2. Mission
Establish a Mobile Marketplace that:
• Connects merchants and customers; and
• Provides for innovative products and services
around a mobile wallet.
3. Mobile Marketplace - More Than
Just A Digital Wallet
• “No-Limits” money transfers
• Subscribers/others
• Domestic/International
• Mobile operator and credit-card provider independent
• Mobile Mall –innovative products & services “On The Go”
• Purchases @ POS - NFC Ready
4. Cellarix Account
Cash Bank
withdrawal account
Condominium Presents / Service P2p
Purchases Kids
management donations providers transfers
5. Mobile Mall
Nokia Arena
Operative Operative Operative In Progress Operative
7/2012 Operative Signed Operative
Signed Operative 6/2012
Signed
6. Mobile Marketplace – Case Study
Eat @ Your Seat - The Nokia Sports Arena
• Convenience to subscribers
• Increased business to merchant
• Fast integration to merchant’s back-office
7. Mobile Marketplace – Value Add Services
• New business/clientele for merchants
• Targeted advertising incl. in-building location based ads.
• Real time campaign monitoring
• Coupons distribution and management
8. Current Status (Israel)
• Operating platform & mobile app.
• Marketing campaign launch – 2Q 2012
• 12 merchants and 1,000 subscribers on the platforms
• Approx. 10% monthly growth rate
• Strategic partnerships with large e-commerce merchants
(Shopping Channel) and large media providers
9. Business Model
• Fees for value-add services
• Transaction fee
• Periodic fees
• White Label
10. Go-to-Market
• Money transfers – viral effect
• Adding “anchor merchants” to the Mobile Mall
• Partnerships
• Customers clubs
• E-commerce merchants
• Large media providers
• POS
11. Competition & Competitive Advantage
Google/PayPal/Verizon/Visa/
MC / Amex
Purpose: replace CC as means of Mobile Marketplace
payment
Technology: NFC based – long Not depends on NFC. NFC can be
adaptation adopted when widely acceptable
Target Subscribers: Banked Valuable benefits for unbanked
community community
Territory : US & Western Europe Eastern Europe and Asia
12. Team
• Shlomo Zytman, Founder & CEO – 15 years experience
in mobile payments. Previously Founder & CEO of
MobydoM (PaNGo) and Telme.
• Yaakov Dior, Chairman – 25 years experience in the Israeli
credit card market. Previously CEO of Visa-Alpha, CEO of
Visa-Cal and VP Marketing of Bank Leumi Le-Israel.
• Gary Hochwald, Co-Founder – over 15years experience as
senior executive of start-up companies. Previously co-
founder of Xosoft (acquired by CA), COO of Octalica
(acquired by Broadcom) and CFO of Identify Software
(acquired by BMC).
