Mark Williams has over 20 years of experience in multi-channel sales and business development, currently serving as a National Account Manager for Hoffco Brands where he is responsible for growing sales in the convenience store channel. Previously he was the U.S. Sales Manager for NJOY, one of the first e-cigarette companies, where he helped grow sales to $11M. He also has experience in credit management and sales for DeanFoods.

1. Mark Williams
National Account Manager-Business Development
13786 N.103rd Way
Scottsdale, AZ 85260
Phone: 480-332-5341
Msw1225@yahoo.com
Experienced multi-channel sales professional with 7+ year record of achieving sales growth. Providing
strong sales leadership in highly competitive markets with success in building new business and
establishing and maintaining strong customer relationships. Consistently hit the ground running in new
roles, producing results within a short period of time.
Core Competencies:
 Establish and maintain strong customer relationships.
 Experience in B2B sales with multiple lines through different buyers.
 New product launch
 Critical liaison between sales management, marketing, product planning, and supply chain.
 Distribution, National and Regional Account Management.
 Designing and implementing sales/marketing programs for national and regional distributors and
dealers.
PROFESSIONAL EXPERIENCE
Hoffco Brands, Inc, Denver, Co 1/10 - Present
Hoffco Brands manufactures and distributes cellular accessories, tablet chargers, cables,
bluetooth speakers, flashlights, ear buds, headphones, and backup batteries among various general
merchandise items in the AMP, Celltronix, and Finite brands. Also owns the Nicotek (Metro) brand of
e-cigarettes and vaporizers. Products are sold in basically all channels including convenience stores,
travel plazas, big box stores, grocery stores, and casinos around North America. They are distributed
through major distributors like Core Mark, McLane, C & S, HT Hackney, etc as well as smaller
regional distributors and directly to retail chains.
National Business Development and Account Director
 Responsible for growing sales through convenience store channel using Core Mark International
in US and Canada. Interact with Presidents, General Sales Managers, and Buyers of each
division. Manage and attend their trade shows, sales meetings, and vendor summits to grow the
business. Establish plans for displays and procedures.
 Increase Core Mark sales 25%+ each year with new products, plans, and displays.
 Assisted in placing new items with Kroger and Albertsons.

2.  Organize and plan major trade shows including CES and NACS.
 Responsible for Sales directly to the MGM group of casinos (MGM, Mirage, Mandalay Bay,
Bellagio, New York New York, etc.)
 Placed new items in DNC.
 Strategic visionary with a clear focus on corporate goals, with a sense of urgency.
 Proven ability to plan/execute multi-faceted global business development campaigns designed to
improve market share.
NJOY, Scottsdale, Arizona 2006 – 2010
U.S. Sales Manager
NJOY was the first to introduce e-cigarettes in the US and I was the fourth employee. I directed all U.S.
sales and marketing strategies for this start-up company to reach $11M in sales in 2010, selling into over
40 countries. Today the company sells into 80,000 retails stores.
Sales Development
 Attended sales meetings of retail chains to introduce our products and secure counter placement.
 Developed new innovative counter displays for NJOY products.
 Worked with major US distributors on plans for NJOY products.
 Tailored company’s services to fit needs of each retailer, based on business plans and sales
objectives.
 Enable retailers to procure a variety of company’s products and services in a seamless manner – free from
typical distribution channel constraints.
 Grew sales each year in convenience store, travel plaza, and grocery channels.
 Organized and attended trade shows in the US to establish new business.
DeanFoods, Sharpsville, PA 1996-2006
Regional Credit Manager
 Managed credit and collections functions for three business divisions with annual sales in excess
of $250 million including all billing and payments.
 Managed a 35 person regional office facility including personal, office equipment, security,
telephone, computer hardware and software, cell phones, maintenance, record retention, storage,
and staff evaluations.
 Effectively worked with executive management, as well as other department manager’s o0n all
issues to promote profitability.
 Maintained a network of industry contacts and built on customer relationships including on-site
visits to customer locations.
 Interact with key account customers to resolve large and complex issues.
 Prepared reports on A/R, A/R securitization, bad debt, and wire transfers for executive level
review.

3.  Responsible for all bank transactions including new accounts, funding, and electronic transfers.
 Work closely with state auditors on compliance issues on dairy billing and producer payments.
Education
Youngstown State University, Ohio, Bachelor of Science in Business Administration.
Cleveland State University, attended a variety of Graduate level classes.
References Available upon request