Mobile Marketing (The Good, The Awesome, The Sexy)
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Mobile marketing is growing rapidly. 93% of women feel they cannot live without their mobile devices. Mobile commerce increased 550% from 2009 to 2010. Marketers should make their websites mobile-friendly and use mobile ads, apps, QR codes, and text messaging to engage customers on the go. Understanding audience mobile habits and creating goals around building community and driving actions is key to a successful mobile strategy.
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Mobile Marketing (The Good, The Awesome, The Sexy)
- 2. We Love Mobile 93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.
- 3. We Love Social Mobile 55% women surveyed use mobile social networking compared to 45% men. Nielsen Mar 2010; Brian Solis Apr 2010
- 4. Mobile Consumers 84% of women going online via their mobile device have noticed mobile advertising. 57% have clicked on a mobile ad. MiBuys, May 2010
- 5. M-Commerce is Coming Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009. ForSee Results, Jan 2011
- 6. Think: Mobile Mobilized Sites Mobile Ads Mobile Apps QR Codes The Future
- 7. Think: Mobile as Gateway Community Conversion Commerce
- 8. Is Your Site Ready?
- 9. Not Ready!
- 10. Take Your Web Site
- 11. View on a Phone
- 12. Not Ready!
- 13. Not Ready!
- 14. Get a Mobile-Ready Site Outerwoven bMobilized MoFuse Mobify Wirenode
- 16. Text (SMS) Marketing Subscription alerts Mobile coupons Mobile contests/voting Redemption codes Autoresponse
- 17. Stay in Touch Text aliza to 41242 and get a short weekly message straight to your mobile phone. I’ll recommend a cool new mobile app you can check out!
- 18. Market with Social Apps
- 22. Think: Mobile as Platform Conversation Curation Convenience Connection Collaboration
- 23. Mobile Marketing is... Intimate Accessible Social Pervasive Location-aware
- 24. Mobile Ads Ad Mob Inneractive iAd inMobi Mojiva ForSee Results, Jan 2011
- 25. Mobile Ad Real Estate ForSee Results, Jan 2011
- 26. Ad on Mobile To your mobile app To your mobile-ready site To a mobile destination page To an action ForSee Results, Jan 2011
- 27. QR Codes 2-dimensional bar codes ForSee Results, Jan 2011
- 28. The SEXY ForSee Results, Jan 2011
- 29. QR Code Collateral ForSee Results, Jan 2011
- 30. QR Code Destinations ForSee Results, Jan 2011
- 31. Mobile Apps are... Fun Useful Addictive Portable
- 32. Think: Mobile as Touchpoint
- 33. Make a mobile app
- 34. App as Business: LikeList
- 36. What’s Next?
- 39. Have Mobile Goals Build Serve Educate Support Sell
- 40. Know Your Audience Drive Actions Nielsen Mar 2010; Brian Solis Apr 2010
- 41. Mobile Marketing Aliza Sherman alizasherman.com aliza@mediaegg.com