This year ISM'er Jurjen Jongejan was speaker at Lightspeed Connect Event. He spoke about conversion optimization, and showed examples of hurdles customers experience in mobile webshops.
For more information: www.ism.nl
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
During the Customer Experience and CRM in 1 day event aFrogleap and Oxyma spoke about building an omni-channel experience and the complexity for the brand.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
During the Customer Experience and CRM in 1 day event aFrogleap and Oxyma spoke about building an omni-channel experience and the complexity for the brand.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Startup KPI's, Conversion Rate Optimization and MarketingstackJoost Hoogstrate
This video is from the Startupbootcamp "Making Your Funnel Work" program.
It's about KPI's, Conversion Rate Optimization and building your Marketingstack.
Mobile Commerce – today’s e-commerce. How successfully to take advantage of consumer behavior? How to measure the value of mobile communications? These and other m-commerce-related questions will be answered during this session.
This presentation used in electronic commerce conference "E-komercija '16" by Rytis Meškauskas from company pigu.lt.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
*What is CRO? *CRO gains *When to do it? *CRO stack / tools *Case study
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Conversion Content Marketing by Scott Brinkerion interactive
Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
Creating And Measuring A Compelling Path To PurchaseJustin Adler
An e-commerce site faces different challenges compared to selling through a brick and mortar shop. Should your business sink time into an inbound strategy or rely on paid traffic? How effective is each and what are the pitfalls you should watch out for? This talk will discuss the most effective ways to prospect new customers, benchmark the expected results of each, and explore why your business need to invest in acquisition overall. Attendees will learn about different attributional models (and their applications) as well as key metrics for benchmarking channel performance. Ultimately, we will explore the optimal model for sustainable e-commerce growth.
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
Getting your on-boarding right is one of the hardest, but highest impact pieces of your business, because this is quite literally your product's first impression. Rob Walling, Founder of Drip, in his presentation at Price Intelligently's SaaSFest 2016 walks us through how Drip's on-boarding evolved rapidly to properly increase conversion substantially.
Webinar: het stappenplan voor een toekomstbestendige omnichannelstrategievalantic NL
Een goede digitale strategie is essentieel voor iedere e-commerce organisatie. Toch blijkt vaak dat het bepalen van een passende, flexibele en toekomstbestendige strategie in de praktijk een grote uitdaging is.
Persoonlijke ervaringen van Minister van Financiën tot aan internetondernemervalantic NL
Jan Kees de Jager vertelde op het ISM Omnichannel Event wat zijn persoonlijke ervaringen zijn: van Minister van Financiën tot aan internetondernemer en mondiale trends
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Startup KPI's, Conversion Rate Optimization and MarketingstackJoost Hoogstrate
This video is from the Startupbootcamp "Making Your Funnel Work" program.
It's about KPI's, Conversion Rate Optimization and building your Marketingstack.
Mobile Commerce – today’s e-commerce. How successfully to take advantage of consumer behavior? How to measure the value of mobile communications? These and other m-commerce-related questions will be answered during this session.
This presentation used in electronic commerce conference "E-komercija '16" by Rytis Meškauskas from company pigu.lt.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
*What is CRO? *CRO gains *When to do it? *CRO stack / tools *Case study
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
If you love A B testing, eCommerce sites should be your favorite playground. These sites have so much happening at every level that you can never test too much.
Here we’re featuring:
• Home-Page Test Ideas
• Product-Page Test Ideas
• Checkout Testing Ideas
• Thank You-Page Testing Ideas
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Conversion Content Marketing by Scott Brinkerion interactive
Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
Creating And Measuring A Compelling Path To PurchaseJustin Adler
An e-commerce site faces different challenges compared to selling through a brick and mortar shop. Should your business sink time into an inbound strategy or rely on paid traffic? How effective is each and what are the pitfalls you should watch out for? This talk will discuss the most effective ways to prospect new customers, benchmark the expected results of each, and explore why your business need to invest in acquisition overall. Attendees will learn about different attributional models (and their applications) as well as key metrics for benchmarking channel performance. Ultimately, we will explore the optimal model for sustainable e-commerce growth.
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
Getting your on-boarding right is one of the hardest, but highest impact pieces of your business, because this is quite literally your product's first impression. Rob Walling, Founder of Drip, in his presentation at Price Intelligently's SaaSFest 2016 walks us through how Drip's on-boarding evolved rapidly to properly increase conversion substantially.
Webinar: het stappenplan voor een toekomstbestendige omnichannelstrategievalantic NL
Een goede digitale strategie is essentieel voor iedere e-commerce organisatie. Toch blijkt vaak dat het bepalen van een passende, flexibele en toekomstbestendige strategie in de praktijk een grote uitdaging is.
