and social campaign 4 16 16Towsley Associates
The document outlines a digital media marketing campaign focusing on search engine optimization, social media marketing, and advanced growth hacking techniques. It includes an agenda covering search and social media overview, tools and resources for social media marketing, and top advanced techniques such as connecting with local influencers, businesses, and groups on social media platforms and utilizing daily deal sites. The goal is to integrate social media and search strategies to get a business in front of local competitors and attract potential customers searching online.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
This presentation discusses the need for a new concentration in mobile marketing and social media at National University. It notes that customers now control marketing messages and 2/3 of current marketers lack skills in mobile marketing. The new concentration will prepare students for business changes by teaching mobile marketing and social media strategies. It will include courses on mobile marketing, social media, and a capstone project applying these skills. The concentration is well-suited for working professionals and those with good writing and self-motivation. No prerequisites are required but students must complete an MBA to earn a degree. The field offers growing job prospects in social media roles for various organizations.
This document discusses marketing programs and courses for traditional and adult learners at National University. It provides details on:
- Undergraduate and graduate marketing concentrations, including required courses for each.
- Differences between traditional students aged 18-22 in campus settings versus adult learners aged 28-33 who are working full-time and take online or hybrid courses.
- Length of marketing courses, with semester classes meeting twice weekly for 10-16 weeks and accelerated programs meeting once weekly or three times onsite over 4 weeks.
- Benchmarking of marketing scores on Peregrine exams, finding marketing had the lowest average of 50.4% across online schools sampled but National University performed well in sub-categories
How to Track, Measure, and Get Business Value Out of Social InfluenceChristian Buckley
Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
During this workshop we will consider:
Who are your key audiences?
Identify the most appropriate platforms (e.g. LinkedIn, Twitter, Facebook) to engage with your target audiences
Explore how social media can increase efficiency and effectiveness without increasing workload
Agree an overall approach to harness the excellent work that is already undertaken by individuals across the Faculty
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
How to Utilize Twitter and LinkedIn for Your BusinessKami York-Feirn
Let's talk Twitter and LinkedIn Marketing Strategies! We'll debunk a few Twitter myths, talk about what metrics you should be measuring and provide a few tips for posting on each social platform.
How Attorneys Dentists and Surgeons Can Leverage Twitter and LinkedInBill Fukui
Kami York-Fiern, Page 1 Solutions social media specialist shares insights with lawyers, dentists and surgeons on how to better leverage Twitter and LinkedIn.
It includes background information and tips on content, engagement and expanding your social media influence.
The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
This document provides tips on using LinkedIn to get job alerts, build relationships with influencers, and optimize your profile. It recommends expressing your strengths in a 2,000 character profile summary targeted to your industry culture. Additionally, it suggests identifying mutual connections and people who can help with your job search, then customizing invitations to connect and engage with them by finding a genuine affinity and explaining how you can help each other.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Supercharge Your Social Media: Four Strategies You Shouldn't Ignore in 2014Identity
What are the social media trends that have captured our attention? Which social media tactics and strategies do most companies overlook? What changes can you make to your social media program that will help you sleep better at night? These are the questions we tackled during Identity's "Supercharge Your Social Media" workshop hosted in April 2014.
The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.
Social Media for the Careerist: Navigating Social Media and Networking ResourcesRachel Esterline Perkins
Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career. Hosted by Central Michigan University's Alpha Kappa Psi.
Presented on Feb. 1. 2012
Social Media - Take Your Marketing Strategy to the Next LevelMichelle Hillaert
This document discusses social media and inbound marketing. It outlines the benefits of using social media, including building relationships, managing reputation, generating ideas, and researching competitors. It provides tips for getting started with social media, such as setting up profiles, creating a customized strategy, being active, and avoiding common mistakes. The key message is that social media is an ongoing process, not an event, and it can help marketers listen and respond to customers.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Presentation given at the 9 May 09 CareerExpo, Stamford, CT.
- Discover the hidden job market through social media.
- Craft a job search campaign that exploits social media.
