Carlos J. Bohórquez has over 30 years of experience in marketing, promotions, graphic design, management, and sales. He has exceptional analytical and decision-making abilities with outstanding interpersonal skills. As a consultant, he helped increase Coors Beer's market share in NYC from 0% to 12% over three years. He is proficient in English, Spanish, and various software programs.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Profile:
Over 20 years of proven track record in CPG. Effective Territory Management. Using strong negotiation strategy and closing skills to increase both share and penetration within an assigned territory. A deep and wide understanding on delivering solutions, B2B sales, new client acquisition.
Career Objective:
Aim to be a benchmark Territory Manager; known for delivering results by delivering solutions and building trusted relationships.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Profile:
Over 20 years of proven track record in CPG. Effective Territory Management. Using strong negotiation strategy and closing skills to increase both share and penetration within an assigned territory. A deep and wide understanding on delivering solutions, B2B sales, new client acquisition.
Career Objective:
Aim to be a benchmark Territory Manager; known for delivering results by delivering solutions and building trusted relationships.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
Resume for Mark Adcock - an experienced Senior Marketing Manager with a broad set of skills spanning deep technical to broad tactical. Specializing in Mobile Devices, Brand Marketing, and Experiential Events. Currently seeking new opportunities in San Francisco.
Accomplished senior executive, experienced in building and scaling early stage businesses and strategic corporate partnerships, while generating large volume revenue streams. Excel in complex, high dollar sponsorship brand partnerships, strategy development, while working closely across department lines internally and with client departments. Dynamic leader and entrepreneur with demonstrated experience as a creative and conceptual thinker that possesses the ability to forge win-win partnerships from pitch to close.
1. cbohorquez@yahoo.com
954-552-0820
Carlos J. Bohórquez
Marketing & Research, Promotions & Graphic Design, Management & Sales
Enthusiastic, innovative, and dependable. Eagerly accepts ownership to get the job done. Comfortable handling
numerous tasks simultaneously in high-pressure demanding environments. Experienced in the USA National market
(agency and client), as well as in Latin America. Exceptional analytical and decision-making abilities with outstanding
interpersonal skills. Entrepreneurial spirit with commitment to operational excellence. Creative writing and execution of
marketing plans resulted in superior revenue results: went from 0% to 3% market share for Coors Beer in the NYC area
while being boycotted by the labor union; followed by a 7% on the second year and finally 12% on the third year of the
sales blitz/merchandising campaign. Keenly aware of budget constraints, ROI, and end-results. Skills: English and
Spanish; Word, Excel, PowerPoint, Outlook, Publisher, PageMaker, QuarkXPress, PhotoShop, QuickBooks, Access,
Act, FileMaker Pro, Web Design and Social Media Marketing.
STRATEGIC PLANNING FORECASTING AND BUDGETING EVENT PLANNING
TEAM DEVELOPMENT COMPETITIVE PRICING ANALYSIS ONLINE PROMOTIONS
PROJECT MANAGEMENT PERFORMANCE MEASUREMENT SPREADSHEETS
DATABASE DESIGN NEW BUSINESS DEVELOPMENT INTERNATIONAL MARKETING
Marketing & Research
Hispanic market research: competitive, revenue, P&L analysis, and demand forecast.
Introduced new channels of distribution for brand expansion. Prepared strategic plans for product development,
market penetration, brand positioning, and awareness.
Wrote new business presentations and proposals. Worked with database layout, design, and management.
Designed and managed databases to collect information of potential customers.
Compiled and tabulated research data gathered through focus groups, sales reports, demographics, and field
visits. Analyzed information, designed excel charts and developed reports and proposals.
Organized eMail campaigns from strategy and target definition through production and maintenance.
Promotions & Graphic Design
Oversaw creative development and graphic design in-house and with a design studio. Developed programs for
coupons, sweepstakes, games, and contests. Designed the layout and content of newsletters, trade paper,
capabilities brochures, presentations, and online marketing materials.
Analyzed trends, created trade and consumer promotions. Logistics for festivals, seminars, press events, and
special events in Miami, NYC, New Jersey, Chicago, and San Antonio for: Coors Beer, Slim-Fast, Breyers Ice
Cream, Jif Peanut Butter, VeryFine Juices, Procter & Gamble, Crisco Oil, Downy, Pantene Shampoo, Kraft Foods,
Jell-O, Kool-Aid, The Pepsi Cola Bottling Company, R.J. Reynolds and Newport Cigarettes.
Management & Sales
Sold and designed displays and graphics, stock photography, B2B products and services. Open Houses in Miami,
São Paolo, Panamá, Caracas, Quito and San Juan. New markets in the Caribbean, South and Central America.
Assisted Managers with their Business Plan layout, financial projection/analysis, and market related sections,
financial forecasting, risks, and contingencies.
Managed Social Media Marketing. Web Page Design. Placement of banners, buttons, and counters.
Arby's Restaurant Group, Re/Max, Perini Latin America, Motorola, Diamond.com, Picker/Marconi MRI Int'l, AeroFlot,
The Image Bank – Eastman Kodak.com.
Coordinated distribution of maps and collateral material to Port Lecturers onboard cruise ships.
Updated shopping (revenue) maps for cruise ship industry guests of Carnival, Costa, Norwegian, Holland America,
P&O, Regent, Oceania, MSC, Crystal, Cunard, Seabourn, SeaDream, and Windstar for their Caribbean, Alaska,
Mexico, South America, Canadian, and European ports for The PPI Group.
Work History
Liberia Social Economic Development (Web Master), Hollywood, FL 2015
Bohorquez & Associates (Consultant). Hollywood, FL 1997-2015
Skyline Displays and Graphics (Trade Show Consultant). Hallandale, FL 1992-1997
FoVa/Grey Advertising (Marketing Director). New York City, NY 1985-1990
Education
McFatter Technical College, Davie, FL. Computer Graphics and Commercial Art 1992
University of Miami, Coral Gables, FL. B.B.A., International Finance and Marketing 1984