Blueliner is a digital marketing agency based in NYC, offering services in web design, SEO, online advertising, CRM, social media, mobile marketing, and web analytics. The agency has successfully executed campaigns for various clients and underscores the growing significance of mobile marketing, citing data on mobile usage and case studies demonstrating effective strategies. Key insights include the rising smartphone market, the importance of mobile connectivity for consumer engagement, and the integration of mobile with other media channels.

1. Blueliner Marketing Mobile August 18, 2010

2. Intro to Blueliner Digital Marketing, Design, and Development agency Headquarters in NYC, with offices in India and Bangladesh Affiliated with

3. Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Marketing Pillar 7. Web Analytics The 7 Pillars of Internet Marketing TM Page SEM

4. Interactive Marketing Clients Page California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) Robert’s Grove (Travel) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is one of the most reputable digital marketing agencies in New York. We have built successful social, mobile and search campaigns for the following clients: Medical Hair Restoration (Medical) KBA Lease (Real Estate) Russia Today (Media) SogoTrade (Finance) Icebreaker ( Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Evolution Shift (Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

5. Mobile Usage (US) 77.4 million mobile web users 1.5 trillion text messages in 2009 (5 billion/day) 24.2 billion MMS messages in the last half of ‘09 (250% growth compared to last half of ‘08) Hispanic and African American audiences lead in mobile data usage* *Recent Pew Internet & American Life Foundation study.

6. Platforms and Devices 19% of mobile phones sold in 2010 are smartphones 54.7 million smartphones shipped globally in the first quarter, up 56.7% from the year-ago quarter Projected to grow to 25% by 2013* *ABI Research

7. Mobile Marketing Landscape SMS, Display, Search still dominate spending

8. Trends Growth of Smartphones Checking in Rewards/Coupons/Discounts Experimentation with new technologies QR Codes Augmented Reality Location-based discounts, contests, sweepstakes (Geotoko)

9. Mobile is the Connector Your mobile is always with you; you are always on Mobile is how we connect the digital world with the real world What do we really want from mobile?

10. Utility Email Search Task-Oriented Apps Maps Communication

11. Coupons and Discounts Mobile Coupons will continue to grow rapidly Can deliver to nearly all mobile phones In demand from consumers Trackable, measurable From PromotionalCodes.org.uk

12. Entertainment Your mobile is with you when you’re bored Games Mobile Web Music Social

13. Real-Time Decisions What are my friends doing? Where should I eat? Can I get a better price?

14. Case Study: Russia Today Russia Today recently launched a new social network for the Middle East market Blueliner ran search, social & mobile campaigns through 7 Middle Eastern countries In 3 months, Russia Today attained over 3 million unique visitors via search and mobile strategies, including extensive SMS marketing to the Arabic-speaking youth demographic.

15. Case Study: Lufthansa Lufthansa contest targeting food enthusiasts in South Asia Contest invites users to submit their favorite recipes and get friends to vote for their recipe Recipe with the most votes gets 2 round-trip tickets to India along with a 2-night stay in India at a renowned hotel Reaching this audience using online display and mobile marketing Blueliner also created a mobile version of the campaign microsite Launches mid-September

16. Case Study: Near to Here Blueliner consulted on the hugely successful iPhone app, Near to Here. Launched on December 18, 2009, Near to Here has already been downloaded thousands of times, was featured in TechCrunch, CNBC, LA Times, the Travelocity blog, and many other top blogs and publications. In early 2010, Near to Here was the top selling travel app in the App Store.

17. Text HAITI to 90999 to donate $10 to relief Simple, accessible program made donating quick and easy Over $32 million was raised via mobile Hits – Donate to Haiti via SMS

18. Provides an important utility to their customers Keep skiers/snowboarders in the branded environment Links to shop and find a store to drive sales Hits – North Face Snow Report app

19. Misses – Calvin Klein QR Code Billboard Calvin Klein replaces NYC billboards with QR Code Must take a picture of the code to unlock a :40 commercial Asking too much, but giving too little

20. The canvas is smaller Test your mobile site on all popular devices Entertainment is good, usefulness is better Allow people to interact with the campaign in different ways – not everyone has an iPhone Mobile is most effective when integrated with other media Things to Keep in Mind for Mobile

21. Chris Walbert Web: www.bluelinerny.com Email: [email_address] Twitter: @blueliner | @cwalbert Thank you!