- Manage your reputation in a hard-to-control virtual world.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Great american deals search and social campaign 4 16 16Towsley Associates
The document outlines a digital media marketing campaign focusing on search engine optimization, social media marketing, and advanced growth hacking techniques. It includes an agenda covering search and social media overview, tools and resources for social media marketing, and top advanced techniques such as connecting with local influencers, businesses, and groups on social media platforms and utilizing daily deal sites. The goal is to integrate social media and search strategies to get a business in front of local competitors and attract potential customers searching online.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
This presentation discusses the need for a new concentration in mobile marketing and social media at National University. It notes that customers now control marketing messages and 2/3 of current marketers lack skills in mobile marketing. The new concentration will prepare students for business changes by teaching mobile marketing and social media strategies. It will include courses on mobile marketing, social media, and a capstone project applying these skills. The concentration is well-suited for working professionals and those with good writing and self-motivation. No prerequisites are required but students must complete an MBA to earn a degree. The field offers growing job prospects in social media roles for various organizations.
This document discusses marketing programs and courses for traditional and adult learners at National University. It provides details on:
- Undergraduate and graduate marketing concentrations, including required courses for each.
- Differences between traditional students aged 18-22 in campus settings versus adult learners aged 28-33 who are working full-time and take online or hybrid courses.
- Length of marketing courses, with semester classes meeting twice weekly for 10-16 weeks and accelerated programs meeting once weekly or three times onsite over 4 weeks.
- Benchmarking of marketing scores on Peregrine exams, finding marketing had the lowest average of 50.4% across online schools sampled but National University performed well in sub-categories
This document provides instructions for factoring the trinomial x^2 - 6x + 8 into two binomials. It lists the trinomial x^2 - 6x + 8 and then shows the steps of factoring it by breaking it into x^2 - 4x and -2x + 8, resulting in the factored form of (x - 4)(x - 2).
This document discusses how to improve job prospects using social media. It presents a social media job search cycle that includes connecting with others, educating oneself, promoting one's skills, inspiring connections, measuring one's profile and recommendations, joining relevant groups, and setting goals. Various social media tools are suggested for job searching, networking, researching companies and finding gaps. The document also lists in-demand social media jobs and marketing concentrations in business schools. It provides next steps for improving one's social media presence and job search.
Winning your company over to modern product thinkinghopperomatic
To respond to the speed of digital change, teams need to embrace modern product development practices, but organizational change is hard. I outline specific, proven methods for bringing change to your company by using Design Sprints.
This document discusses how social media is revolutionizing business and forcing companies to adopt social media strategies or risk falling behind. It provides an overview of popular social media platforms and how companies can use them to increase brand awareness, build communities, sell products, and receive customer feedback. Recommendations are given for how businesses can get started with social media, including listening to customers, collaborating across departments, and embracing customers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document summarizes a student pitchfest event at a university where student entrepreneurs presented their business ideas. It provides details on how to organize such an event, including naming the event, selecting finalists, training mentors and judges, setting a budget and prizes, creating submission deadlines, and potentially partnering with an international competition for future events. The event aimed to draw interest from technology-driven business students and promote entrepreneurship.
Deforestation is primarily driven by agriculture and money needs, with farming and clear cutting for land being the largest causes. At the current rate, the world's rainforests could vanish within 100 years due to deforestation, resulting in the loss of billions of habitats. Additional causes include wildfires and tapping rubber from trees, while deforestation ultimately leads to nutrient depletion in the soil over time.
This document summarizes research on knowledge retention in business programs at National University compared to other top universities. It discusses:
- The purpose of assessing student scores on Peregrine exams in business and marketing (BBA) programs versus other schools.
- Research questions on how much students remember over time, how NU students compare to competitors, and how this can improve marketing teaching.
- Peregrine exam results showing NU BBA scores were 11.8% higher than AACSB schools and marketing scores were above average.
- Recommendations to focus on improving product knowledge in marketing classes based on the results.
