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CeBIT Lab Talk, 8 March 2013

The document discusses mobile payments and provides insights. It notes that current mobile payment solutions do not significantly improve on traditional payment methods in terms of security, availability, risk, and cost. However, mobile payments can enhance the experience and processes around payment by offering services to underbanked merchants, improving sales processes, adding additional services like loyalty programs, and reducing costs. Integrating payments requires coordinating many parties, certifications, and addressing local differences between countries. The goal of payworks is to provide an easy-to-integrate payment platform that allows clients to process card payments on a single independent platform under their own brand.

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Mobile Payment Beyond the Hype Insights into the mobile space Slide 1
Mobile payments can significantly enhance the experience and processes centered around payment Executive summary Current mobile payment solutions don’t offer a significant value add over traditional methods vs. when it comes to payment functionality Buy 10, Get 1 Free Mobile payments can significantly enhance the experience and processes centered around payment Payment integration involves many parties, certifications and local knowledge Slide 2
Mobile payment is predicted to be a big thing Mobile payment in numbers This year, more people will use mobile phones than desktop computers to go online By 2016, mobile commerce is expected to grow to 5 times its current size 448 In 2016, there will be 448 million mobile payment users, in a market worth $617 billion Sources // Google, Gartner, Moovweb Slide 3
But everyone has their own definition of mobile payment Some mobile payment variations Mobile as the Mobile at the Point of Sale Point of Sale Mobile Shopping § PIN § S M S M S S // Shopper M // Merchant Slide 4
Mobile payment has payment at its core and needs to fulfill four major criteria Our understanding of mobile payment Mobile payment is payment enhanced with mobile technology A B ! $ Secure transfer of funds Availability Risk mitigation Cost Efficiency Slide 5
Mobile payment solutions don’t offer a significant value add over traditional methods when it comes to payments Current situation in payment  Debit and credit cards are still the predominant means to pay  Mobile doesn’t fundamentally change the way authentication and authorization are done Payment problem is essentially solved in developed markets and current mobile payment solutions don’t offer significant improvement in security, risk, availability and cost Slide 6
Mobile payments can significantly enhance the experience and processes centered around payment Advantages mobile payment technology can offer Service under-banked merchants Improve the sales process  Provide access to cashless  New workflows possible payments for small merchants  Very specific solutions tailored  Seen in the US, spreading to the merchant world-wide Add additional services Reduce costs  Merchants can increase  Cheaper hardware if mobile customer retention device is already present  Loyalty, couponing, targeted  Cut out middle-men (P2P) advertisement  Reduce risk through better authentication and authorization Slide 7
Mobile payments can significantly enhance the experience and processes centered around payment Two examples of the value that mobile payment can bring Buy 10, Get 1 Free Pre-ordering of food Loyalty programs For all of this you need payment but this is not the most important part Slide 8
Our goal at payworks is to provide a way payment as a component that can easily be integrated into mobile solutions payworks positioning We set ourselves the goal to make it possible for Easy anyone to integrate payment We provide a platform that lets our clients process both card present and card not present transactions Platform on one independent platform We make mobile payment stars. Our clients run our platform and their mobile payment applications on their own – under their own brand. Slide 9
Learning: Payment requires a lot of parties to work together Parties and hardware involved in a simple transaction flow for a credit card transaction Shopper Merchant Processing Acquirer PIN Platform § Hardware integration effort Card Scheme Payment integration effort Handling multiple parties Issuer Slide 10
Learning: Payment integration requires many certifications Required certifications for a simple transaction flow Shopper EMV Merchant Processing Acquirer PCI PCI PIN Platform PTS POI P2PE § PCI DSS ADVT Card Scheme mTIP Multiple certifications required Issuer Own certifications Slide 11
Learning: Payment is very local Issues we had to solve Different countries – different rules Different countries – different banks Different countries – different payment methods Slide 12
Visit us! Hall 9, Stand A50 The world of mobile payment on one single platform Slide 13