CASE STUDY Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example Lynette Hundermark, head of product strategy, Prezence Digital With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover: -Considerations in taking your brand into the mobile space, and how to do it extremely well. -Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do? -Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off. -The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.