The document discusses the growing importance and influence of mobile marketing. Some key points include:
- Mobile phone penetration exceeds the population in many countries including the US.
- Americans are increasingly relying solely on mobile phones and dropping landlines.
- Mobile spending is growing and accounts for a significant portion of marketing budgets.
- SMS and texting remain very popular and effective forms of mobile communication.
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
Overview of Mobile Marketing - TechFest 2011Judd Wheeler
This document provides an overview of mobile marketing trends. It notes that mobile phone penetration in the US is 96% of the population, meaning over 87% of people are within arm's reach of their phone. Mobile channels for marketing include text messaging, mobile web/search, apps, location-based services, and near field communications. QR codes have seen 1200% growth and 14 million Americans can now scan them. Location-based apps allow targeting of consumers based on their physical location. Mobile advertising is fragmented across many networks but sees better performance than online ads. Real-world rewards in mobile games are emerging as a new opportunity in mobile marketing.
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
1) Mobile marketing has evolved through three screens - television, web browsers, and mobile devices.
2) The rise of smartphones and mobile apps has made mobile a powerful new platform for marketing.
3) Mobile marketing techniques include SMS, mobile search, location-based services, mobile apps, and mobile websites.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Program designed for Best Buy corporate that included a partnership between Best Buy, CBS Radio and the California Highway Patrol.
Objective: to provide consumers with information about the new cell phone driving laws taking effect in the state of California and promote the new product introduction by Jawbone (handsfree Bluetooth device)
Elements: Microsite, radio campaign throughout California, internet banner campaign, e-mail database campaign and public relations.
This document discusses mobile marketing and its advantages. Mobile marketing involves using mobile devices like smartphones and tablets to promote goods and services. It can involve SMS/MMS messaging, mobile apps, mobile-optimized websites, and location-based marketing. The key benefits are interactivity, customization, cost-effectiveness, and the ability to integrate across channels. Statistics show mobile's growing importance, with many consumers now more active on their mobile devices than desktop computers. The document provides an overview of mobile marketing techniques and applications businesses can use to build successful mobile campaigns.
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
Overview of Mobile Marketing - TechFest 2011Judd Wheeler
This document provides an overview of mobile marketing trends. It notes that mobile phone penetration in the US is 96% of the population, meaning over 87% of people are within arm's reach of their phone. Mobile channels for marketing include text messaging, mobile web/search, apps, location-based services, and near field communications. QR codes have seen 1200% growth and 14 million Americans can now scan them. Location-based apps allow targeting of consumers based on their physical location. Mobile advertising is fragmented across many networks but sees better performance than online ads. Real-world rewards in mobile games are emerging as a new opportunity in mobile marketing.
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
1) Mobile marketing has evolved through three screens - television, web browsers, and mobile devices.
2) The rise of smartphones and mobile apps has made mobile a powerful new platform for marketing.
3) Mobile marketing techniques include SMS, mobile search, location-based services, mobile apps, and mobile websites.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Program designed for Best Buy corporate that included a partnership between Best Buy, CBS Radio and the California Highway Patrol.
Objective: to provide consumers with information about the new cell phone driving laws taking effect in the state of California and promote the new product introduction by Jawbone (handsfree Bluetooth device)
Elements: Microsite, radio campaign throughout California, internet banner campaign, e-mail database campaign and public relations.
This document discusses mobile marketing and its advantages. Mobile marketing involves using mobile devices like smartphones and tablets to promote goods and services. It can involve SMS/MMS messaging, mobile apps, mobile-optimized websites, and location-based marketing. The key benefits are interactivity, customization, cost-effectiveness, and the ability to integrate across channels. Statistics show mobile's growing importance, with many consumers now more active on their mobile devices than desktop computers. The document provides an overview of mobile marketing techniques and applications businesses can use to build successful mobile campaigns.
This document provides information on reported speech, including how to change verb tenses and time expressions when reporting something someone said. It discusses reporting statements, yes/no questions, wh- questions, and imperatives. Various reporting verbs are listed that can be used to add variety when reporting speech, such as admit, agree, offer, promise, refuse, suggest, threaten, and warn. Examples are given to illustrate reporting direct speech using these reporting verbs and tense changes.
