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157 App Stats You Should Know About Compiled by Mobile Entertainment
Who are we? Mobile Entertainment provides news, views and analysis on the mobile content industry Total monthly audience of 100,000+ people We also run industry events, a targeted jobs service, and do contract publishing www.mobile-ent.biz
There’s An App For Us... Launched in July 2010 for iPhone News arranged chronologically and by category Fully searchable news archive Save articles for offline reading Get it now on the App Store (Other smartphone versions coming soon...)
The Big Idea Smartphone apps have exploded in popularity in the last three years There’s a bewildering amount of data out there on the growth of the market We thought we’d try to summarise some of the latest numbers in a sensible way So let’s get on with it...
1-7: App Store Sizes Apple’s App Store has 225,000 apps (source) Android Market has 70,000 apps (source) But unofficial estimates suggest 105,000 (source) BlackBerry App World has 7,200 apps (source) Ovi Store has 13,000+ ‘content items’ (source) Includes ringtones, wallpapers and songs as well as apps iPad App Store has 11,000 apps (source) Unofficial estimates suggest 20,000+ (source)
8-15: App Store Downloads iPhone passed 5bn downloads in June 2010 (source) Last billion took two months = 16.7m a day Android passed 1bn downloads in July 2010? (source) Ovi Store is doing 1.7m daily downloads (source) BlackBerry App World 1m daily downloads (source) From 20m registered users according to RIM iPad did 35m app downloads in first 65 days (source) Indie store GetJar does 3m daily downloads (source)
16-18: The Power of Free 57% of Android Market apps are free according to Distimo (source) But FADE claimed in March that 98.9% of Android downloads were free (source) In June, Piper Jaffray claimed 81% of App Store downloads were free (source)
19-23: Paid App Stats Apple has paid out more than $1bn to iOS app developers (source) In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source) 35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source) The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source)  7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)
24-26: App Satisfaction 84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)
27-30: Apps Per User iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source) US iPhone users download 60 apps a year (source)
31-34: UK App Usage 31% of UK mobile owners used apps in June 2010 (source) That figure rises to 71% if you just look at owners of smartphones Those figures were 21.5% and 52.3% respectively in June 2009
35-41: More UK App Usage The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source) GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though A fifth of UK smartphone users were downloading more apps in June 2010 than six months before A fifth of them would never pay for an app, but half have already paid for one
42-45: Euro App Usage There were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source) Maps was the most popular category (11.1m) It was followed by social networking (9.5m) and weather (9.4m)
46-54: Gaming Stats 51% of iPhone owners have five or more games installed on their devices says Compete (source) 37% of iPhone owners play games at least every day – puzzle games are most popular 46% of BlackBerry owners have no games on their devices at all Gartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source) Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are free Flurry estimates that iPhone games made $500m in the US in 2009 (source) That’s 5% of total US gaming revenues
55-57: Female Focus 39% of smartphone-owning women aged 55+ have downloaded one or more apps (source) Nearly one in five say games are their favourite genre according to LadyGeek’s survey Facebook is the most popular app for these people 22.5% discovered their favourite app from a friend’s recommendation
58-71: Analyst Download Forecasts 2009	  ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn 2010	  Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn 2013  Futuresource: 16.2bn ; Gartner: 21.6bn 2014	  Booz & Company: 19bn 2015	  Ovum: 21.3bn ; Juniper: 25bn (The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012) Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum
72-80: Analyst Revenue Forecasts 2009		research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn 2010		Gartner: $6.8bn 2013		Futuresource: $15bn ; research2guidance: $15bn ; 		Gartner: $29.5bn 2014		Juniper: $32bn Sources: Futuresource, Gartner, Juniper, research2guidance
81-87: More Analyst Stats Ovum thinks Apple generated 67% of all smartphone app downloads in 2009 (source) But thinks this will fall to 22% by 2015 Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17% Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)
88-95: Developers! Developers! Developers! Etc! 53% of US mobile developers are building iOS apps (source) iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5 Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year More than half think multi-touch is important or essential to development 25% of games developers are now making mobile games – up from 12% in 2009 (source) Of those, nearly three quarters are targeting iOS That’s twice as many as are targeting DS and PSP
96-97: Android Momentum 60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source) Ahead of the 50% who’d made iOS and Java apps
98-101: More Android Stats 70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010) AdMob’s survey found 31% of devs in its network are working on multiple platforms today 47% say they plan to do so in the next six months 49% of respondents have been developing mobile apps for less than a year
102-107: iPhone Melting Pot Only 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source) 17% are by traditional media companies 22% are by online firms 19% are by traditional gaming companies 17% are by retailers and brands 20% are by new iPhone-focused startups
And now for some success stories...
