Christopher K. Lott has over 20 years of experience in marketing, business development, and strategic planning. He has held director-level positions at several large companies, including Green Dot, KPMG, and PricewaterhouseCoopers. Lott has a track record of developing and implementing strategic plans that increase sales and acquire new clients. He also has expertise in marketing analytics, budgeting, and client relations.

1. Christopher K. Lott
7939 Buona Sera Cell: (949)632-2906
Springdale, AR 72762
E-mail: Christopher.k.lott@gmail.com
home office: (479) 419-9381
Marketing and Business Development Director
 Strategic Planning  Executive Presentations  Strategic Marketing
 Interpersonal communications  Customer Relations  Mentoring
 Budgeting and Forecasting  RetailLink  CRM Management
 Retail  Marketing Analytics  Credit and Gift Cards
 Consumer and Packaged Goods  Sales Operations  Negotiation and Pricing
Resourceful and experienced professional with executive-level experience in the areas of business
development; sales and marketing; communicating with multiple levels of management; client boards;
and strategic alliances. Over 20 years of diverse business experience, working with a broad range of public
and private companies in terms of size, industry and geographic scope. Excellent communication skills to
interact, negotiate, consult, and build consensus with tact, diplomacy and collaboration. Well rounded
experience from small to large corporations and diverse cultures.
Professional History
Green Dot, Rogers AR November 2014 - November 2015
Director Marketing and Business Development for Walmart
 Developed and implemented new package design strategy and client foot print strategy for the Walmart
Money Card and Walmart Visa Gift Card resulting in a 20 % increase in sales for the Visa gift program
over the previous year.
 Developed Shopper Insights and reviewed key analytics across the category
 Managed Midnight Oil Advertising Agency for the Walmart Visa Gift package creative design.
 Managed the $3.5 million budget and expense allocation for marketing programs.
 Led team of Walmart financial services members, corporate marketers, and category buyers in creating
brand and educational elements for Walmart customers utilizing in store POP displays and signage.
 Developed e-mail playbook for communicating to existing clients to enhance their loyalty and to former
clients to regain their business and maintain their retention.
 Expanded business relationships within Walmart in order to grow access points for POP placement within
Walmart.
KPMG LLP, San Francisco November 2013 - September 2014
Director, Marketing and Business Development
 Created and implemented retail industry client acquisition plan. Developed a pipeline of 125 clients and
new marketing collateral with industry specific data, which resulted in six new clients to the firm.
 Consulted on two engagement teams for retail clients’ strategies to drive new business opportunities.
(Williams Sonoma and Safeway) This resulted in 25 new opportunities identified for pursuit and 5 signed
consulting projects.

2. Christopher Lott
PricewaterhouseCoopers LLP, San Francisco November 2005 - June 2013
Director, Regional Business Development and Marketing Leader
 Created annual west region marketing plan and lead the overall implementation for the plan in each of the
seven markets. This included individual go to market office plans with specific revenue goals and new
client goals for each office. Increased west region clients 30 percent over the tenure and tracked $23million
dollars of new work as a direct result.
 Identified 20 key clients for each of the seven offices and created growth and retention programs annually
for each. This resulted in $17 million of cross department new sales.
 Coached the Walmart team of partners and directors in preparation for all client meetings and new pursuits.
Actively participated in the RFP process for Walmart pursuits. Was credited for increasing the Walmart
client footprint by 30% over 4 years for an average annual increase of $6 million incremental fees
 Identified appropriate segmentation and developed strategies for each of the seven offices to identify non
profitable business and create messaging to allow the firm to exit client successfully
 Track results of business development efforts and initiatives, develop and captures key metrics and return on
investment around client acquisition, cross-selling successes and client satisfaction levels.
 Managed the west region annual marketing budget of $10.6 million
UCSD, San Diego. CA September 2004 - October 2005
Consultant
 Built and managed a key set of corporate relationships within the San Diego business community.
 Developed a strategy to build corporate partnerships with UCSD.
 Built new corporate strategy team which led to eight new key corporate partnerships with the university
including Amylin, USE Credit Union, SEMPRA Energy, Connexant, and SBC Corp.
PRG-Schultz, Inc., San Juan Capistrano, CA March 1993 - September 2004
Vice President of Sales and Business Development
 Developed client relationship and acquisition strategy to achieve profitability objectives resulting in 9
consecutive years of doubling company sales volume
 Created marketing and branding materials including brochures, presentations, and client pitches as well as
web site development and digital marketing strategy.
 Sourced and managed new advertising relationship for the firm with an annual budget of $3. million.
 Developed overall strategy and market development plan for each key client.
 Achieved revenue goals consistently over career tenure.
 Served on the Executive Leadership Team to develop corporate strategy, new product concepts, alliance and
strategic partnership assessment, and provided counsel to executive management.
 Maintained P&L responsibility to ensure achievement of target margins and control of cost of sales.
Director of Business Development
 Responsible for client relations and business development plan for key national accounts: (Walmart, AT&T,
Nestle, Cisco, and Southwestern Bell).
 Designed, developed and implemented strategies and developmental goals and plans for the region.
 Consecutively achieved over 135% of the corporation’s business development goals.
 Designed, influenced, and created five large-scale client events (500 to 3000 clients in attendance)
 Developed and executed major proposals, business development and supplier/vendor agreements.

3. Christopher Lott
Director of Strategic Clients
 Crafted and developed marketing plans and strategies for top 30 clients annually. Tracked revenue increases
averaging 10% or greater for each account.
 Developed and implemented marketing collateral to present to Chairman of the Board accounts and Fortune
1000 companies.
 Responsible for initiating, negotiating, and closing national business development deals, including key
strategic alliances with Deloitte and Touche Consulting LLP, ICRS, and Telcom.
 Implemented new CRM software and created company internal national account training program
 Developed operating budgets, operation plan and accountable for P&L of $10.6 million.
 Led an inside / outside sales force of 35 individuals which successfully achieved 100% of annual goals
 Developed and implemented training materials and presentations for internal and external clients.
 Developed long-term strategies for national accounts for both horizontal and vertical markets.
 Initiated and led the development of new product lines including all phases of product marketing, brand
management and sales channel development
Dun and Bradstreet Corp., Orange, CA September 1990 - December 1993
National Client Manager
 Created, cultivated, and enhanced corporate relationships.
 Grew client base 165 percent over a three-year period.
 Served as co-manager in submission for Malcolm Baldridge Award.
Awarded Presidential Citation for three years of superior performance.
EDUCATION
California State Polytechnic University, Pomona CA
Bachelor of Science Business Administration, Marketing
California State Polytechnic University, Pomona CA
Master of Business Administration, Marketing and Business Development Strategies