The document discusses a consultancy for an affiliate network called La Mosca and mentions some online marketing tools. It also talks about booking flights and tickets to Italy to go sightseeing and play a city game while traveling there.
This document discusses what types of printing Marian Graphics does and does not do. It lists examples of products Marian Graphics produces decals, labels, and overlays for, including electronics companies, vehicle manufacturers, oil companies, educational institutions, and government agencies. The document also provides information for Marian Graphics sales representatives, such as compensation structure and tips for generating sales.
Marian is an ISO 9001:2000 certified leader in developing innovative die-cut solutions for a variety of industries. They specialize in using cutting-edge manufacturing processes to convert materials into precision components and provide value-added services such as fast prototyping, multi-layered laminations, and automated assembly. Marian has extensive material knowledge and collaborates with customers to develop custom applications that meet their needs.
Marian, Inc. is a global converter of high performance materials that provides flexible component parts and custom fabricated solutions through innovative engineering and manufacturing processes. They serve a variety of industries including electronics, medical, automotive, defense, and industrial. Marian offers various applications such as gaskets and seals, adhesive-backed die cuts, EMI/RFI shielding, thermal interface materials, audio and dust filters, rubber feet, and more. They guarantee quality through ISO certification and first article inspections. Companies choose Marian for their reliability, ability to create specialty products, repeatability, and flexibility.
The document discusses the passive voice and when it is used. It provides examples of using the passive voice when the agent is unknown, to emphasize the object, or to describe a process. It also discusses how to form the passive sentence using "to be" plus the past participle of the main verb. Some common verbs that take two objects are discussed, along with how to form the passive with those verbs. Various tenses and forms of the passive voice are also outlined.
El documento resume un video que muestra a una niña resolviendo una multiplicación de dos cifras (4728X23) mediante el algoritmo de abn. La niña descompone los números en unidades, centenas, etc. y los coloca en una cuadrícula de 3X4. Luego realiza las multiplicaciones parciales y las suma en la columna siguiente hasta obtener el resultado final de 108,744.
Rubrica para actitud-lenguas, grupos etnicos elizaelizaupn
Este documento presenta la autoevaluación de Elizabeth Ricaño Cruz sobre su desempeño en la materia de Sociología y Educación. Se evalúa su responsabilidad, asistencia, participación en clase, disciplina, limpieza y se otorga una calificación final de 9.4 basada en un sistema de puntuación de 10 a 5 puntos en cada categoría.
This document discusses funding trends in the voluntary sector and their implications for the "Big Society" agenda in the UK. It notes that while funding for the sector has increased in recent decades, success has not been equally shared. It also points out that the sector receives about 37% of its income from statutory sources, making it vulnerable to cuts in public spending. Reductions in funding could significantly impact the many organizations that deliver publicly-funded services. The document questions how funding will be redistributed to support smaller groups and whether larger organizations should receive more to deliver key services. It also explores challenges around moving to more social financing models to replace reductions in public funding.
In this reaction paper, the author discusses key points from Chapters 3 and 4 of Designing with the Mind in Mind by Johnson. [1] In Chapter 3, Johnson explains how the human visual system is optimized to perceive structure and we comprehend information best when it is structured, concise and follows principles of graphic design. [2] In Chapter 4, Johnson addresses that reading is an acquired skill unlike language development, so as designers we must make content as easy to read as possible for all users. [3] The paper also provides best practices for promoting easy reading such as using an appropriate font size, sentence case text and testing content with others.
Este diagrama muestra los componentes principales de una computadora, incluyendo el procesador, disipador de calor, ventilador, chipset, memoria, puertos y conectores.
A financial snapshot provides a timely analysis of mortgage details, home sale details, closing costs, equity payouts, credit obligations, and financial ratios presented through an interactive Excel spreadsheet. It allows homeowners to plan family finances by easily modifying values to understand if there is enough equity to achieve dreams like buying or selling a home. The financial snapshot solves calculations for equity, debt, expenses, and income to give a comprehensive view of one's financial situation and determine if financing is easy.
