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Mobile Learning and Global Models – The Next Revolution in Education Industry
The document provides an overview of mobile learning, tracing its history and highlighting its rapid adoption due to market trends, user expectations, and technological advancements. It notes the growth of mobile learning from $3.2 billion in 2010 to an anticipated $9.1 billion by 2015, driven significantly by educational initiatives and student engagement. Challenges include resistance from traditional educational practices and publishers, yet the potential for mobile learning to create a personalized, interactive, and cost-effective educational environment is emphasized.
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Mobile Learning and Global Models – The Next Revolution in Education Industry
- 1. MOBILE LEARNING ANDGLOBAL MODELS www.extentia.com Extentia Information Technology
- 2. Mobile Learning andGlobal Models A quick history of mobile learning Market penetration Catalysts driving the adoption of mobile learning Ecosystems The Funding context Some exemplary mobile learning projects Challenges Summary
- 3. A short historyof Mobile Learning In 1901, Linguaphone used wax cylinders for a language lesson series The Dynabook (1968), a concept book-sized computer offered simulated learning for children MOBIlearn and M-Learning projects were funded by the European Commission in the 2000s It‟s the learner that has always been mobile!
- 4. Is that reallythe HISTORY of Mobile Learning? What is “Normal learning”? Has learning always looked the way it looks today?
- 5. So, where did“Brick and Mortar” come from? The need to scale Agriculture Immobility of libraries Immobility of chalk boards Access to experts Clustering of civilization …
- 6. Learning Evolved… andthen got “STUCK”
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- 12. But it iscoming full circle…
- 13. Learning can andshould be mobile again! Mobile devices allow learning to be Personalized Dynamic Learner centric Scalable Effective learning means • Construction • Conversation • Control
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- 15. Market Penetration Education isgoing mobile in the United States and worldwide Its already started happening, and the pace of adoption is quick Two out of five cell phones in the US are smartphones The growth rate is outpacing that of PCs ten fold Mobile devices are displacing laptops
- 16. Mobile Usage Worldwide By2020, 6 billion - 80 % of the worlds population will use mobile phones, and 4.7 billion people will access the Internet, primarily on mobile devices Smartphone access for middle and high school students in the US jumped 42% from 2009 to 2010 44% of high school students in Title 1, rural and urban areas have smartphones It‟s the same percentage for students in suburban, non-Title 1 schools
- 17. What does thatmean? Irrelevance of the digital divide? Parents are making the choice to supplement their children‟s education with anytime access to digital resources Students and parents get to play a more active role in education?
- 18. The Case forMobile Learning
- 19. Three Drivers User (student)expectations Economics Delivered value (learning experience and benefits)
- 20. The student audienceis: Connected Communicating Computerized Content-centric Community oriented
- 21. Available Applications andDemand At this time: Thousands of educational apps More parent-child / less teacher-student Quality? Students with smartphones study 40 minutes more per week • 19% study in the bathroom • 17% study while exercising • More likely to track grades and assignments online • Less likely to pull all-nighters • 40% of all study sessions include a “fun phone
- 22. Worldwide – themarket for Mobile Learning The worldwide market for mobile learning products and services will grow from $3.2 billion in 2010 to $9.1 billion by 2015 The US is now the #1 purchasing country for mobile learning, followed by: Japan South Korea UK Taiwan This is 70% of the global mobile learning market
- 23. Worldwide – themarket for Mobile Learning All this is changing By 2015, these countries will only account for 40% of all expenditures The countries with the highest growth rates are: China India Indonesia Brazil Highest growth rates are in developing economies – Asia, Latin America, Africa
- 24. Worldwide – themarket for Mobile Learning Turkey: India and the Philippines: Purchasing 15 million tablets for school children Subsidized the development of personal learning devices and have launched them in 2011 India: $35 Aakash tablet has already been launched Second generation model will be out early 2012
- 25. Real World Examples TheMinnesota school board has approved more than $1.1million to purchase 1450 iPad 2s The Florida school district has received a $1million gift from a donor. They are planning on using the money to provide every student an iPad A prominent school in Mumbai, India has made it mandatory for all its students to purchase the iPad 2 The school has ordered approximately 850 iPads for this purpose http://www.ipadinschools.com
- 26. Mobile Learning –"value creation" Mobile learning has exited the "market creation" phase and has entered the "value creation" phase in the US In 1984, there were only 1,000 devices in the world capable of accessing the Internet Eight years later, this had reached one million Last year, it reached one billion Will double soon Radio 38 Years Time spent to reach 50 million users TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years
- 27. Mobile Learning –"value creation" “Advanced features” are now “must haves” Extraordinary innovations such as: Location-based learning Mobile augmented reality Haptic-enabled (touch based) learning Intelligent decision support “Smart” personal learning appliances
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- 29. Mobile Learning =Ecosystem of Features These include: Mobile commerce Near field communications (NFC) Mobile advertising Mobile web browsing Device-independent multimedia Location-based services eBooks And, of course, Mobile Applications
- 30. The Content Distributionis expanding rapidly There are now global mass-market stores operated by GetJar, Amazon and Opera The Google, Apple and BlackBerry stores have dedicated educational categories Apple has “bulk buying” for academic buyers Targeting institutional sales
- 31. Constant change In arecent announcement by Apple, over 20,000 educational and learning apps have been built specifically for the iPad The iBookstore already contains “hundreds of thousands” of eBooks Drag and drop to create iBooks using iBooks Author 1,000 universities and colleges around the world are using iTunes U iBooks 2 with more features
- 32. Everything is Evolvingat Lightning Speed Major spike in sales of smartphones, eBook readers and tablets in 2011 What‟s evolving? Cost (lower) User interface (better) Processing speed (faster) Peripherals (sexier) Memory and storage (larger) Motion sensors (cooler) Wireless connectivity (everywhere)
- 33. Government spending isdown in the US Weak economy / challenged funding – DRIVING self paced elearning Increased popularity of “virtual schools” Recession State budget cuts Need for creative solutions
- 34. Government spending isdown in the US The US government spends around $900 billion per year on education in US schools – but can‟t accommodate all US students Budget cuts are at their highest in 60 years Huge potential to reduce costs dramatically with mobile education Cutting costs without compromising quality needs new solutions
- 35. Cost-effectiveness eBooks are costeffective, with a possible 80% price reduction over a Paper Book A $15 eBook = $75 Paper Book? Amazon promises savings of up to 80% over print-based textbooks with “tens of thousands” of eBooks available Risks? TCO?