Evaluation of undergraduate Marketing Education program at National University is a close-up look at data and interviews of experts in the field of Marketing. The purpose is to identify best practices and improve our student experience, quality and consistency of learning.
This document discusses measuring and reporting on results from digital marketing campaigns. It provides examples of key performance indicators to measure, such as website visits, click-through rates, and social media engagement. Case studies are presented on campaigns for solar energy programs, beach cleanups, association events, and retail. The document emphasizes the importance of telling the story behind the metrics and sharing both successes and failures to facilitate improvements.
This document summarizes a presentation on sustainable behaviors of California Hispanics regarding transportation. The presentation was given by Drs. Mary Beth McCabe, Ramon Corona, and Richard Weaver at the National University DBA Colloquium Series on February 15, 2013. The presentation explored marketing tactics for reaching Hispanics with transportation messages in California, noting that Hispanics prefer to watch TV and listen to radio more than other media. Key findings included that Hispanics are interested in information about hybrid vehicles and sustainability topics intersect well with Hispanic culture and customs.
This document outlines best practices for marketing education programs at National University. It begins with an agenda and background on National University. It then discusses the purpose of analyzing NU's undergraduate marketing programs and courses. Literature reviews and interviews with other universities identify strengths of top-ranked programs, including emphasis on analytics, client projects, and experiential learning. A SWOT analysis of NU's programs found strengths in accreditation and faculty but weaknesses in retention, promotions content, and lack of mentorship. Recommendations include improving subject areas, connecting students to internships, and using more engaging teaching methods.
Marketing Program Report and Update on AOS in Mobile Marketing and Social MediaNational University
The document provides an overview of a new Masters of Science in Mobile Marketing and Social Media program at National University. It describes the program as consisting of 5 courses in mobile marketing and social media each, as well as a capstone course where students create a mobile and social media marketing plan for a real company. It outlines some of the course details and topics that will be covered, including mobile marketing strategy, social media platforms, and integrating mobile and social into overall marketing efforts. It also discusses the types of job opportunities the program will prepare students for and provides some examples of social media and mobile marketing jobs.
This document outlines how to use social networks to find a job. It discusses using social networks to build personal branding, connect with recruiters and potential employers, and conduct research on companies and industries. The key steps outlined are improving your profile, setting goals, contributing valuable content, recommending others, joining relevant groups, and measuring results. The overall message is that an active presence on social media that promotes your skills and areas of expertise can help you connect with new professional opportunities and advance your career.
Do you want to advance in your career and need to improve your social media profile? Here is a new model for you to follow. This was presented to the San Diego Press Club and NATAS PSW in Feb 2016.
Using Social Media To Maintain A Healthy Careerdkaltved
Using Social Media to Maintain a Healthy Career discusses how to build and maintain a personal brand online to support career goals. It defines a healthy career as having expertise, a network of contacts, versatility, adaptability, successful coworkers and employers, work-life balance, and self-care. The presentation recommends using social media like LinkedIn, blogs, and Twitter to stay informed, expand networks, enhance one's brand, and find opportunities. It provides tips for optimizing profiles, engaging contacts, and avoiding unprofessional content that could hurt job prospects. The takeaway is that managing one's online presence is important for career development.
Slides from the breakout session on social media marketing presented by Stephanie Powers of Hagerstown Community College at the 2012 AEE Solar Annual Convention in Orlando, FL.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
The document is a presentation on social media marketing for businesses. It discusses how social media fits into 21st century marketing strategies and provides opportunities for governments. It outlines specific strategies and best practices for social media marketing, including listening to customers, joining conversations, becoming an industry expert, using shareable content, and responding promptly. The presentation recommends starting participation and provides additional resources.
Integrating Social Media Cannexus 2011 (Jan 25, 2011)Wayne Pagani
An informative presentation about how job seekers, career practitioners, and professionals can get the best return on their investment by utilizing online resources
Matthew Pettinelli Personal Brand Social Media Marketing PlanMatthew Pettinelli
This document provides a social media marketing plan for John Kratz's personal brand. It includes a situational analysis of his current limited social media presence. The objectives are to obtain career opportunities through 5 informational interviews, 5 LinkedIn connections from influencers, 10 blog posts, 500+ LinkedIn connections, and 1 influential Twitter follower. The plan targets the IT and marketing industries and selects companies like AimClear, Swim Creative, and Target. Insights into the target audience demographics, psychographics, behaviors, and preferred social media are provided to guide content development.
