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157 App Stats You Should Know AboutCompiled by Mobile Entertainment
Who are we?Mobile Entertainment provides news, views and analysis on the mobile content industryTotal monthly audience of 100,000+ peopleWe also run industry events, a targeted jobs service, and do contract publishingwww.mobile-ent.biz
There’s An App For Us...Launched in July 2010 for iPhoneNews arranged chronologically and by categoryFully searchable news archiveSave articles for offline readingGet it now on the App Store(Other smartphone versions coming soon...)
The Big IdeaSmartphone apps have exploded in popularity in the last three yearsThere’s a bewildering amount of data out there on the growth of the marketWe thought we’d try to summarise some of the latest numbers in a sensible waySo let’s get on with it...
1-7: App Store SizesApple’s App Store has 225,000 apps (source)Android Market has 70,000 apps (source)But unofficial estimates suggest 105,000 (source)BlackBerry App World has 7,200 apps (source)Ovi Store has 13,000+ ‘content items’ (source)Includes ringtones, wallpapers and songs as well as appsiPad App Store has 11,000 apps (source)Unofficial estimates suggest 20,000+ (source)
8-15: App Store DownloadsiPhone passed 5bn downloads in June 2010 (source)Last billion took two months = 16.7m a dayAndroid passed 1bn downloads in July 2010? (source)Ovi Store is doing 1.7m daily downloads (source)BlackBerry App World 1m daily downloads (source)From 20m registered users according to RIMiPad did 35m app downloads in first 65 days (source)Indie store GetJar does 3m daily downloads (source)
16-18: The Power of Free57% of Android Market apps are free according to Distimo (source)But FADE claimed in March that 98.9% of Android downloads were free (source)In June, Piper Jaffray claimed 81% of App Store downloads were free (source)
19-23: Paid App StatsApple has paid out more than $1bn to iOS app developers (source)In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source)35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source)The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source) 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)
24-26: App Satisfaction84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)
27-30: Apps Per UseriOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source)US iPhone users download 60 apps a year (source)
31-34: UK App Usage31% of UK mobile owners used apps in June 2010 (source)That figure rises to 71% if you just look at owners of smartphonesThose figures were 21.5% and 52.3% respectively in June 2009
35-41: More UK App UsageThe average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source)GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average thoughA fifth of UK smartphone users were downloading more apps in June 2010 than six months beforeA fifth of them would never pay for an app, but half have already paid for one
42-45: Euro App UsageThere were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source)Maps was the most popular category (11.1m)It was followed by social networking (9.5m) and weather (9.4m)
46-54: Gaming Stats51% of iPhone owners have five or more games installed on their devices says Compete (source)37% of iPhone owners play games at least every day – puzzle games are most popular46% of BlackBerry owners have no games on their devices at allGartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source)Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are freeFlurry estimates that iPhone games made $500m in the US in 2009 (source)That’s 5% of total US gaming revenues
55-57: Female Focus39% of smartphone-owning women aged 55+ have downloaded one or more apps (source)Nearly one in five say games are their favourite genre according to LadyGeek’s surveyFacebook is the most popular app for these people22.5% discovered their favourite app from a friend’s recommendation
58-71: Analyst Download Forecasts2009	  ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn2010	  Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn2013  Futuresource: 16.2bn ; Gartner: 21.6bn2014	  Booz & Company: 19bn2015	  Ovum: 21.3bn ; Juniper: 25bn(The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012)Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum
72-80: Analyst Revenue Forecasts2009		research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn2010		Gartner: $6.8bn2013		Futuresource: $15bn ; research2guidance: $15bn ; 		Gartner: $29.5bn2014		Juniper: $32bnSources: Futuresource, Gartner, Juniper, research2guidance
81-87: More Analyst StatsOvum thinks Apple generated 67% of all smartphone app downloads in 2009 (source)But thinks this will fall to 22% by 2015Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17%Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)
88-95: Developers! Developers! Developers! Etc!53% of US mobile developers are building iOS apps (source)iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next yearMore than half think multi-touch is important or essential to development25% of games developers are now making mobile games – up from 12% in 2009 (source)Of those, nearly three quarters are targeting iOSThat’s twice as many as are targeting DS and PSP
96-97: Android Momentum60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source)Ahead of the 50% who’d made iOS and Java apps
98-101: More Android Stats70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010)AdMob’s survey found 31% of devs in its network are working on multiple platforms today47% say they plan to do so in the next six months49% of respondents have been developing mobile apps for less than a year
102-107: iPhone Melting PotOnly 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source)17% are by traditional media companies22% are by online firms19% are by traditional gaming companies17% are by retailers and brands20% are by new iPhone-focused startups
And now for some success stories...
