The document is a resume for Laura St. George outlining her 18 years of experience in sales and marketing management. She has consistently delivered strategic vision and leadership to increase revenue and profits. Her most recent role is Sales and Marketing Management for North America at Gared Sports, where her responsibilities include account management, sales analysis, employee management, and marketing planning.

1. LAURA ST. GEORGE
lsg.career@gmail.com • 312.600.8776
Accomplished leader with 18 years of progressive experience in multi-functional sales and marketing roles who
consistently demonstrates the strategic vision necessary to lead successful, sales-oriented organizations. Proven expertise
in profit center management by increasing top-line revenue while enhancing efficiencies and reducing costs. Strong
strategic marketing and sales skills.
CORE CHARACTERISTICS
• STRATEGIST • IMPROVISER • SELF-STARTER
• LEADER • NEGOTIATOR • INNOVATOR
• INFLUENCER • MOTIVATOR • COLLABORATOR
PROFESSIONAL EXPERIENCE
GARED SPORTS, LLC - Noblesville, IN September 2002 - Present
Sports and Recreation Manufacturing
Privately-held industry leader in sporting goods respected for innovative product design, precision engineering and
premium manufacturing.
SALES AND MARKETING MANAGEMENT FOR NORTH AMERICA, May 2007 to Present
PRIMARY RESPONSIBILITIES: Account Management, Sales Analysis, Maximization of SalesTeam Performance, Project
Quoting & Bid Fulfillment, Employee Management, Creative Collateral Development, Interactive Media Management.
SUMMARY: Sales Planning, 13 Distribution Channels, Budget Development, Inventory Forecasting, New Product
Development and Market Roll-out Planning, Brand Identity Management, Best Practice Procedure Development,
Employee Hiring and Training, Marketing Planning,Trade Show Coordination,Travel (50%).
KEY ACHIEVEMENTS:
• Increased organic company sales growth and profits in challenging economic times
• Increased company profit margin through cost management
• Lead sales force through creation and execution of sales, budget and product roll-out plans
• Responsible for successful brand identification and marketing campaign creation and implementation
• Responsible for targeted social marketing campaign creation and implementation
• Procurement of competitor intelligence leading to increased market share
• Responsible for overhaul of strategic product pricing matrix
• Reduced customer service errors through development of best practice procedures and training
• Reduced customer service errors through development of best practice procedures and training
• Inducted into the 2013 Class of Top 40 Under 40 Executive in Sporting Industry by Sporting Goods Business (SGB)
• Lobbyist on Capitol Hill about childhood obesity on behalf of Sporting & Fitness Industry (SFIA)
• Keynote speaker at higher education establishments on behalf of National Sporting Goods Association (NSGA)
NATIONAL SALES AND MARKETING MANAGEMENT, September 2002 to May 2007
SUMMARY: Account Management, Sales Planning, Brand Identity Management, Best Practice Procedure Development,
Marketing Collateral Development,Trade Show Coordination,Training Facilitation.
KEY ACHIEVEMENTS:
• Optimization of print catalog product placement leading to double digit growth
• Created and implemented online sales focused channel of distribution plan
• Restored previously strained customer relationships through process marketing plan development

2. WEISE, INC. - St. Louis, MO April 2001 - August 2002
Equipment Dealer and Services
MARKETING SPECIALIST
SUMMARY: Development and Implementation of Marketing Plan, Strategy and Budget,Trade Show Development, Media
Buying and Planning, Promotional Item Coordination, Marketing Collateral Development and Design, Internet Research,
Yellow Page Advertisement Coordination
PECKHAM GUYTON ALBERS andVIETS, INC. (PGAV) - St. Louis, MO April 1999 - December 2000
Architecture, Design and Planning Firm
BUSINESS DEVELOPMENT MANAGEMENT
SUMMARY: Development of Product Portfolios and RFP Proposals, Development and Implementation of Marketing
Strategy, Creation of Firm Database, Quality Control of Marketing Collateral and Products, Production of Desktop
Publishing Standards,Web Master, Brand Manager, Implementation of Public Relations Program
HELLMUTH, OBATA + KASSABAUM, INC. (HOK) - St. Louis, MO August 1997 - April 1999
Architecture, Design and Planning Firm
CORPORATE MARKETING ASSISTANT AND SYSTEMSTRAINER
SUMMARY: Development of Product Portfolios and Proposals, Creation and Implementation of Marketing Information
System’s Help Desk, Facilitation of Marketing Database Training Sessions, Development and Maintenance of Firm’s
Database and User Manual, Contribution As Author of Monthly Articles In Corporate Communications Newsletter,
Implementation of Process Marketing For Firm, Developed Firm’s Corporate Power Point Presentations, Implementation
of Desktop Publishing Guidelines
CRITICAL SKILLS
Intermediate (I),Advanced (A), Expert (E)
• ADOBE ACROBAT (E) • MICROSOFT ACCESS (I) • CREATIVE DEVELOPMENT (A)
• ADOBE ILLUSTRATOR (A) • MICROSOFT EXCEL (A) • CRITICAL THINKING (A)
• ADOBE INDESIGN (E) • MICROSOFT EXPLORER (E) • EVENT PLANNING (E)
• ADOBE PHOTOSHOP (A) • MICROSOFT POWER POINT (E) • PUBLIC SPEAKING (A)
• ADOBE PAGEMAKER (E) • MICROSOFT OUTLOOK (E) • SALES NEGOTIATIONS (A)
• MICROSOFT FRONTPAGE (A) • MICROSOFT WORD (E) • TIME MANAGEMENT (E)
• QUARK (I) • FILEMAKER PRO (A) • TRADE SHOW PLANNING (E)
Creative development portfolio available upon request.
EDUCATION
Bachelor of Science, Marketing - 1997
Southern Illinois University - Carbondale, IL
PROFESSIONAL AND PERSONAL REFERENCES AVAILABLE UPON REQUEST