It's a mobile, mobile, mobile, mobile worldJudd Wheeler
The document discusses the rise of mobile technology over the past few decades. It notes that the first mobile call was made in 1973, the first commercial mobile phone was introduced in 1979, and the first portable mobile phone was the Nokia phone introduced in 1982. It then outlines some key milestones and statistics regarding the growth of mobile content, video, SMS voting and usage. Some of the key points made include that video now accounts for 39% of mobile data usage, and YouTube accounts for 22% of mobile bandwidth. The document also compares smartphone operating system market shares and demographics. It suggests mobile will continue growing as an important platform.
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
This document provides information on reported speech, including how to change verb tenses and time expressions when reporting something someone said. It discusses reporting statements, yes/no questions, wh- questions, and imperatives. Various reporting verbs are listed that can be used to add variety when reporting speech, such as admit, agree, offer, promise, refuse, suggest, threaten, and warn. Examples are given to illustrate reporting direct speech using these reporting verbs and tense changes.
The document discusses a consultancy for an affiliate network called La Mosca and mentions some online marketing tools. It also talks about booking flights and tickets to Italy to go sightseeing and play a city game while traveling there.
This document discusses what types of printing Marian Graphics does and does not do. It lists examples of products Marian Graphics produces decals, labels, and overlays for, including electronics companies, vehicle manufacturers, oil companies, educational institutions, and government agencies. The document also provides information for Marian Graphics sales representatives, such as compensation structure and tips for generating sales.
Marian is an ISO 9001:2000 certified leader in developing innovative die-cut solutions for a variety of industries. They specialize in using cutting-edge manufacturing processes to convert materials into precision components and provide value-added services such as fast prototyping, multi-layered laminations, and automated assembly. Marian has extensive material knowledge and collaborates with customers to develop custom applications that meet their needs.
Marian, Inc. is a global converter of high performance materials that provides flexible component parts and custom fabricated solutions through innovative engineering and manufacturing processes. They serve a variety of industries including electronics, medical, automotive, defense, and industrial. Marian offers various applications such as gaskets and seals, adhesive-backed die cuts, EMI/RFI shielding, thermal interface materials, audio and dust filters, rubber feet, and more. They guarantee quality through ISO certification and first article inspections. Companies choose Marian for their reliability, ability to create specialty products, repeatability, and flexibility.
The document discusses the passive voice and when it is used. It provides examples of using the passive voice when the agent is unknown, to emphasize the object, or to describe a process. It also discusses how to form the passive sentence using "to be" plus the past participle of the main verb. Some common verbs that take two objects are discussed, along with how to form the passive with those verbs. Various tenses and forms of the passive voice are also outlined.
El documento resume un video que muestra a una niña resolviendo una multiplicación de dos cifras (4728X23) mediante el algoritmo de abn. La niña descompone los números en unidades, centenas, etc. y los coloca en una cuadrícula de 3X4. Luego realiza las multiplicaciones parciales y las suma en la columna siguiente hasta obtener el resultado final de 108,744.
Rubrica para actitud-lenguas, grupos etnicos elizaelizaupn
Este documento presenta la autoevaluación de Elizabeth Ricaño Cruz sobre su desempeño en la materia de Sociología y Educación. Se evalúa su responsabilidad, asistencia, participación en clase, disciplina, limpieza y se otorga una calificación final de 9.4 basada en un sistema de puntuación de 10 a 5 puntos en cada categoría.
This document discusses funding trends in the voluntary sector and their implications for the "Big Society" agenda in the UK. It notes that while funding for the sector has increased in recent decades, success has not been equally shared. It also points out that the sector receives about 37% of its income from statutory sources, making it vulnerable to cuts in public spending. Reductions in funding could significantly impact the many organizations that deliver publicly-funded services. The document questions how funding will be redistributed to support smaller groups and whether larger organizations should receive more to deliver key services. It also explores challenges around moving to more social financing models to replace reductions in public funding.
In this reaction paper, the author discusses key points from Chapters 3 and 4 of Designing with the Mind in Mind by Johnson. [1] In Chapter 3, Johnson explains how the human visual system is optimized to perceive structure and we comprehend information best when it is structured, concise and follows principles of graphic design. [2] In Chapter 4, Johnson addresses that reading is an acquired skill unlike language development, so as designers we must make content as easy to read as possible for all users. [3] The paper also provides best practices for promoting easy reading such as using an appropriate font size, sentence case text and testing content with others.