108-112: ShazamMore than 75m users (source)1bn identified songsAdded 25m users in six months up to mid-May 2010Shooting for 100m by end of the year260k music track sales a day via Shazam (source)
113-116: Angry Birds6.5m sales on the App Store (source)11m free Lite downloads200,000 sales of its $4.99 iPad app6m views of YouTube videos for the game
117-121: MyTownSocial location game MyTown has 3.1m users playing for 70 minutes a day on avg (source)It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source)After it launched product check-ins, 350k were scanned in the first week (source)
122-128: AppsFoursquare has 2.6m users (source)The official Britain’s Got Talent app was downloaded 200k times in its first four days (source)ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source)ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source)Location dating app Skout passed 1m users in July 2010 (source)
129-131: Tap Tap RevengeTapulous’ games had been downloaded 35m times by July 2010 (source)By June the games had generated 5m song sales (source)And they were shifting 500k downloads of featured tracks a week
132-134: eBayeBay’s iPhone app had been downloaded 11m times by July 2010 (source)The company expects to make $1.5bn from mobile transactions in 2010 (source)That’s up from $600m in 2009
135-137: Paper TossBackflip Studios’ game passed 24m downloads in August 2010 (source)In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source)That included $1m from in-game advertisements
138-139: Doodle JumpDoodle Jump passed 5m iPhone sales in June 2010 (source)It was the first paid iPhone game to reach that milestoneIts $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky
140-143: GamesPocket God has sold more than 3m copies (source)Pac-Man has generated more than 30m paid BREW transactions in the US alone (source)FaceFighter has generated more than 3.8m iPhone downloads (source)MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)
144-145: Barcode ScannersIn June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source)Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)
146: SkypeIn its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)
147-150: Opera MiniIn June 2010, the Opera Mini browser was used by more than 59.4m users (source)In July, it was serving 1bn daily page views, up from 100m in 2008 (source)More than 2.6m people used the iPhone app in its first two weeks (source)
151-152: Branded AppsBarclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source)Zippo’s Virtual Lighter app hit 10m in June 2010 (source)
153-157: Not Just iPhone...Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source)Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source)Digital Chocolate passed 4mOvi Store downloads in April 2010 (source)Polarbit topped 1m Android downloads in March 2010 (source)Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)
THE ENDThanks for reading, we hope it was usefulIf you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg!Here’s the direct link: http://tinyurl.com/157appstatsIf you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.ukCheers!PS: Our app link again– and www.twitter.com/mobileentbiz

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157 Mobile App Stats You Should Know About

  • 1. 157 App Stats You Should Know AboutCompiled by Mobile Entertainment
  • 2. Who are we?Mobile Entertainment provides news, views and analysis on the mobile content industryTotal monthly audience of 100,000+ peopleWe also run industry events, a targeted jobs service, and do contract publishingwww.mobile-ent.biz
  • 3. There’s An App For Us...Launched in July 2010 for iPhoneNews arranged chronologically and by categoryFully searchable news archiveSave articles for offline readingGet it now on the App Store(Other smartphone versions coming soon...)
  • 4. The Big IdeaSmartphone apps have exploded in popularity in the last three yearsThere’s a bewildering amount of data out there on the growth of the marketWe thought we’d try to summarise some of the latest numbers in a sensible waySo let’s get on with it...
  • 5. 1-7: App Store SizesApple’s App Store has 225,000 apps (source)Android Market has 70,000 apps (source)But unofficial estimates suggest 105,000 (source)BlackBerry App World has 7,200 apps (source)Ovi Store has 13,000+ ‘content items’ (source)Includes ringtones, wallpapers and songs as well as appsiPad App Store has 11,000 apps (source)Unofficial estimates suggest 20,000+ (source)
  • 6. 8-15: App Store DownloadsiPhone passed 5bn downloads in June 2010 (source)Last billion took two months = 16.7m a dayAndroid passed 1bn downloads in July 2010? (source)Ovi Store is doing 1.7m daily downloads (source)BlackBerry App World 1m daily downloads (source)From 20m registered users according to RIMiPad did 35m app downloads in first 65 days (source)Indie store GetJar does 3m daily downloads (source)
  • 7. 16-18: The Power of Free57% of Android Market apps are free according to Distimo (source)But FADE claimed in March that 98.9% of Android downloads were free (source)In June, Piper Jaffray claimed 81% of App Store downloads were free (source)
  • 8. 19-23: Paid App StatsApple has paid out more than $1bn to iOS app developers (source)In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source)35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source)The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source) 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)
  • 9. 24-26: App Satisfaction84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)
  • 10. 27-30: Apps Per UseriOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source)US iPhone users download 60 apps a year (source)
  • 11. 31-34: UK App Usage31% of UK mobile owners used apps in June 2010 (source)That figure rises to 71% if you just look at owners of smartphonesThose figures were 21.5% and 52.3% respectively in June 2009
  • 12. 35-41: More UK App UsageThe average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source)GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average thoughA fifth of UK smartphone users were downloading more apps in June 2010 than six months beforeA fifth of them would never pay for an app, but half have already paid for one