The document discusses how entrepreneurs use social media for their businesses. It profiles three entrepreneurs - Wilson Tang of Nom Wah Tea Parlor, Mauria Finley of Citrus Lane, and Kesha Lambert of Lash to Lens Photo Studios. It discusses how they use platforms like Facebook, Twitter, and Instagram to promote their brands, engage customers, run contests, and respond to feedback. The document also notes challenges entrepreneurs face with social media include limited time, money, and staff resources. Key takeaways include using social media for relationships over sales, posting engaging multimedia content, and leveraging other businesses' networks for exposure.
This document discusses using social media platforms like LinkedIn, Facebook, and Twitter to help with job hunting. It provides tips on choosing the right platform based on one's industry and objectives. LinkedIn is recommended for professional careers while Facebook and Twitter can also be used. The document outlines how to search for jobs and get noticed by employers on each platform, including following relevant accounts, hashtags, and organizations and customizing profiles to attract opportunities.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
This document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies mobilize their existing workforce to act as brand ambassadors on social media by sharing their experiences and stories. When employees engage in this way, it can help candidates learn about the company culture and make better decisions about whether it is a good fit. The document also provides examples of companies that have had success with social recruiting, such as a hospital system that saw improved search engine results and a law firm that now gets 67% of hires through referrals from engaged employees on social media.
The document outlines a social media marketing plan for Sparks Foundation to increase brand recognition and develop an audience. It discusses setting S.M.A.R.T. goals and tracking meaningful metrics to measure success. The plan involves creating audience personas, gathering data on followers, analyzing competition, auditing current social media presence, setting up profiles consistently across networks, and creating a content calendar to share engaging posts. The strategy will be evaluated and adjusted based on results.
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
This document provides guidance on developing an effective LinkedIn strategy. It begins by defining strategy as a careful plan or method to move toward a goal. It then discusses two perspectives on social media strategy: that it is overrated and one should focus on tactics like growing followers and promotions; and that strategy should focus on buyers, not ego, and create authentic tactics that people want to engage with. The document then surveys the top uses of LinkedIn as researching people and companies, reconnecting with colleagues, building new networking relationships, and marketing one's brand. It provides tips for using LinkedIn effectively and resources for further guidance.
New Media and Public Relations - Part 2 - Spring, 2016Todd Van Hoosear
This document discusses a course on new media and public relations. It explores how new technologies like social media, blogs, and podcasting are changing public relations. The course covers these interactive tools and how they are redefining the practice of public relations. Students will learn through lectures, discussions, guest speakers and case studies. They will gain an understanding of the power and potential of interactive media.
People Are the Social Media - Mar. 3rd, 2010Jobvite
The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing engaging social media content like videos and blogs, integrating social networks into career websites, and measuring return on engagement through metrics like growth in qualified resumes and hiring referrals. Companies that have seen success in these areas include a hospital division that improved its search reputation and a law firm that dramatically grew qualified resumes and now makes 67% of hires through referrals by encouraging social sharing among employees and leadership.
Similar to Hire Me: Strategies for Being Recruited Through Social Media (20)
Which companies are the top winners in Mobile Marketing Post Pandemic? Peloton, Dominos, Disney+ and others. Embrace these memorable mobile marketing stories about brands that you need to know to be relevant as an educator. Academics call these case studies, and students get excited about learning real applications which are meaningful in a personal way.
Mobile Marketing at National University Class 1 lecture slidesNational University
This document outlines the schedule and content for a class on mobile marketing. It includes:
- An introduction and course outline on the first day from 5:30-7pm, with dinner provided.