Persoonlijke ervaringen van Minister van Financiën tot aan internetondernemervalantic NL
Jan Kees de Jager vertelde op het ISM Omnichannel Event wat zijn persoonlijke ervaringen zijn: van Minister van Financiën tot aan internetondernemer en mondiale trends
Digitale privacy zo voorkomt u een miljoenenboetevalantic NL
Het vinden van een balans tussen persoonsgegevensgebruik en het respecteren van privacy-wetgeving is één van de grotere uitdagingen in dit digitale tijdperk. Met de Algemene Verordening Gegevensbescherming (AVG) handhaaft de Europese Commissie de grenzen. En streng ook; overtreding kan leiden tot een administratieve boete van maar liefst 20 miljoen euro.
Omnichannel met 500 Primera winkels; hoe pakken ze dat aan?valantic NL
Primera is een grote retailer in Nederland die bestaat uit zelfstandig ondernemers. Hoe zorgt Primera voor groei en een omnichannel beleving? Dat werd besproken op het ISM Omnichannel Event 2017
Hoe u data kunt gebruiken om uw klant te leren kennenvalantic NL
Hoe zet u data strategisch in voor succesvolle marketingacties? Daar ging deze sessie over die Siebren van Bruggen van ISM eCompany presenteerde. - www.ism.nl -
Bas Jansen, Conversion specialist bij Google, vertelde op het ISM Omnichannel Event over hoe u uw doelgroep engaged houdt met de modernste technologie.
Onmisbare bouwstenen van uw omnichannel strategievalantic NL
Hoe ontwikkelt u een digitale strategie? Wat is het fundament? Dat vertelde Karel van der Woude, CEO van ISM eCompany, tijdens het ISM Omnichannel Event 2017. Bekijk meer op https://ism.nl/presentaties/
Wijnand Jongen, CEO van Thuiswinkel.org en auteur van het boek The Onlife Customer Journey vertelde op het ISM Omnichannel Event 2017 zijn visie over trends in de retail. Wat kunnen we de komende jaren verwachten? Hoe gaan consumenten hiermee om? Bekijk de presentatie. - www.ism.nl -
Hoe begin je met ad words automatisering?valantic NL
Het instellen van AdWordscampagnes hoeft anno nu allang geen handwerk meer te zijn; tegenwoordig kan bijna alles automatisch worden ingericht. Advertenties kunnen automatisch worden bijgesteld op basis van bijvoorbeeld tijdstippen, weekdagen of zelfs het weerbericht. Welke kansen u nog laat liggen om maximaal rendement te behalen?
A/B-testen binnen online markerting: zo pak je het aan!valantic NL
A/B-testen binnen conversie-optimalisatie is voor veel retailers, merken en groothandels al een vast onderdeel van hun online marketingstrategie. Maar wist je dat je ook op andere online marketingvlakken A/B-testen heel goed kunt inzetten om de omzet van jouw webshop te verhogen en je klant beter te leren kennen? Tijdens deze webinar laten meerdere specialisten van ISM zien hoe je dat aanpakt binnen zoekmachine-optimalisatie (SEO), E-mailmarketing, Social media advertising, Online Advertising en natuurlijk Conversie-optimalisatie.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Driving Conversions and Revenue With A/B TestingBlue Acorn
In our latest webinar we join forces with Magento and Signature Hardware to discuss how to drive revenue with A/B testing. Learn more at www.blueacorn.com
Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects.
The presentation slides cover key site areas such as homepages, landing pages and enquiry pages.
The twitter hashtag is #UX101
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
How to Break Into Product Management by Uber Product ManagerProduct School
Darrell focused on how he broke into product. He walked through his career and some of the lessons that he learned on the road to becoming a Product Manager at Uber.
If you would like to get more leads for your business,
this mini course is for you.
Greetings business owners and freelancers,
welcome to another digital marketing course.
I'm your instructor, Jay.
My goal is to help business owners increase profits without tech overwhelm.
This course was created while I was helping a
local computer repair shop generate more leads and grow their business.
They were running Facebook Ads all this time,
but they are getting less and less results as time goes by.
Why didn’t they try something different?
In fact, Yes, they did.
They started posting a lot of different ads, all over the internet.
Forums, Social Media, E-commerce Portals, Classified Ads.
Yes, they do get some response,
But they do not see how they can get their desired outcome,
Which is a clear path, a proven method to generate leads.
Does that sound familiar?
If you are in a similar situation, this course is for you.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Hi everyone. Great to see you all and totally maxed out on all the conversion advice. Thank you and in return, here are the slides with extra resources added.
VWO Webinar: Cutting Guesswork About Visitor Behavior with Data Driven Conver...VWO
To build an optimized website funnel, you need to capture the pulse of your users. What is that they’re looking for? What’s stopping them from taking the desired action? What could you do better to improve their experience on your website?
We answer all such questions, and more in this webinar on how to successfully conduct Visitor Research. Both these brands (BrainShark & Quandoo) have been leveraging data to build strong hypotheses for their optimization program.