108-112: Shazam More than 75m users (source) 1bn identified songs Added 25m users in six months up to mid-May 2010 Shooting for 100m by end of the year 260k music track sales a day via Shazam (source)
113-116: Angry Birds 6.5m sales on the App Store (source) 11m free Lite downloads 200,000 sales of its $4.99 iPad app 6m views of YouTube videos for the game
117-121: MyTown Social location game MyTown has 3.1m users playing for 70 minutes a day on avg (source) It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source) After it launched product check-ins, 350k were scanned in the first week (source)
122-128: Apps Foursquare has 2.6m users (source) The official Britain’s Got Talent app was downloaded 200k times in its first four days (source) ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source) ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source) Location dating app Skout passed 1m users in July 2010 (source)
129-131: Tap Tap Revenge Tapulous’ games had been downloaded 35m times by July 2010 (source) By June the games had generated 5m song sales (source) And they were shifting 500k downloads of featured tracks a week
132-134: eBay eBay’s iPhone app had been downloaded 11m times by July 2010 (source) The company expects to make $1.5bn from mobile transactions in 2010 (source) That’s up from $600m in 2009
135-137: Paper Toss Backflip Studios’ game passed 24m downloads in August 2010 (source) In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source) That included $1m from in-game advertisements
138-139: Doodle Jump Doodle Jump passed 5m iPhone sales in June 2010 (source) It was the first paid iPhone game to reach that milestone Its $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky
140-143: Games Pocket God has sold more than 3m copies (source) Pac-Man has generated more than 30m paid BREW transactions in the US alone (source) FaceFighter has generated more than 3.8m iPhone downloads (source) MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)
144-145: Barcode Scanners In June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source) Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)
146: Skype In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)
147-150: Opera Mini In June 2010, the Opera Mini browser was used by more than 59.4m users (source) In July, it was serving 1bn daily page views, up from 100m in 2008 (source) More than 2.6m people used the iPhone app in its first two weeks (source)
151-152: Branded Apps Barclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source) Zippo’s Virtual Lighter app hit 10m in June 2010 (source)
153-157: Not Just iPhone... Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source) Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source) Digital Chocolate passed 4mOvi Store downloads in April 2010 (source) Polarbit topped 1m Android downloads in March 2010 (source) Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)
THE END Thanks for reading, we hope it was useful If you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg! Here’s the direct link: http://tinyurl.com/157appstats If you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.uk Cheers! PS: Our app link again– and www.twitter.com/mobileentbiz

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157 Mobile App Stats You Should Know About

  • 1. 157 App Stats You Should Know About Compiled by Mobile Entertainment
  • 2. Who are we? Mobile Entertainment provides news, views and analysis on the mobile content industry Total monthly audience of 100,000+ people We also run industry events, a targeted jobs service, and do contract publishing www.mobile-ent.biz
  • 3. There’s An App For Us... Launched in July 2010 for iPhone News arranged chronologically and by category Fully searchable news archive Save articles for offline reading Get it now on the App Store (Other smartphone versions coming soon...)
  • 4. The Big Idea Smartphone apps have exploded in popularity in the last three years There’s a bewildering amount of data out there on the growth of the market We thought we’d try to summarise some of the latest numbers in a sensible way So let’s get on with it...
  • 5. 1-7: App Store Sizes Apple’s App Store has 225,000 apps (source) Android Market has 70,000 apps (source) But unofficial estimates suggest 105,000 (source) BlackBerry App World has 7,200 apps (source) Ovi Store has 13,000+ ‘content items’ (source) Includes ringtones, wallpapers and songs as well as apps iPad App Store has 11,000 apps (source) Unofficial estimates suggest 20,000+ (source)
  • 6. 8-15: App Store Downloads iPhone passed 5bn downloads in June 2010 (source) Last billion took two months = 16.7m a day Android passed 1bn downloads in July 2010? (source) Ovi Store is doing 1.7m daily downloads (source) BlackBerry App World 1m daily downloads (source) From 20m registered users according to RIM iPad did 35m app downloads in first 65 days (source) Indie store GetJar does 3m daily downloads (source)
  • 7. 16-18: The Power of Free 57% of Android Market apps are free according to Distimo (source) But FADE claimed in March that 98.9% of Android downloads were free (source) In June, Piper Jaffray claimed 81% of App Store downloads were free (source)
  • 8. 19-23: Paid App Stats Apple has paid out more than $1bn to iOS app developers (source) In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source) 35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source) The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source) 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)
  • 9. 24-26: App Satisfaction 84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)
  • 10. 27-30: Apps Per User iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source) US iPhone users download 60 apps a year (source)
  • 11. 31-34: UK App Usage 31% of UK mobile owners used apps in June 2010 (source) That figure rises to 71% if you just look at owners of smartphones Those figures were 21.5% and 52.3% respectively in June 2009
  • 12. 35-41: More UK App Usage The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source) GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though A fifth of UK smartphone users were downloading more apps in June 2010 than six months before A fifth of them would never pay for an app, but half have already paid for one
  • 13. 42-45: Euro App Usage There were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source) Maps was the most popular category (11.1m) It was followed by social networking (9.5m) and weather (9.4m)
