This experienced marketing executive has over 20 years of experience in marketing, branding, account planning, and market research. They have worked in consulting, advertising agencies, and for companies like Disney. Their areas of expertise include account planning, new business development, marketing communications, branding, advertising, market research, and strategic planning. They have developed brand strategies and marketing plans for many organizations across various industries.

1. Experienced Marketing and Account Planning Executive<br />20+ years of solid experience in marketing and communication, branding and marketing implementation. Organized and versatile – able to maintain grace under pressure. Seeking to work with organizations that aim to make a difference.<br />Highly motivated and inventive research manager and strategic planner, driven by curiosity, who understands the role that customer insights play in the marketing and communication process. A strong contributor to a company’s management and business goals.<br />Areas of Expertise<br />Account PlanningNew Business DevelopmentMarketing CommunicationsBranding & PositioningAdvertising & Collateral Development Market Research & Performance AnalyticsProspect & Current Customer ProfilingTarget Audience InsightsWeb MarketingBrainstorming & Idea GenerationDirect Marketing & Email Programs Strategic Planning<br />Professional Experience<br />Consulting, Customer Insights, Boston, 2002 to Present<br />Researched, developed and implemented brand strategies and positionings. Tools include primary and secondary research, brainstorming and focus group sessions, web, advertising and competitive analysis, reports and presentations to the Board.<br />Design and implement marketing communication plans to fill prospect pipelines, including web content and navigation, email campaigns, direct marketing campaigns, newsletters, media and PR plans.<br />Clients include Fruit2O, Air Jamaica, National Leisure Group, Bangor Savings Bank, zipcar, Suffolk University, Massachusetts Horticultural Society and Coloriffics.<br />Account Planner, Holland Mark Advertising, Boston, 2000 to 2002<br />Developed brand positionings that profiled the competition and the client brand, identified and profiled key internal and external customers, and analyzed the client business environment in context of key trends. <br />Designed and conducted customer research, both qualitative and quantitative, to gain a more immediate and relevant understanding of the customer and their needs.<br />New business development and team leader on new business presentations. Clients included Yankee Candle, Dreyfus and Genzyme.<br />Director of account planning, tfa/Leo Burnett, Boston, 1999 to 2000<br />Worked collaboratively with a multidisciplinary team to develop creative briefs and marketing communications plans. Actively participated in creative concept development and final messaging for television, radio, print and web campaigns. Utilized a blend of analytical and intuitive skills in assessing primary and secondary research.<br />Presented strategies, positionings and creative to clients and other agency staff. <br />Director of Account Planning, DMB&B, Detroit, 1995 to 1998<br />Revitalized and reintroduced the Cadillac brand to a new, younger American luxury customer. Projects included conducting research, meeting with customers, strategizing and collaborating on brand massages, media and marketing plans. <br />Researched usage and attitudes towards branding and product messaging on the GM, Pontiac and GM Goodwrench web sites.<br />Worked with engineering and product management teams to articulate and leverage product benefits of the Cadillac and Pontiac vehicles.<br />Director Planning & Research, Walt Disney Entertainment, Los Angeles, 1992 to1994<br />Worked with brand management teams to develop product strategies. Analyzed and presented consumer demand and market data to illustrate product appetite.<br />Stayed on top of consumer, brand and category trends by conducting ongoing research dialog with families to explore their needs and interests.<br />Marketing and Research, Various<br />Positions prior to 1992 included Levis Strauss International, JD Power & Associates, Lieberman Research and Entertainment Response Analysts.<br />Affiliations<br />Marketing Committee, American Marketing Association, Boston, MA, 2010 - current<br />Board of Directors, Exit Planning Exchange, Boston, MA, 2010 - current<br />Board of Trustees, Santa Catalina School, Monterey, CA, 2001 – current<br />Head of Marketing Committee assisting in competitive brand repositioning & messaging.<br />826 Boston Volunteer, Boston, MA, 2009 - current<br />Education<br />University of Wisconsin, madison, wi, BA, Behavioral Political Science<br />Ongoing industry training includes AMA conferences and courses, MRA conferences, AAAA Account Planning conferences, Red Spider and Headmint Account Planning training, AMCF training and member of Strategic Coach.<br />