Este diagrama muestra los componentes principales de una computadora, incluyendo el procesador, disipador de calor, ventilador, chipset, memoria, puertos y conectores.
A financial snapshot provides a timely analysis of mortgage details, home sale details, closing costs, equity payouts, credit obligations, and financial ratios presented through an interactive Excel spreadsheet. It allows homeowners to plan family finances by easily modifying values to understand if there is enough equity to achieve dreams like buying or selling a home. The financial snapshot solves calculations for equity, debt, expenses, and income to give a comprehensive view of one's financial situation and determine if financing is easy.
It's a mobile, mobile, mobile, mobile worldJudd Wheeler
The document discusses the rise of mobile technology over the past few decades. It notes that the first mobile call was made in 1973, the first commercial mobile phone was introduced in 1979, and the first portable mobile phone was the Nokia phone introduced in 1982. It then outlines some key milestones and statistics regarding the growth of mobile content, video, SMS voting and usage. Some of the key points made include that video now accounts for 39% of mobile data usage, and YouTube accounts for 22% of mobile bandwidth. The document also compares smartphone operating system market shares and demographics. It suggests mobile will continue growing as an important platform.
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
Jamie Turner presented on how to get started in mobile marketing. He discussed key mobile marketing strategies including developing a mobile website, using SMS/MMS campaigns, mobile display ads, mobile paid search, location-based marketing with services like Foursquare, developing mobile apps, using 2D codes, and developing a mobile media action plan. He provided statistics on mobile usage and summarized how various businesses are using mobile strategies to grow revenues.
The document discusses how mobile marketing can be used in businesses today. It defines mobile marketing and explains why it is important as mobile device usage increases. It then provides examples of different types of mobile marketing strategies and tactics businesses can use, including SMS text, mobile search, mobile advertising, video, QR codes, and lead capture.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
The document provides information about Mousetrap Mobile, a full service marketing and mobile solutions company. It discusses their services such as mobile applications, communications, and turn-key mobile solutions. Examples of solutions discussed include mobile apps, text communication services, text marketing campaigns, and education mobile programs. Case studies are presented showing successful implementations of their services for clients.
NetCare provides online marketing services to help businesses connect with customers. Their services include website development and submission to directories, search engines, and maps to attract new customers and have existing customers perceive the business as superior. NetCare offers affordable monthly packages starting at $100/month for services like Google and social media exposure, mobile website development, and submission to over 350 directories. They aim to help small businesses effectively market online and compete with larger competitors.
This document provides an overview of a presentation on getting started with mobile marketing. The presentation covers mobile media facts and figures, how brands connect with consumers through mobile tactics like mobile websites, SMS, location-based services and apps. It dispels common myths about mobile and provides tips on using location-based services and 2D codes. The presentation concludes with 12 steps on how to get started with mobile marketing today, including mobilizing websites, watching competitors, running mobile ad campaigns, and tracking results.
2go is a chat-based mobile social network with over 10 million active users across Africa. It allows users to instant message, share photos and status updates, participate in chat rooms, and connect with friends on other platforms like Facebook. 2go has proven scalable, with billions of messages sent monthly. It offers targeted advertising like splash screens and text ads, as well as interactive brand platforms. Market research polls on 2go can provide insights from its large user base.
This document discusses how traditional direct mail marketing can be improved through the use of multichannel marketing techniques. It recommends adding QR codes and personalized URLs (pURLs) to direct mail pieces to drive traffic to customized microsites. These microsites allow marketers to track response rates in real time, better target customers, and increase overall campaign performance. Case studies show how these techniques have boosted response rates and revenues for various organizations. The document argues that a multichannel approach combining direct mail with digital elements provides a more effective marketing strategy than traditional direct mail alone.
This document discusses how real estate agents can use technology and the internet to grow their business. It notes that mobile phone usage is growing rapidly, with more smartphone users worldwide than traditional mobile phones. It encourages agents to use mobile marketing techniques like QR codes and mobile apps. The document also recommends using social media and creating online content to attract clients. Specific technologies and tools mentioned include YouTube, PowerPoint slides on SlideShare, WordPress blogs, CDs/DVDs, e-readers, Google services, and cloud-based applications. The overall message is that embracing new technologies is key for real estate agents to find and connect with clients in the digital age.