  • 14. 46-54: Gaming Stats 51% of iPhone owners have five or more games installed on their devices says Compete (source) 37% of iPhone owners play games at least every day – puzzle games are most popular 46% of BlackBerry owners have no games on their devices at all Gartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source) Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are free Flurry estimates that iPhone games made $500m in the US in 2009 (source) That’s 5% of total US gaming revenues
  • 15. 55-57: Female Focus 39% of smartphone-owning women aged 55+ have downloaded one or more apps (source) Nearly one in five say games are their favourite genre according to LadyGeek’s survey Facebook is the most popular app for these people 22.5% discovered their favourite app from a friend’s recommendation
  • 16. 58-71: Analyst Download Forecasts 2009 ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn 2010 Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn 2013 Futuresource: 16.2bn ; Gartner: 21.6bn 2014 Booz & Company: 19bn 2015 Ovum: 21.3bn ; Juniper: 25bn (The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012) Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum
  • 17. 72-80: Analyst Revenue Forecasts 2009 research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn 2010 Gartner: $6.8bn 2013 Futuresource: $15bn ; research2guidance: $15bn ; Gartner: $29.5bn 2014 Juniper: $32bn Sources: Futuresource, Gartner, Juniper, research2guidance
  • 18. 81-87: More Analyst Stats Ovum thinks Apple generated 67% of all smartphone app downloads in 2009 (source) But thinks this will fall to 22% by 2015 Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17% Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)
  • 19. 88-95: Developers! Developers! Developers! Etc! 53% of US mobile developers are building iOS apps (source) iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5 Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year More than half think multi-touch is important or essential to development 25% of games developers are now making mobile games – up from 12% in 2009 (source) Of those, nearly three quarters are targeting iOS That’s twice as many as are targeting DS and PSP
  • 20. 96-97: Android Momentum 60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source) Ahead of the 50% who’d made iOS and Java apps
  • 21. 98-101: More Android Stats 70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010) AdMob’s survey found 31% of devs in its network are working on multiple platforms today 47% say they plan to do so in the next six months 49% of respondents have been developing mobile apps for less than a year
  • 22. 102-107: iPhone Melting Pot Only 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source) 17% are by traditional media companies 22% are by online firms 19% are by traditional gaming companies 17% are by retailers and brands 20% are by new iPhone-focused startups
  • 23. And now for some success stories...
  • 24. 108-112: Shazam More than 75m users (source) 1bn identified songs Added 25m users in six months up to mid-May 2010 Shooting for 100m by end of the year 260k music track sales a day via Shazam (source)
  • 25. 113-116: Angry Birds 6.5m sales on the App Store (source) 11m free Lite downloads 200,000 sales of its $4.99 iPad app 6m views of YouTube videos for the game
  • 26. 117-121: MyTown Social location game MyTown has 3.1m users playing for 70 minutes a day on avg (source) It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source) After it launched product check-ins, 350k were scanned in the first week (source)
  • 27. 122-128: Apps Foursquare has 2.6m users (source) The official Britain’s Got Talent app was downloaded 200k times in its first four days (source) ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source) ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source) Location dating app Skout passed 1m users in July 2010 (source)
  • 28. 129-131: Tap Tap Revenge Tapulous’ games had been downloaded 35m times by July 2010 (source) By June the games had generated 5m song sales (source) And they were shifting 500k downloads of featured tracks a week
  • 29. 132-134: eBay eBay’s iPhone app had been downloaded 11m times by July 2010 (source) The company expects to make $1.5bn from mobile transactions in 2010 (source) That’s up from $600m in 2009
  • 30. 135-137: Paper Toss Backflip Studios’ game passed 24m downloads in August 2010 (source) In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source) That included $1m from in-game advertisements
  • 31. 138-139: Doodle Jump Doodle Jump passed 5m iPhone sales in June 2010 (source) It was the first paid iPhone game to reach that milestone Its $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky
  • 32. 140-143: Games Pocket God has sold more than 3m copies (source) Pac-Man has generated more than 30m paid BREW transactions in the US alone (source) FaceFighter has generated more than 3.8m iPhone downloads (source) MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)
  • 33. 144-145: Barcode Scanners In June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source) Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)
  • 34. 146: Skype In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)
  • 35. 147-150: Opera Mini In June 2010, the Opera Mini browser was used by more than 59.4m users (source) In July, it was serving 1bn daily page views, up from 100m in 2008 (source) More than 2.6m people used the iPhone app in its first two weeks (source)
  • 36. 151-152: Branded Apps Barclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source) Zippo’s Virtual Lighter app hit 10m in June 2010 (source)
  • 37. 153-157: Not Just iPhone... Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source) Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source) Digital Chocolate passed 4mOvi Store downloads in April 2010 (source) Polarbit topped 1m Android downloads in March 2010 (source) Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)
  • 38. THE END Thanks for reading, we hope it was useful If you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg! Here’s the direct link: http://tinyurl.com/157appstats If you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.uk Cheers! PS: Our app link again– and www.twitter.com/mobileentbiz