  • 13. 42-45: Euro App UsageThere were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source)Maps was the most popular category (11.1m)It was followed by social networking (9.5m) and weather (9.4m)
  • 14. 46-54: Gaming Stats51% of iPhone owners have five or more games installed on their devices says Compete (source)37% of iPhone owners play games at least every day – puzzle games are most popular46% of BlackBerry owners have no games on their devices at allGartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source)Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are freeFlurry estimates that iPhone games made $500m in the US in 2009 (source)That’s 5% of total US gaming revenues
  • 15. 55-57: Female Focus39% of smartphone-owning women aged 55+ have downloaded one or more apps (source)Nearly one in five say games are their favourite genre according to LadyGeek’s surveyFacebook is the most popular app for these people22.5% discovered their favourite app from a friend’s recommendation
  • 16. 58-71: Analyst Download Forecasts2009 ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn2010 Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn2013 Futuresource: 16.2bn ; Gartner: 21.6bn2014 Booz & Company: 19bn2015 Ovum: 21.3bn ; Juniper: 25bn(The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012)Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum
  • 17. 72-80: Analyst Revenue Forecasts2009 research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn2010 Gartner: $6.8bn2013 Futuresource: $15bn ; research2guidance: $15bn ; Gartner: $29.5bn2014 Juniper: $32bnSources: Futuresource, Gartner, Juniper, research2guidance
  • 18. 81-87: More Analyst StatsOvum thinks Apple generated 67% of all smartphone app downloads in 2009 (source)But thinks this will fall to 22% by 2015Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17%Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)
  • 19. 88-95: Developers! Developers! Developers! Etc!53% of US mobile developers are building iOS apps (source)iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next yearMore than half think multi-touch is important or essential to development25% of games developers are now making mobile games – up from 12% in 2009 (source)Of those, nearly three quarters are targeting iOSThat’s twice as many as are targeting DS and PSP
  • 20. 96-97: Android Momentum60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source)Ahead of the 50% who’d made iOS and Java apps
  • 21. 98-101: More Android Stats70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010)AdMob’s survey found 31% of devs in its network are working on multiple platforms today47% say they plan to do so in the next six months49% of respondents have been developing mobile apps for less than a year
  • 22. 102-107: iPhone Melting PotOnly 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source)17% are by traditional media companies22% are by online firms19% are by traditional gaming companies17% are by retailers and brands20% are by new iPhone-focused startups
  • 23. And now for some success stories...
  • 24. 108-112: ShazamMore than 75m users (source)1bn identified songsAdded 25m users in six months up to mid-May 2010Shooting for 100m by end of the year260k music track sales a day via Shazam (source)
  • 25. 113-116: Angry Birds6.5m sales on the App Store (source)11m free Lite downloads200,000 sales of its $4.99 iPad app6m views of YouTube videos for the game
  • 26. 117-121: MyTownSocial location game MyTown has 3.1m users playing for 70 minutes a day on avg (source)It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source)After it launched product check-ins, 350k were scanned in the first week (source)
  • 27. 122-128: AppsFoursquare has 2.6m users (source)The official Britain’s Got Talent app was downloaded 200k times in its first four days (source)ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source)ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source)Location dating app Skout passed 1m users in July 2010 (source)
  • 28. 129-131: Tap Tap RevengeTapulous’ games had been downloaded 35m times by July 2010 (source)By June the games had generated 5m song sales (source)And they were shifting 500k downloads of featured tracks a week
  • 29. 132-134: eBayeBay’s iPhone app had been downloaded 11m times by July 2010 (source)The company expects to make $1.5bn from mobile transactions in 2010 (source)That’s up from $600m in 2009
  • 30. 135-137: Paper TossBackflip Studios’ game passed 24m downloads in August 2010 (source)In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source)That included $1m from in-game advertisements
  • 31. 138-139: Doodle JumpDoodle Jump passed 5m iPhone sales in June 2010 (source)It was the first paid iPhone game to reach that milestoneIts $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky
  • 32. 140-143: GamesPocket God has sold more than 3m copies (source)Pac-Man has generated more than 30m paid BREW transactions in the US alone (source)FaceFighter has generated more than 3.8m iPhone downloads (source)MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)
  • 33. 144-145: Barcode ScannersIn June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source)Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)
  • 34. 146: SkypeIn its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)
  • 35. 147-150: Opera MiniIn June 2010, the Opera Mini browser was used by more than 59.4m users (source)In July, it was serving 1bn daily page views, up from 100m in 2008 (source)More than 2.6m people used the iPhone app in its first two weeks (source)
  • 36. 151-152: Branded AppsBarclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source)Zippo’s Virtual Lighter app hit 10m in June 2010 (source)
  • 37. 153-157: Not Just iPhone...Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source)Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source)Digital Chocolate passed 4mOvi Store downloads in April 2010 (source)Polarbit topped 1m Android downloads in March 2010 (source)Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)
  • 38. THE ENDThanks for reading, we hope it was usefulIf you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg!Here’s the direct link: http://tinyurl.com/157appstatsIf you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.ukCheers!PS: Our app link again– and www.twitter.com/mobileentbiz