Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects. The presentation slides cover key site areas such as homepages, landing pages and enquiry pages. The twitter hashtag is #UX101

1. Usability and User Experience 101 by Paul Rouke Head of Usability at PRWD 20 th February 2010 @ MMU Twitter Hashtag #UX101

4. PRWD Clients Include PRWD clients include…

8. Characteristics of bad/poor websites Tweet #UX101 bad .......................

9. Benefits of improving website usability Tweet #UX101 benefit .......................

11. 21st October 2010 Paul Rouke - Head of Usability at PRWD | Clear primary navigation Prominant link to primary tool High visibility of useful information Clearly defined structure for key services Prominent calls to action

14. Clear primary navigation Clear proposition Prominent call to action Credibility enhancement Visual stimulus

15. | Clear primary navigation Clear proposition Prominent call to action Credibility enhancement Visual stimulus

16. Clear primary navigation Clear proposition Prominent call to action Credibility enhancement Visual stimulus

17. TIP – don’t hide your USP’s For micro businesses and SME’s, quickly establishing your USP’s & credibility is vital to compete with well known competitors

18. Case study – don’t hide your USP’s

19. Case study – don’t hide your USP’s

20. Case study – don’t hide your USP’s

23. Landing pages – bespoke

25. Landing pages – bespoke Who What Why Lets do it

27. Landing pages – existing internal pages

33. Form Primary and Secondary Actions Focussing the visitor on what you want Use button size, style and colour to focus the user and increase conversions

36. Online enquiry forms Key ‘Principles’ we are taught Keep them simple Only ask for the minimum info required People are busy, they don’t have time for big forms

37. Which form will visitors most use?

38. Which form do visitors most use? 14% 86%

39. How well do these enquiries convert into sales?

40. How well do these enquiries convert into sales? 17%

41. How well do these enquiries convert into sales? 17% 55%

44. TIP - Tailor your enquiry forms Make it easier for visitors to specify what they are interested in by providing options on your enquiry forms

45. Which test won? Original version

46. Which test won? Test version A

47. Which test won? Original v Test version A - RESULTS + 9%

49. Which test won? Test version A

50. Which test won? Test version B

52. Which test won? Test version A v Test version B - RESULTS + 66%

55. We all know how important it is to be considerate of what people want… especially when buying presents… …look what can happen when we’re not!

61. What is guerilla user testing? FREE Simple Enlightening Delivers actionable results

64. What is remote user testing? Cheap Simple Enlightening Delivers actionable results

65. Try it for FREE with a PRWD partner: Visit http://whatusersdo.com Use promo code UX101 1st 50 get one FREE test

66. What is moderated user testing? In-depth Comprehensive Important for larger brands Delivers actionable results

67. Moderated Testing in Manchester with MMU > MMU are a PRWD partner > Fully featured testing lab > Suitable for websites, games and mobile

74. Connect with me http://uk.linkedin.com/in/paulrouke Office: 0161 228 0585 Mobile: 07739 745 126 Email: paulrouke @ prwd.co.uk Web: http://www.prwd.co.uk PRWD 22 Lever Street Manchester M1 1EA http://twitter.com/paulrouke

75. Why we leave websites Customer Acquisition First Impression Search for info or service Act upon info or service Slow page load Poor look and feel Confusing jargon, topic organisation Inflexible search Poor search results Privacy & security concerns Unreadable content Clumsy site navigation % of site visitors 100% 0% Forms errors

76. Thankyou for coming along to “Usability & User Experience 101” by Paul Rouke Slides, resources & best practice available here: http://blog.prwd.co.uk/usability/UX101