New research identified 3 high-performing webpage templates that consistently improve conversion rates: 1. The main offer page template emphasizes the value proposition through a clear headline, sub-headline, and image while providing minimal distractions to move visitors quickly to the call-to-action. 2. The transaction page template focuses on collecting required information through minimum necessary form fields, field grouping, and additional copy to justify each field and maintain momentum. 3. The directory page template uses a headline, sub-headline and image to communicate the value of exploring the site further, and segments content to attract specific prospect groups while appearing balanced overall. Testing of these templates found conversion rate increases of 87-324%.