- 36. Mobile Learning Projects (TheCase Against Textbooks?)
- 37. Some exemplary mobilelearning projects Project K-Nect for secondary at-risk students - focuses on increasing their math skills using smartphones The Mobile Learning Network (MoLeNET) in the UK - collaboratively introduces and supports mobile learning in education and training. Forsythe County, GA: BYOT (Bring Your Own Technology)
- 38. Forsythe County -Considerations Policy change Educational acceptance Instructional adaptation Common sense Students are permitted to connect to the district network via the secure wireless connection provided by the school system, but all access must be in accordance with Acceptable Use Policy Students are NOT permitted to use their own computing devices to access the Internet via personal Wi-Fi accounts or by any manner other than connecting through the secure wireless connection provided by the school system
- 39. The case againsttextbooks Textbooks are: Expensive Heavy Requires trees Mobile content is: Inexpensive Light Portable GREEN
- 40. The case againsttextbooks - findings 3 out of 4 college freshmen would buy an iPad “if” 50% of their textbooks were digital A majority say that reading on the iPad is “more convenient” than reading paper textbooks
- 41. The case againsttextbooks - findings The New 3 Es of Education: Enabled Engaged Empowered 77% of teachers highly value the ability of mobile devices to increase student engagement
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- 43. The Challenges foreducation on mobile Bad press and lethargy Opposition from traditional publishers Institutionalized practices No widely accepted mobile theory of learning TCO, long term costs? Stability of platforms? Proprietary platforms – Apple‟s textbooks You can pick up a dropped paper book, but an iPad?
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- 45. History of MobileLearning We‟ve covered: Trends Technology Cost benefits Interesting data Challenges The case for Mobile Learning
- 46. What Learning shouldbe: Interactive: Personalized: Mobile learning increases “communication” between peers and instructors Programs “adapt” to the individual learner‟s strengths Engaging: Collaboration, entertaining, immersive Flexible Location insensitive Cost-effective
- 47. An opportunity tocreate the future… “Guide on the side” v “Sage on the stage” Advocate! Demand! Articulate! Bear Witness! Imagine the future What will your Facebook profile look like in 2030?
- 48. Let‟s make learningmobile. Again! Thank you!
- 49. About Extentia andiXtentia Established in 1998, Extentia is a global technology consulting organization that delivers solutions to clients in 5 continents. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance. Its much acclaimed Design Studio is a graphics design and UI group that actively supports a multi-skilled software development team. Extentia has offices in India, the United States, the UAE, and the UK. www.extentia.com iXtentia is a division of Extentia that focuses on Apple, Android, Windows Phone, BlackBerry, and other mobile technologies. It also offers consulting for mobile strategy and marketing. Several iXtentia applications for the iPhone /iPad are listed among the top 200 on the Apple App Store. www.ixtentia.com
- 50. Contact Us USA |Australia | Middle East | Singapore | United Kingdom | Germany Tel: +91 20 67285200 (India)| +1 408 627 4094 (US) Email: inquiries@extentia.com
- 51. Sources Wikipedia articles :"A Short History of Mobile Learning", Mike Sharples, LSRI, University of Nottingham,Wireless Coyote: A Computer-Supported Field Trip, Communications of the ACM Special issue on technology in K–12 education AEP Online April 2011 Project Tomorrow 2011 Speak Up National Research Project Ambient Insight Research, 2011 The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis, Ambient Insight, LLC."The Marvel of Mobile Learning" - Master the New Net, Sept 2011 http://www.ipadinschools.com/ http://articles.timesofindia.indiatimes.com
- 52. Sources Ambient Insight‟s USMarket for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis http://techcrunch.com/2012/01/19/apple-textbook-event/ http://mashable.com/2012/01/19/apple-ibooks-author/ http://projectknect.org http://www.molenet.org.uk/ http://k12cellphoneprojects.wikispaces.com/ Is the iPad Ready To Replace the Printed Textbook? - Campus Technology, June 2011 and Ambient Insight Research, 2011 The results of a classroom poll at Abilene Christian University. Is the iPad Ready To Replace the Printed Textbook? - Campus Technology, June 2011 and Ambient Insight Research, 2011
- 53. Sources http://allthingsd.com/20120119/apples-new-math-or-why-a-15ebook-equals-a-75-paper-book/ The Joan GanzCooney Center at Sesame Workshop 2010 report “ Learning: Is there an app for that?” „The Marvel of Mobile Learning‟ - Master the New Net, Sept 2011
Editor's Notes
- #4 Source: Wikipedia articles, and ‘A Short History of Mobile Learning’, Mike Sharples, LSRI, University of Nottingham,Wireless Coyote: A Computer-Supported Field Trip, Communications of the ACM - Special issue on technology in K–12 education
- #23 Ambient Insight Research, 2011
- #38 Source: http://projectknect.orghttp://www.molenet.org.uk/http://k12cellphoneprojects.wikispaces.com/