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TRENDS IN CONTENT
CONSUMPTION, OTTs &
LOCALISATION OF
CONTENT TRAFFIC AND
DELIVERY IN AFRICA
Russell Southwood, CEO, Balancing Act
www.balancingact-africa.com
Africa’s Internet Effect Touches
Everything
 Film and TV : Over 100 platforms. Eg Juliet Asante, Mobilefliks
 Music: Over 100 platforms. 10 m users. Set to grow 10X in next
5 years
 e-Commerce: Nigeria – Jumia and Konga 1 m customers each.
Hybrid
 Publishing: Worldreader. 125, 000 active mobile readers. Deal
with Opera
 Art: Guns and Rain, Pavilion 33 online galleries
 Radio: Iono.fm – Prog downloads = 1 m per month
 TV: Safaricom’s Big TV
 Media: See free research on Balancing Act website
 Games: GamersNights multiplayer cty in Kampala
 Streaming: SkyroomLive, Wild Earth
The Challenges
 Yoel Kenan, Africori, B2B music aggregator and record label
“The operators are good at selling telco products but not good
at selling music and entertainment…They’ve gone from a high
level of confidence to it’s all very difficult. Ring tones remain
the largest part of music revenues, something which you would
imagine changing right about now.”
“The mobile players come Ring Tones where everybody in the
food chain has created an unhealthy ecosystem. They have
made the content developer (the artist who generates the
revenues) the smallest part of the revenues.”
Changing but…….

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Content panel - Capacity Africa 2015

  • 1. TRENDS IN CONTENT CONSUMPTION, OTTs & LOCALISATION OF CONTENT TRAFFIC AND DELIVERY IN AFRICA Russell Southwood, CEO, Balancing Act www.balancingact-africa.com
  • 2. Africa’s Internet Effect Touches Everything  Film and TV : Over 100 platforms. Eg Juliet Asante, Mobilefliks  Music: Over 100 platforms. 10 m users. Set to grow 10X in next 5 years  e-Commerce: Nigeria – Jumia and Konga 1 m customers each. Hybrid  Publishing: Worldreader. 125, 000 active mobile readers. Deal with Opera  Art: Guns and Rain, Pavilion 33 online galleries  Radio: Iono.fm – Prog downloads = 1 m per month  TV: Safaricom’s Big TV  Media: See free research on Balancing Act website  Games: GamersNights multiplayer cty in Kampala  Streaming: SkyroomLive, Wild Earth
  • 3. The Challenges  Yoel Kenan, Africori, B2B music aggregator and record label “The operators are good at selling telco products but not good at selling music and entertainment…They’ve gone from a high level of confidence to it’s all very difficult. Ring tones remain the largest part of music revenues, something which you would imagine changing right about now.” “The mobile players come Ring Tones where everybody in the food chain has created an unhealthy ecosystem. They have made the content developer (the artist who generates the revenues) the smallest part of the revenues.” Changing but…….