This document discusses how to promote and sell to a market of 5 billion people through mobile channels. It provides background on the growth of mobile phone usage and adoption of mobile applications. Key points covered include the history of mobile marketing and how it has grown significantly since the early 2000s, driven by increased smartphone ownership. Statistics are presented on the growing number of mobile phones worldwide, surpassing personal computers and fixed phone lines. The mobile app ecosystem, particularly the Apple App Store, and mobile web are discussed as important channels for businesses. Types of mobile advertising and commerce are also outlined.
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation ConferenceMark Silva
On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.
To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation ConferenceMark Silva
On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.
To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/
Chuck Martin, auteur van The Third Screen, heeft tijdens een inspirerend Moviebites seminar over Online Video & Mobile verteld over de enorme groei van mobile. Bekijk hier zijn presentatie.
An overview of KPBS' progression in the mobile web/app space, and the data that informed the process. Presented as part of an Integrated Media Association webinar.
"Shortened" presetation given by Geoff Peterson at ERE Expo in San Diego and First Interview event in New Orleans, March 2010. Full presentation available with FREE mobile consultations.
This presentation gives an overview of mobile technologies and the mobile recruiting landscape.
The slides I used for today's TechCrunch GeeknRolla presentation. If you've any questions, please drop me a note -- contact info available at mobileindustryreview.com or I'm ew4n on Twitter.
-History of Mobile Phones.
-How many People Using Smartphone?
-Number of smartphone users worldwide from 2014 to 2020 (in billions)
-What People Think about Mobile Phone Technology?
-Percentage of usage of Mobile Phones While doing Another task
-Where People place their Phone while Sleeping?
-Some other Interesting Stats
-Advantages & Disadvantages of Using Mobile Phones
Chuck Martin, auteur van The Third Screen, heeft tijdens een inspirerend Moviebites seminar over Online Video & Mobile verteld over de enorme groei van mobile. Bekijk hier zijn presentatie.
An overview of KPBS' progression in the mobile web/app space, and the data that informed the process. Presented as part of an Integrated Media Association webinar.
"Shortened" presetation given by Geoff Peterson at ERE Expo in San Diego and First Interview event in New Orleans, March 2010. Full presentation available with FREE mobile consultations.
This presentation gives an overview of mobile technologies and the mobile recruiting landscape.
The slides I used for today's TechCrunch GeeknRolla presentation. If you've any questions, please drop me a note -- contact info available at mobileindustryreview.com or I'm ew4n on Twitter.
-History of Mobile Phones.
-How many People Using Smartphone?
-Number of smartphone users worldwide from 2014 to 2020 (in billions)
-What People Think about Mobile Phone Technology?
-Percentage of usage of Mobile Phones While doing Another task
-Where People place their Phone while Sleeping?
-Some other Interesting Stats
-Advantages & Disadvantages of Using Mobile Phones
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Keynote speaker, auteur en CEO van het Mobile Future Institute Chuck Martin neemt je mee in de wereld van “The third screen”. Een inspirerend verhaal over de opkomst, de kracht en mogelijkheden die het mobiele kanaal met zich mee brengen. Een spreker van formaat die speciaal voor u naar Nederland komt.
Keynote speaker, auteur en CEO van het Mobile Future Institute Chuck Martin neemt je mee in de wereld van “The third screen”. Een inspirerend verhaal over de opkomst, de kracht en mogelijkheden die het mobiele kanaal met zich mee brengen. Een spreker van formaat die speciaal voor 123mobileday naar Nederland komt op 12 december 2012.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
1. Cum te poti promova si cum poti
vinde intr-o piata de 5 miliarde de
persoane?
Aurelian POPA
aurelian.ro
2. Sumar
• Istorie
• Definitions
• Statistici
• AppStore
• Mobile Web
• M-Advertising
• M-Commerce
3. MOTTO
• We understand that the new rule is mobile
first. Mobile first in everything. “
???
4.
5. MOTTO
• We understand that the new rule is mobile
first. Mobile first in everything. Mobile first in
terms of applications. Most first in terms of
the way people use things. And it means …
that we have a role now to inform, to educate
through all these devices.“
Eric Schmidt, CEO Google
Feb 2010
6. Istorie
• Americal Idol + AT&T == SMS Love (voting)
(21 Jan – 21 May 2003)
• 7.5 Mil SMSes
• 38% of senders, their first SMS ever
• 5000% increase from first episode to last
7. Istorie
• June 2001 -- 30K SMS/Mo (whole US)
• June 2004 – 2.8 Bln./Mo
• (June 2004) – 180 Mil subs in US
• 15 SMS/subs/Mo avg.
8. Istorie
• The History Channel – early 2004
• “The Barbarians”
• SMS reminders trough Empocket
10. Definitie
• Mobile Marketing -- “The use of wireless
media as an integrated content delivery and
direct response vehicle within a cross-media
or stand-alone marketing communications
program.”
Mobile Marketing Association
11. Definitie (cont)
• Mobile devices (not only phones)
• Direct response vehicles
– SMS, MMS, USSD
– Mobile Internet
– Mobile Apps
14. Statistici
• Experian Study – mid 2008
• 850 Mil PCs, 1.3 Bln fixed land lines phones
and 1.5 Bln TV sets
• 2.7 Bln Mobile Phones (70% of entire world’s
population)
• Compare with 2001 – 13%
15. Statistici
• Ideology Study – early 2011
• 2+ Bln Internet connected computers
wordwide
• Almost 6 bln open mobile accounts
29. Mai tare ca Email Marketing-ul
• SMS/MMS
• Deliverability rate 99%+
• 24h Open rate – 98%
• 60 mins resp rate – aprox 25%
30. M-Commerce
• Mobile Device becomes a payment device
• When you leave your house: car keys, wallet,
mobile (could be that the wallet == mobile?)
• Mobile kept within 1-2 meters distance range
• First/last thing you see in the
morning/evening
• As private as tooth brush