1.
New York Times~

2.
Mobile Marketing (Defined)
“Marketing on or with any mobile device, such as a cell
phone. Mobile marketing can also be defined as “the
use of the mobile medium as a means of marketing
communication”,
“Using interactive wireless media to provide customers
with time and location sensitive, personalized
information that promotes goods, services and ideas,
thereby generating value for all stakeholders".

3.
Mobile Stats at a Glance:
 5 Billion Mobile Phone Users in the World; 1 Billion of
them are SmartPhone Users.
 Between 2010 and 2011, mobile application usage
nearly doubled;
 During this same time, the number of retail apps
increased 350%.
 In 2012, average smartphone user had 41 apps
 By end of 2013, it is estimated there will be more
smartphones then people in the world.

4.
What are Mobile Apps?
 Mobile Applications are software applications that are
designed to operate on tablets and smartphones, as
well as other mobile devices eg. iPhones, iPads,
Android, etc.

5.
The Growth of the Mobile Industry
is Incredible!
iPhone sales
in
millions
In just over 3 years, over 20
billion apps have been
downloaded between iPhone
and Android devices.

6.
Eric Dunham~

7.
Mobile apps generated approximately $8.5 billion in
revenue in 2011~

8.
What Can a Mobile App do for
Realtors ?
 Find listings and take virtual tours instantly from the
mobile app
 Direct contact with client to Agent via SMS (text)
 Turn-by-turn GPS directions to your office or listings
 Instant Notifications to announce new listings, open
houses, seminars, price reductions, and more…
 Clients get instant access to all your listings and website
resources

9.
What Can a Mobile App do for
Realtors ? (continued…)
 Provide useful real estate tips and advice thru YouTube Video or
script such as a pdf file.
 Event Calendar – Instant access to all open house listings,
seminars , community events.
 QR Code and QR Scanner –users can gain instantaneous access
to your mobile application & listings
 We can integrate your Facebook, Twitter, Blogs, Photos, Yelp, etc
 Generate Word-of-Mouth referrals

10.
Here are Some More Ways Your Real Estate Business
Can Benefit From a Mobile App:
 Give customers lightning fast communication channels,
one-touch calling and GPS maps and directions to your
location.
 Give customers the option to request appointments via the
mobile application.
 Mortgage calculator
 Give customers the ability to share your location and info
through social media, text and email.

11.
Here are Some More Ways Your Real Estate Business
Can Benefit From a Mobile App: (Continued..)
 Integrated mailing list
 Articles, videos, podcasts and more to allow you to
share information with your clients

 Photo/image submission capability
 Fan wall with questions and comments

12.
Mobile Apps vs. Mobile Websites
Mobile App Mobile Website
 Push Notification (SMS)  Friendly mobile web
 Mobile Desktop Icon experience
 Published to Apple, Android  Right-sizes content from web
 Loyalty Rewards Programs
 Right-sizes web content  Disadvantages:
 Easy to Share  No Push Notifications
 Not Published
 No mobile desktop icon

13.
Get Started Today!
 Contact Us Anytime By: Eric Dunham
 Email: EricD@Mobileapppro.net
 Call: (941) 302-4690
 Website: www.Mobileapppro.net
 Request A Free Demo Today!

14.
References
 “The Mobile Wave” by Michael Sayer, Vanguard Press, 2012
 “How Mobile Apps Can Help Your Real Estate Business” by
Gregg Kell, CEO Mobile App Pro 2012 (unpublished)
 “1 Billion Mobile Devices Seen by 2013” by Antone
Gonsalves, Information Week, Dec. 2009
 “Global Mobile Statistics 2011: MobiThinking, July & Oct.
2011