- Subsequent classes will cover mobile strategy, legal and ethical standards, targeting and tracking, mobile ads and promotions, and location-based marketing.
- Students will analyze case studies, work in groups, and share what they've learned both in writing and oral presentations.
- The textbook for the class is "Essentials of Mobile Marketing" which covers topics like consumer behavior, mobile apps, data analysis, and the marketing mix in a mobile context.
This document summarizes research on mobile marketing strategies used by 10 educational organizations. The researchers assessed the mobile websites based on usability, efficiency, accessibility, learnability, and satisfaction. The organization with the highest satisfaction score was Edutopia. Overall, effective mobile marketing involved easy to navigate interfaces, relevant content, engaging messaging, and increased trust and satisfaction among users. Future research could evaluate other industries using these metrics or review additional mobile tools like augmented reality and chatbots.
For faculty of National University, this presentation gave some insights into Authentic Assessments and a case study on Tesla: Accelerating to Market and First Mover Advantage.
This document provides an overview of Thanksgiving, including its history and how the speaker's family celebrates the holiday. It discusses the origins of Thanksgiving in 1621 when the Pilgrims shared a feast with Native Americans. The speaker describes their family traditions, such as visiting family farms, hiking, decorating for Christmas, and spending time with extended family. The document also briefly outlines how Thanksgiving is marketed in the US and some alternative events like "Opt Outside" that encourage being outdoors instead of shopping on Black Friday.
This document discusses privacy and data protection. It summarizes views on privacy from Westin and Solove, describing Westin's view that privacy is about individual rights and Solove's view that privacy violations can cause four categories of harms. It also summarizes the key aspects of the European Union's General Data Protection Regulation (GDPR), including fines of up to 4% of global revenue for noncompliance. Finally, it outlines the main rights and requirements for businesses under California's new Consumer Privacy Act, such as the right to access personal data and to have it deleted.
This document discusses the importance of mobile marketing and provides an overview of the topic. It notes that customers now control marketing messages and most marketers do not understand mobile marketing. The agenda includes discussing how the mobile world has changed marketing, digital eras, issues like ad blockers and fraud, making websites mobile friendly, and case studies. It also provides examples of job titles for mobile marketers and concentrations in mobile marketing that National University offers to prepare students for these changes.
This document presents a case study that evaluated the digital marketing effectiveness of 10 organizations that provide services related to improving K-12 education outcomes. It analyzed the usability, accessibility, and interaction capabilities of each organization's website, mobile site, and social media platforms. The study found that Weareteachers.org, Edutopia.org, and ASCD.org scored highest overall due to having keywords that matched their content outcomes, providing relevant expertise on their websites, having mobile pages that connected users, and actively engaging audiences on social media. The document concludes by recommending marketers apply the practices of the top performers and create evaluation scorecards to improve their own digital connectedness.
Mobile Marketing and Social Media MBA specialization at NUNational University
This document summarizes a workshop on mobile marketing and social media for international students at National University (NU). It discusses why specialized skills in these areas are needed for current business. The agenda covers topics like disruptive trends, ad blocking, mobile friendliness and examples of mobile marketing campaigns. It also provides insights from industry professionals and outlines NU's graduate program and courses and career opportunities for mobile and social media marketers.
Are you looking to improve your solar business? Perhaps you don't know why you're not reaching your goals while your competition seems to beat you to every good strategy. Let's talk.
The document summarizes research on how social media has disrupted traditional recruitment strategies and how students can use social media to find jobs. The research found that students now use social media strategically to search for professionally satisfying jobs, connecting with potential employers. Employers also use social media to recruit candidates more efficiently. The study proposes a new social media recruitment model for students, involving using profiles to promote, connect, educate and inspire others in order to measure engagement and find career opportunities.
The document outlines roles for the Collegiate Relations Committee to coordinate a student mentoring event in late March with co-director Eric Flynn and recruit/organize at least 3 student volunteers from Northwestern University for the Society for Digital Anthropology and Media Association events, thanking students for their past service and noting more are needed for a Cause Conference in May 2015.