How To Build a Winning Conversion Optimization StrategyVWO
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether you’re running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement first
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
Appiterate held a workshop at SAIF Ignition (held at Bangalore on 20th Sep 2013) on A/B testing for mobile apps. It had a look at pre-existing practices in web A/B testing and also extensively covered mobile A/B testing.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Similar to Mobile conversion optimization - Lightspeed Connect Event 2017 (20)
(Internationale) marketplaces krijgen in Nederland steeds meer macht. Als retailer kun je dus eigenlijk niet meer om de dominantie van marketplaces heen. In deze video bespreekt ISM’er Lara 5 topics zodat jij precies weet waar je op moet letten tijdens het verkopen op marketplaces.
Aan de hand van praktische toepassingen laat ISM’er Feiko Bierman zien hoe je, als management van een B2C of B2B webshop, Data Science gebruikt om jouw e-commerce succes te maximaliseren.
10. Jurjen Jongejan
Sr. Conversion optimization consultant | Online Marketing Director
✓ More than 13 years of experience as a conversion expert at
✓ Business administration at
✓ Blogger on
✓ Author from best seller
j.jongejan@ism.nl
Linkedin.com/in/jurjenjongejan
@jurjenjongejan
14. Insights
Prioritizing
Test backlog
HighLow
Develop hypothesis
Create test plan
Build test versions
A/B-test live
Analyze
Share learnings
Repeat test
Inform
team
Report
# visitors and conversion
per version
Segment analysis
Significance level
Impact on KPI
Apply changes?No YesReject and go to
the next test
Create a ticket
Development
High
LIVE
Change backlog
A
B
C
o Web analytics data
o External expert analysis
o Session recording analysis
o On-site customer feedback
o Usability testing
o Behavioural testing
o Customer interviews
o Etc.
Sources for conversion
improvements
51. Respondents execute a specific
scenario with various tasks on the
mobile webshop of Hunkemöller.
One of the tasks was: “Buy a blue
sports bra in your size and let them
deliver it at your work.”
52.
53.
54. Het is opzich wel jammer dat je eigenlijk
alleen kunt filteren op prijs.
Net vond ik dat wel relaxed.
Maar je kan niet kiezen op kleur, model
of stof.
55.
56.
57.
58. Insights
Prioritizing
Test backlog
HighLow
Develop hypothesis
Create test plan
Build test versions
A/B-test live
Analyze
Share learnings
Repeat test
Inform
team
Report
# visitors and conversion
per version
Segment analysis
Significance level
Impact on KPI
Apply changes?No YesReject and go to
the next test
Create a ticket
Development
High
LIVE
Change backlog
A
B
C
o Web analytics data
o External expert analysis
o Session recording analysis
o On-site customer feedback
o Usability testing
o Behavioural testing
o Customer interviews
o Etc.
Sources for conversion
improvements
64. Insights
Prioritizing
Test backlog
HighLow
Develop hypothesis
Create test plan
Build test versions
A/B-test live
Analyze
Share learnings
Repeat test
Inform
team
Report
# visitors and conversion
per version
Segment analysis
Significance level
Impact on KPI
Apply changes?No YesReject and go to
the next test
Create a ticket
Development
High
LIVE
Change backlog
A
B
C
o Web analytics data
o External expert analysis
o Session recording analysis
o On-site customer feedback
o Usability testing
o Behavioural testing
o Customer interviews
o Etc.
Sources for conversion
improvements
71. Insights
Prioritizing
Test backlog
HighLow
Develop hypothesis
Create test plan
Build test versions
A/B-test live
Analyze
Share learnings
Repeat test
Inform
team
Report
# visitors and conversion
per version
Segment analysis
Significance level
Impact on KPI
Apply changes?No YesReject and go to
the next test
Create a ticket
Development
High
LIVE
Change backlog
A
B
C
o Web analytics data
o External expert analysis
o Session recording analysis
o On-site customer feedback
o Usability testing
o Behavioural testing
o Customer interviews
o Etc.
Sources for conversion
improvements
74. Mobile websites
Apps
- Few users
+ High engagement
+ Many users
- Low engagement
Progressive
Web
Apps
+ Many users
+ High engagement
Increasingengagementofusers
75. LOAD APP STORE INSTALL ACCEPT PERMISSIONS USE APPDOWNLOAD & WAITFIND IN APP STORE
Native app – user journey
CLICK ON URL USE APP
Progressive web app – user journey
79. ... pay in one tap add to home screen open as native app browse on full screen
80. Key takeaways
1. Mobile gap: Get the basics right on mobile!
2. Your hypothesis should always be coverd by data. The more
data sources, the stronger your hypothesis!
3. Also prioritize based on data; this way you create the highest
impact with the lowest effort.
4. Develop a vision on progressive web apps!
81. Jurjen Jongejan
Sr. Conversion optimization consultant | Online Marketing Director | Author
j.jongejan@ism.nl
Linkedin.com/in/jurjenjongejan
Thank you for your attention!
@jurjenjongejan