Mobile marketing is an important strategy for businesses today due to the widespread adoption of smartphones. Some key points about mobile marketing include:
- More than 290 million people in the US use mobile devices spending over 16 hours per day on their phones.
- Smartphone penetration in the US is over 35% and growing rapidly which provides opportunities for mobile advertising, apps, and mobile optimized websites.
- SMS text messaging is still very effective with nearly 100% open rates and response rates over 10 times higher than email marketing.
- Video, mobile search, and location based services through tools like Foursquare and Google Places are growing areas of mobile marketing.
This document discusses trends in consumer behavior and technology that are impacting marketing. It notes that while internet usage in Canada is high, many small businesses still lack an online presence. Consumers are doing extensive online research prior to purchases. Mobile internet usage and smartphone ownership are growing rapidly and will continue to change consumer habits. The document provides recommendations for marketers to have an online and mobile-friendly presence, utilize social media and location-based advertising, and provide measurable multi-media experiences to engage consumers.
A quick run though on optimizing the marketing message for your local business for Mobile Devices.
St. Petersburg Web Designers and SEO, StudioHOF
http://www.studiohof.com
1. The document discusses how mobile and social media are important for modern marketers.
2. It provides an overview of key concepts like social media, how it has evolved, and how brands can use platforms like Facebook, Twitter, and reviews.
3. The document also covers mobile marketing and how brands are using mobile technologies like SMS, coupons, apps and location-based services to engage customers.
How to Get Started With Mobile Marketing - Greg HickmanBrandAidConference
This document provides an overview of how to get started with mobile marketing. It discusses how mobile usage is surpassing desktop, with key stats showing growth in mobile activities like social media, video and email. It then outlines best practices for mobile marketing, including understanding mobile behaviors, goals, personas and content; optimizing websites for responsiveness and local search; and using communication channels like email, SMS and QR codes effectively. The overall message is that mobile presents major opportunities for businesses and marketers need to make mobile a priority.
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
4. Using social media like Facebook, Twitter and video to build your brand and engage customers.
5. Developing thought leadership through blogging, videos and guest posts to establish expertise.
2017 ABA Emerging Trends in Mobile TechnologyJudd Wheeler
This document provides a brief look at technology trends for 2017, including virtual voice assistants, chatbots, artificial intelligence, mobile ads, augmented reality, and virtual reality. It begins with a quote about focusing on the future and then lists these emerging technologies that are expected to grow and have an impact in the coming year.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Take Advantage of Mobile Marketing to Build Business SuccessJudd Wheeler
The document discusses how mobile marketing can help businesses succeed. It notes that mobile ad spending was $30 billion in 2015 and that more time is now spent on mobile devices than watching TV. It provides examples of how different companies are using approaches like SMS, mobile apps, mobile web sites, mobile coupons, mobile wallets, and location-based advertising to engage customers. The document emphasizes that mobile strategies need to be tailored to customers and not just promote apps for their own sake. It also stresses the importance of metrics in mobile marketing.
The document discusses various ways that SMS marketing can be used effectively and provides examples of both successful SMS marketing campaigns and mistakes to avoid. It notes that SMS has high open and response rates compared to other channels. Specific tips covered include using SMS to provide value to customers, build relationships over time through transactional and automated messages, reduce customer friction, and gamify the experience. The document also highlights the importance of compliance, testing campaigns, and respecting customers.
Mobile App User Insight: How to make your app a user success is a presentation given by Judd Wheeler at Tulsa TechFest 2014. The presentation gives insight into the user needs through the viewpoint of Maslow's Hierarchy of Needs.
Mobile Commerce - Leather Wallets, the Next Watch?Judd Wheeler
The document discusses the rise of mobile commerce and how it will make wallets unnecessary. It notes that $275 is spent per second on mobile commerce and that 1/3 of purchases are made exclusively on mobile devices. It suggests that by 2025, wallets will be as unnecessary as watches due to the emergence of mobile payment technologies like NFC that allow users to make payments from their smartphones.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
7. How HOT is Mobile?
How HOT is Mobile?
