Carlos J. Bohórquez has extensive experience in marketing, promotions, graphic design, management, and sales. He has worked with many large companies and has a proven track record of increasing market share through strategic campaigns. Bohórquez is proficient in various computer programs, languages, and has an entrepreneurial spirit with strong analytical and problem-solving skills.

1. cbohorquez@yahoo.com
954-552-0820
Carlos J. Bohórquez
Marketing & Research, Promotions & Graphic Design, Management & Sales
Enthusiastic, innovative, and dependable. Eagerly accepts ownership to get the job done. Comfortable handling
numerous tasks simultaneously in high-pressure demanding environments. Experienced in the USA National
market (agency and client), as well as in Latin America. Exceptional analytical and decision-making abilities with
outstanding interpersonal skills. Entrepreneurial spirit with commitment to operational excellence. Creative
writing and execution of marketing plans resulted in superior revenue results i.e.: an increment from 0% to 3%
market share for Coors Beer in the NYC area while being boycotted by the labor union; followed by a 7% on the
second year and finally 12% on the third year of the sales blitz/merchandising campaign. Keenly aware of
budget constraints, return on investment, and end-results. Skills: English and Spanish. Word, Excel,
PowerPoint, Outlook, PageMaker, QuarkXPress, QuickBooks, Access, Act, and FileMaker Pro.
STRATEGIC PLANNING FORECASTING AND BUDGETING EVENT PLANNING
TEAM DEVELOPMENT COMPETITIVE PRICING ANALYSIS ONLINE PROMOTIONS
PROJECT MANAGEMENT PERFORMANCE MEASUREMENT SPREADSHEETS
DATABASE DESIGN NEW BUSINESS DEVELOPMENT INTERNATIONAL MARKETING
Marketing & Research
• Hispanic market research: competitive, revenue, P&L analysis, and demand forecast.
• Introduced new channels of distribution for brand expansion. Prepared strategic plans for product
development, market penetration, brand positioning, and awareness.
• Wrote new business presentations and proposals. Worked with database layout, design, and management.
Designed and managed databases to collect information of potential customers.
• Compiled and tabulated research data gathered through focus groups, sales reports, demographics, and
field visits. Analyzed information, designed excel charts and developed reports and proposals.
• Organized eMail campaigns from strategy and target definition through production and maintenance.
Promotions & Graphic Design
• Oversaw creative development and graphic design in-house and with a design studio. Developed programs for
coupons, sweepstakes, games, and contests. Designed the layout and edited the copy of newsletters, trade
paper, capabilities brochures, presentations, and other marketing materials.
• Analyzed trends and created trade and consumer promotions. Organized logistics for festivals, seminars,
press events, and other special events in Miami, New York, New Jersey, Chicago, and San Antonio for: Crisco
Oil, Jiff Peanut Butter, Pantene Shampoo, Downy, Jell-O, Kool-Aid, VeryFine Juices, Coors Beer, Newport
Cigarettes, Slim-Fast, and Breyer’s Ice Cream.
Management & Sales
• Sold and designed displays and graphics. Organized Open Houses in Miami, São Paolo, Panamá, Caracas,
Quito and San Juan developing markets in the Caribbean, South and Central America.
• Assisted the CEO with the Business Plan layout, financial projection/analysis, and market related sections,
financial forecasting, risks, and contingencies.
• Managed with AOL and YAHOO the placement of banners, buttons, and counters.
• Arby’s, Re/Max, Perini Latin America, Motorola, Diamond.com, Picker/Marconi, Image Bank/Kodak.
• Coordinated distribution of maps and collateral material to Port Lecturers onboard cruise ships.
• Updated shopping (revenue) maps for cruise ship industry guests of Carnival, Costa, Norwegian, Holland
America, P&O, Regent, Oceania, MSC, Crystal, Cunard, Seabourn, Seadream, and Windstar for their
Caribbean, Alaska, Mexico, South America, Canadian, and European ports.
Work History
• Bohorquez & Associates (Consultant). Hollywood, FL 2009-2015
• The PPI Group (Graphic Designer). Fort Lauderdale, FL 2004-2009
• Project Consultant (Contractor). Hollywood, FL 1997-2004
• Skyline Displays and Graphics (Trade Show Consultant). Hallandale, FL 1992-1997
• FoVa/Grey Advertising (Marketing Coordinator). New York City, NY 1985-1990

2. Education
University of Miami, Coral Gables, FL. B.B.A., International Finance and Marketing.