The presentation is about cornerstones of how cellphone design and features changed. Also it contains cellphone analyses as McLuhan's tetrad model.

1. Cellphone
Sadettin Demirel
NM 101 Introduction to New Media

2. Introduction
Small wireless device that has at least the same functions of
a standard wired telephone but is smaller and more mobile.
It needs a subscription to a service provider and requires
either a prepaid or monthly billing
Generally, they have more functions than traditional land
lines and need to be charged after a period of time.
Also it has called mobile phone or mobile device

3. Number of Cell Phone Subscribers in Turkey
Years
0
20000000
40000000
60000000
80000000
1998 2004 2008 2012 2015
72.000.000
68.000.000
64.000.000
35.000.000
3.500.000

4. Evolution of Cellphone
1983
Motorola released the first consumer
available cell phone “The Motorola DynaTAC
1989
Motorola released the MicroTAC which later
became the inspiration for the first flip phone

5. Evolution of Cellphone
1993
IBM and Bellsouth released the first
mobile phone to feature PDA capabilities.
its name was Simon
It included a calendar, address book,
clock, calculator, notepad, email, gamers
and a touchscreen with QWERTY
keyboard.
1996
Motorola upgraded the MicroTAC to the
StarTAC . It is genuine flip that operated
on GSM networks
It ran on 1G networks, but eventually
crossed over into the world of 2G.

6. Evolution of Cellphone
1999
RIM released the first Blackberyy as a two
way pager. It hosted PDA functions but still
lacked mobile connectivity
Supporting email and limited HTML
browsing, the small device featured a
monochrome screen.
1998
Nokia released the first candy bar phone. It
was lightweight and featured a rechargeable
battery

7. Evolution of Cellphone
2000
Ericsson introduced the first bluetooth
phone. It allowed consumers to wirelessly
connect their phones to their computers
2002
RIM upgraded their device PDA’s into
blackberry smartphones

8. Evolution of Cellphone
2004
Style became significant feature and
Motorola launched first fashion / elegant
phone Motorola Razr. It was only 14 mm
thick
2007
The Apple IPhone 1.0 changed the cellular
industry via a multi touch display and a full
fledged operating system.

9. Evolution of Cellphone
2008
The first smartphone to run Google's
Android OS was the HTC Dream slider
smartphone. It featured a QWERTY
keyboard, full HTML web browser, Gmail,
YouTube…
2011-2015
• The cellphone technology has developed
dramatically and it’s called smartphone.
• Smartphone became fundamental part of
our life.
• With 4G, WİFİ, Camera, Video Capture,
Integration with other devices, Media
Player, Gaming, Internet Surfing, Personal
Assistant, Personal Doctor, Personal
Companion.

10. 2012 - 2015 Q2
2015
%0
%22,5
%45
%67,5
%90
Android iOS Windows BlackBerry
%0,3%2,6%13,9
%82,8
Worldwide Smartphone OS Market Share

11. Smartphone Tedrad
Cellphone
1) Enhanced
• Communication
• Travel
• Productivity
• Mobility
• Time
• Banking
• Gaming
2) Obsolete
• Home Phone
• Desktop
• Stand Alone Cameras
• Calculators
• MP3s & Music Player
3) Retrive
• Communication
• Community
• Socialisation
• Learning /self
• Self -Improvement
4) Reversal
• Antisocial
• Reliance
• Compulsion
• Addiction

12. 1) What Cellphone Enhances?
Communication: It made accessibility of information, communicating and
networking with other people easy.
Travel: Going one where to another that even you don’t go before is not hard to do
it now. We can travel entire world with our cellphone’s features. Imagine
Compass!
Productivity: The advent of well develop communication technologies facilitated
to increase life standards of human being
Mobility: Landline phones became history and being mobile while talking with
phone is natural thing in our era.
Time: Time is very precious thing to spend for communicating someone these days.
Thanks to cellphone technologies, we can get in touch with someone in any time
through our cellphone.
Banking,Billings and Shopping: Cellphones are very easy to use for paying bills and
shopping.

13. 1) What Cellphone Enhances?
Worldwide mobile shopping statistics - Global Web Index Report 2014 Q4

14. 1) What Cellphone Enhances?
Gaming: Game industry expanded with smartphone technologies
and gaming via smartphones has increased day by day.
Mobile gaming share of total gaming revenue worldwide 2008 - 2017

15. 1) What Cellphone Enhances?
Mobile gaming revenue worldwide from 2008 to 2011

16. 2) What does this technology replace?
Home phone usage decreased.

17. 2) What does this technology replace?
Mobile phone technology replaced or has negative impact on:
• Desktop computers because Smartphone has almost same
features: WİFİ, Office Apps, Mail, Browsing etc.
• Stand alone cameras : you can make a movie with Smartphone :
• The film that was just captured by iPhone
http://webtv.hurriyet.com.tr/yasam/seyahat/bu-film-sadece-
iphone-kullanilarak-cekildi_31982
• Calculators
• MP3s Players, Music Players
All of these are result of the technological convergence.

18. 3) What does this technology bring
to mind (or retrieve) from the past?
The smartphone technologies rekindle the belonging to a
community and its awareness. In past there is also
collaboration circle between human beings. Now community
conscious is empowered with cellphone and its features.
Also it retrieved the self- improvement potential of human
being. In past people tried harder to learn language or skills.
Now same people have struggled with smartphones.
It created the new type of socialisation way (sms) to adopt
society likewise telegrams, letters.

19. 4) Reverses
When pushed to the extreme, smartphone technologies can cause:
• Distraction and obsessive behaviour because users are afraid of being
left out of social sphere, information village.
• Addiction and antisocial behaviour: Like gaming addiction, poor real life
experience compare to being social media phenomena because people
missed the joy of face to face interaction and chance of socialising in
real life.

20. A mobile game habit isn’t as physically dangerous as an addiction as heroin
or meth but the brain acts much the same way when it goes without

21. Conclusion
Consequently I believe smartphones are inevitable part of
our life. Being aware of this device or using it irresponsibly
is at our hand.
As the future of smartphones can be our “virtual personal
assistant” that decide what we eat, wear, watch, listen, do
by our directive but owns more initiative in our life.
Also imagine not just smartphone but also device that can
be run integrated with smart car, smart home.
Example: Black Mirror s03e01: https://youtu.be/
8-4NVpa3m8k?t=39m29s

22. THANK YOU😀

23. References
http://www.businessdictionary.com/definition/cell-phone.html
http://www.online-psychology-degrees.org/mobile-gaming-addiction/
http://www.statista.com/statistics/260157/mobile-gaming-revenue-
worldwide/