• 327 6M mobile phones in use in the U S
327.6M mobile phones in use in the U.S.
• 196.9B text messages/month
• Google $1B revenue = mobile ads and
consumer usage of mobile coupons
8. Growing Trend
Growing Trend
• Americans are
Americans are
getting rid of landlines
9. Growing Trend
Growing Trend
• 10 States that have at least 30% of adults rely strictly on cell
phones
– Arkansas
– Mississippi ‐ highest poverty rate at 21.9% in 2009 (Census Bureau)
– Colorado
– Idaho
– Kentucky
– Nebraska
– North Dakota
– Oklahoma
– Oregon
– Texas
11. Reach
• Cell phone penetration is 104% of the US
Cell phone penetration is 104% of the US
population
• That means…
Over 94% of the U.S. population is within an
O 94% f h U S l i i i hi
arm’s reach
12. Mobile Spending
Mobile Spending
• 1 in 7 media minutes (>14%)
• U.S.: 6% marketing budget
(up from 3%)
Business and Leadership survey, September 2011
13.
14.
15. SMS by the numbers
SMS – by the numbers
• 4.2 billion (globally)
4.2 billion (globally) Globally:
• U.S. ~73% • #1 – Text
• #2 – Apps
#2
• #3 – Email
• #4 Voice
#4 ‐
8x 20x
16. Text May Not Be Sexy, BUT…..
Text May Not Be Sexy, BUT…..
• 90% of all text messages read within 3
90% of all text messages read within 3
minutes of delivery
• 95% within the 1st 15 minutes
95% within the 1 15 minutes
• Over 99% read by the recipient
• SinglePoint Conversational Advertising
17. Text May Not Be Sexy, BUT…..
Text May Not Be Sexy, BUT…..
• 90% of all text messages read within 3 minutes of delivery
• 95% within the 1st 15 minutes
• Over 99% read by the recipient
• SinglePoint Conversational Advertising
g g
• Text:
– CTR 14.06% Conversion 8.22%
• Email:
– CTR 6.64% Conversion 1.73% (average 33% change yearly)
• Internet Display
– CTR 0 76% C
CTR 0.76% Conversion 4.43%
i 4 43%
• Direct Mail
– Response 1.4‐3.4% (Conversion < 1%)
• DMA 2010 Response Rate Trend Report
18. SMS Appeal
SMS Appeal
• Short convenient format
Short convenient format
• Most effective marketing messages =
Least amount of thought from the consumer.
Least amount of thought from the consumer
• Permission‐based
19.
20.
21. Marks & Spencer Loyalty Program
Marks & Spencer – Loyalty Program
• Text‐to‐win
Text to win
• Event reminders
• Internal education
l d i
• 700,000 opt‐in customers
• Trigger increase in‐store purchase
Trigger increase in store purchase
22.
23.
24. Mobile Barcodes
Mobile Barcodes
30 characters 3,296 alphanumeric 1,000 characters
• QR (Quick Response) Code: 1992 – Denso‐Wave (Toyota)
Q (Q p ) ( y )
• Additional storage capacity accommodates a variety of data beyond
numbers:
– Text
– Hyperlink
– Telephone number (Phone call)
– Email (Send message)
– Contact entry (vCard or meCard)
25. QR Code by the Numbers
QR Code by the Numbers
• 14 million Americans
14 million Americans
= 6.2% total mobile audience
comScore MobiLens study June 2011
study June 2011
26. QR Code by the Numbers
QR Code by the Numbers
• 14 million Americans
14 million Americans
= 6.2% total mobile audience
comScore MobiLens study June 2011
study June 2011
•1200% increase
second half of 2010
Mobie Identity Systems report
37. Augmented Reality
Augmented Reality
• Yelp • Zagat RETINA
–SSee restaurants
t t –C i t
Can interact & virtually
t & i t ll
– Click to get ratings and walk down the street
reviews – Click to get full review
g
and details
38.