National University Specialization in Mobile Marketing and Social MediaNational University
Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Hire Me: Strategies for Being Recruited Through Social Media
1. Hire Me:
Strategies for Being
Recruited Through
Social Media
Oct 2, 2015
Dr. Mary Beth McCabe
mmccabe@nu.edu
2.
3. Is this how you use LinkedIn?
Source: Powersiteblog.com
4.
5.
6. WHAT DO SOCIAL NETWORKS
DO?
Social networks provide
context to content.
Whereas information management traditionally
focused on the information itself, employees will
seek to connect with the people who created and
care about the same information they care about.
These “Brand Evangelists” become the people
employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor
Strategists, 2009
22. What am I doing with Social
Networking?
Searching for a job
Adding Content to social
Receive feedback
Researching companies
Finding gaps
Learning about business
Challenging myself to
improve skills
23. POSITIONS: ALL TYPES OF
ORGANIZATIONS SEEKING SKILLED
MARKETERS
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Content Writer/Producer
Analysts
Entrepreneurs
24.
25.
26. MBA MARKETING
CONCENTRATIONS
MARKETING
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic
Marketing Simulation
MOBILE MKT/SOCIAL MEDIA
651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for
MKT
655 Mobile MKT SocialMedia
Proj. This is where you build
your actual mobile/social
plan and present it!
(capstone course)
27. Next Steps
• Research a well developed profile/bio
• Set goals
• Consider what jobs are posted
• Set up or improve profile
• Make connections
• Get recommended
• Join Groups
• Add content
• Research topics of interest
• Make more connections
• Measure results
• Set new goals
28. CONTACT
E-mail: mmccabe@nu.edu
Twitter feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest
@sunmarketing
Admin. groups, California Solar Marketing,
National University School of Business and
Management, Social Media and Mobile
Marketing Professionals
YouTube: sunmarketingvideos, mobilemarketing
Blogs: mobilemarketingsocialmedia.com
marybethmccabes weblog, Dr. Mary Travelbest,
Sun Marketing Solar
Mobile: 858 488 2867
Editor's Notes
This is a report to help you understand the way Social Media can improve job prospects, through a professional profile, resume, group discussions and data analysis.
Objectives
You will have a better understanding of how social media, such as linkedin.com works, and how it can benefit students and faculty.
Understand social media, such as linkedin.com at a deeper level and learn how to use the platform better
Agenda:
The deliverables of the session are below:
LO 1 Understand how social media, such as linkedin.com leads to better jobs
LO 2 Evaluate the quality of profiles on Linkedin.com
LO 3. Learn how students can start and grow your own groups using skills from course
LO4. Learn how students can acquire and give recommendations
You can build professional recommendations by simply asking people and telling them your intentions clearly. Nothing is more effective than a third party referral, and this is one of the key benefits of linkedin.com.
In addition, you can download your own personal data, for analysis. All it takes is your e-mail address and a password to get started. Social Media websites makes money by selling ads, job postings, research data, and memberships.
Content:
Faq’s? linkedin expert list, Social Media examiner links, other links.
During the presentation, each person will speak to the person next to them briefly about their experience, lack of, or what they need to learn better. Then one of them will share what they learned from each other.
Questions from the audience will be at the end.
This was in April in LA. Great response and feedback on the topic.
Is this you?
My profile…
In the middle of the job searching cycle is listening.
Here is a poster that has been enlarged for the Spring Symposium at National University.
How many people worldwide use Linkedin? How many jobs were posted? 6.5 million in 2013.
These are some books on Linkedin and other social media that I saw at a Social Media Examiner Conference in March. Are there experts that you follow to teach you how to use social media?
Stacy is the Number 1 woman in Linked in, studied at National University. She has been encouraging and contributed to this research.
Students from a class at NU. They were working on a group project, and transformations do happen with connections from Linkedin.
What are my analytics? A year ago,,,
Different scale here, but same basic chart this spring
This was now…
When you download your own analytics, here’s what you get.
Group discussion
What groups are you in? I have 54 now, shown here.