39. Volkswagen Beetle
Volkswagen Beetle
• Utilizes
– standard billboards,
– bus shelters,
– traditional print based media property
traditional print‐based media property
41. QderoPateo Communications (QPC)
Communications (QPC)
• Articulated Naturality Web
• Typical AR flat
Typical AR “flat”
• Break barrier of laptop/desktop – convenience of mobile
• Weather, museum, hotel, commercial real estate
42.
43. Search
• Restaurant menus 2x >
Restaurant menus 2x >
Lady Gaga
• 40% Google Maps MOBILE
40% Google Maps –
75% have used locator like
Maps
• Google: separate indexes
• Intent to buy
y
47. Mobile Optimized Web Sites
Mobile‐Optimized Web Sites
• Less than 19% of business in France and U K
Less than 19% of business in France and U.K.
• 33% of US‐based businesses
• Tiffany’s jewelers
doubled its sales
after launching a
mobile‐optimized
website
48.
49. Location‐Based Service
Location Based Service
10,000,000
• Check in
• Find friends
Find friends
• Share on social networks (FREE word of mouth)
• Unlock rewards
50. Location‐Based Service
Location Based Service
10,000,000
• Launched in 2009
• 1 billi
1 billion check‐ins
h ki
• 5 languages
52. ShopAlerts
• Works with any phone
Works with any phone
(no GPS)
• Opt‐in
p
• SMS, Facebook, Twitter,
web, in‐store signage
g g
• Geo‐fences based off
cell towers
55. Turn Watching Games into a GAME
Turn Watching Games into a GAME
• Take pics of friends,
p ,
sauciest wing in the
basket, fans of rival
teams, crowd going wild…
teams crowd going wild
• Rewards for completed
challenges included:
– $5 off (3 points),
– a free Coca‐Cola (20
points) and
– free wings (30 points)
• Could share to Facebook
& Twitter
& Twitter
56. Results
• Players generated 20,000+ challenges
• There were 184,000 unique players
• 1 in 3 players returned to play again
• 100 million social impressions via
Facebook and Twitter.
• On average, a player spent 90
seconds per challenge, meaning that
BWW saw the equivalent of 3.6 years
BWW saw the equivalent of 3 6 years
of brand engagement in its locations
during the campaign.
Now has an established database of
184,000 people for its next campaign
57.
58. IKEA 2010 Interactive Catalog
IKEA 2010 Interactive Catalog
• Place furniture • Results
– 40 pieces
40 pieces – PR
– Use camera, move, resize, – WOM
take a picture – High downloads
• Di
Discover style
t l
– Thru quizzes
60. Apps Dirty Little Secret
Apps Dirty Little Secret
Average: 60 apps downloaded to iPhone or iPad
Average: 60 apps downloaded to iPhone or iPad
Paid Free
• 30% first downloaded • 20% first downloaded
• 5% by day 21 • 5% by day 25
• 1% by day 90
b d • 1% by day 90
b d
Socialize Inc.
62. North Face (China)
North Face (China)
• Stake virtual claim • > 2 million unique visitors to
• Li
Live score kept on web &
k b& web
outdoor electronic board • > 651,000 red flags planted
• 18 days
18 days • Champion > 4,000
Champion 4,000
63. McDonald s Interactive Billboard
McDonald’s Interactive Billboard
• Photo Catch
– Using cell phone camera
– Get one free
• Pick & Play
– No app
– picknplay.se
picknplay se
– Geo‐location
– Play on big screen in real‐
time
– Last 30 sec get digital
coupon w/directions
p /
70. NFC Predictions
NFC Predictions
• Chip makers predict 40‐50 million NFC phones
Chip makers predict 40 50 million NFC phones
by 2011
• ~300 million phones worldwide (20%) phones
~300 million phones worldwide (20%) phones
with NFC by 2014 (Juniper Research)
• 30% of all mobile phones worldwide will be
f ll bil h ld id ill b
NFC enabled in 2015 (HIS research)
74. Mobile: The Next Mass Media
Mobile: The Next Mass Media
Legacy MOBILE
• Print • Permanently carried
• Cinema • Always connected
Always connected
• TV • Built‐in payment
• Radio • Augmented reality
• Internet • Audience measurement
• Capture social context of
consumption
ti
• and finally…
y