Matthew Britt has over 15 years of experience as a creative director and marketing manager for advertising and marketing firms. He holds a Bachelor's degree in Graphic Design and Advertising from the University of North Florida. Britt has led creative teams and managed numerous award-winning design, marketing, and strategic plans for major brands. He is currently a creative consultant for multiple clients and has previously held marketing roles at Acosta Marketing Group and co-founded Renaissance Creative advertising agency.
Key Strategies for Marketing & Developing Business for Your FirmKatie Harris
This presentation was developed for an audience of architects and engineers who are responsible for integration of marketing and business development within their firms.
Key Strategies for Marketing & Developing Business for Your FirmKatie Harris
This presentation was developed for an audience of architects and engineers who are responsible for integration of marketing and business development within their firms.
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Die Wirkung eines grenzenloses Austausches_Vortrag Max Weber StiftungSchifferdecker
Präsentation der Internationalisierungs-Strategie der Max Weber Stiftung im Rahmen des "Arbeitskreis Internationales" des Bundesverbandes Deutscher Stiftungen am 19. Februar 2016 in der Fritz-Thyssen-Stiftung in Köln.
This graphic outlines the inbound marketing methodology. The first step in the process is to attract strangers into visitors using inbound marketing channels. The second step is to convert the visitors into leads using Calls-to-Actions (CTAs) and many other channels. The third step in the inbound marketing process is to close in the lead as a customer using email, social, workflows and CRM platforms. Finally, one of the most critical piece for engaging return customers is to delight the customer through promotion and connection.
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Die Wirkung eines grenzenloses Austausches_Vortrag Max Weber StiftungSchifferdecker
Präsentation der Internationalisierungs-Strategie der Max Weber Stiftung im Rahmen des "Arbeitskreis Internationales" des Bundesverbandes Deutscher Stiftungen am 19. Februar 2016 in der Fritz-Thyssen-Stiftung in Köln.
This graphic outlines the inbound marketing methodology. The first step in the process is to attract strangers into visitors using inbound marketing channels. The second step is to convert the visitors into leads using Calls-to-Actions (CTAs) and many other channels. The third step in the inbound marketing process is to close in the lead as a customer using email, social, workflows and CRM platforms. Finally, one of the most critical piece for engaging return customers is to delight the customer through promotion and connection.
İçerdiği Faaliyet Gruplarına Göre Türkiye’deki Yaratıcı Endüstri Üzerine Bir ...Atilla YARDIMCI
Bu çalışmada, DCMS tarafından yapılan sınıflama kullanılarak, Türkiye’deki yaratıcı endüstrinin içerdiği faaliyet gruplarına göre yapısı ve 2009 ile 2013 yılları arasındaki gelişimi incelenmiştir. Yedi faaliyet grubu, Nace Rev 2.0 ekonomik faaliyet kodlaması kullanılarak oluşturulmuştur. Çalışmada öncelikle, yaratıcı endüstriyi oluşturan faaliyet grupları, belirlenen göstergeler açısından, Türkiye değerleri
ile karşılaştırılmıştır. Daha sonra aynı göstergelerin faaliyet grubu ayrıntısında genel, girişim ve çalışan başına değerlerinin, yaratıcı endüstri içindeki payları ve yıllar arasındaki değişim oranları incelenmiştir. Bunun sonucunda faaliyet gruplarının performanslarına bağlı olarak puan değerleri oluşturulmuş ve yaratıcı endüstri içindeki etkileri ortaya çıkarılmaya çalışılmıştır. Çalışma sonucunda bilgi
teknolojileri, yazılım ve bilgisayar hizmetleri faaliyetinin elde ettiği puanlara bağlı olarak performansı en yüksek, buna karşın mimarlık ile tasarım ve moda tasarımı faaliyetlerinin ise performansı en düşük, faaliyet grupları oldukları görülmüştür.
Description du concept de compte sur Ethereum :
on part du concept UTXO de Bitcoin (et toutes les blockchains alternatives créés à partir du même code source), pour arriver au concept de compte sur Ethereum (personnel & contractuel)
[Webinar] Mit der richtigen SEO-Strategie von 0 auf 35.000 Besucher im MonatUnbounce
Kennst du das Problem, mit deinem Content im Google Ranking kaum sichtbar zu sein?
Ebenso erging es everbill. Deswegen haben sie im letzten Jahr den Blog eingestellt und ein neues Magazin ins Leben gerufen, das auf einer reinen SEO-Strategie fußt.
Heute freuen sich everbill über mehr als 36.000 Besucher pro Monat - und die Linie steigt exponentiell nach oben! Wie everbill das geschafft haben, erfährst du Schritt für Schritt im Unwebinar von Stephanie Fischer, Digital Marketing Expertin & Online Redakteurin bei everbill.
Sei dabei und erfahre:
- Wie du die Leser über Suchmaschinen auf deiner Seite willkommen heißt
- Was die technischen Voraussetzungen dafür sind
- Welche hilfreichen Tools dabei unter die Arme greifen
...und vieles mehr!
Few tips on how to develop organizational culture from what it really means to how you should go about it. From a key note speak with Digiladies group by Susanna Rantanen
Esse material foi produzido para uma reunião do IAB sobre o SxSW. A minha parte, como Presidente do Comitê de Vídeo, foi focada nesse assunto.
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This keynote was presented at a IAB Meeting about SxSW'16 trends. As President of the Video Committee, my job was to talk about this subject.
Creative and marketing operations leader driving sales growth through innovative brand development, product expansion, thoughtful strategizing, and execution of data-driven marketing plans. Effective decision-maker with high-integrity and strength of character.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
• Team Development & Leadership
• Strategic Planning
• Analytics
• Content Development and Strategy
• Acquisition & Retention Marketing
• Creative Direction
• Print & Web Design
• Copywriting
• Brand Development
• New Product Development
• Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
• Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
• Over 20 years experience building successful brands and customer ecosystems.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
■ Team Development & Leadership
■ Strategic Planning
■ Analytics
■ Content Development and Strategy
■ Acquisition & Retention Marketing
■ Creative Direction
■ Print & Web Design
■ Copywriting
■ Brand Development
■ New Product Development
Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
Over 20 years experience building successful brands and customer ecosystems.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Marketing expertise with a data-driven perspective. In-the-trenches experience, hands-on leader with exceptional writing, organizational and creative skills.
Marketing expertise with data-driven results. Proven leadership of large groups of people. Decades of experience, turn-on-a-dime approach. Let me help define your strategy.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. EDUCATION
University of North Florida: Bachelor of Arts, Graphic Design and Advertising
PROFILE
Creative Director and Marketing Manager for full-service advertising and marketing firms for over 15 years. Managed
and led creative and client teams in the creation and implementation of numerous award-winning design, collateral
and strategic marketing plans and programs. Proven success providing marketing and creative solutions for major
brands such as Georgia-Pacific, Clorox, Domino Sugar and major Midwest retailer, Meijer. Proven ability to thrive in
fast-paced, deadline-driven and collaborative environments where flexibility, mentoring and empowering individuals
are co-dependent.
CAREER
BRITT CREATIVE CONSULTING May 2015-Present
Creative Consultant Grand Rapids, MI
Creative consultant to multiple clients for design, branding,
creative management, marketing and digital ideation.
Accomplishments:
• Creative evaluation for mid-sized publishing company
• Creative and digital ideation for e-commerce
start-up company
• Creative ideation and design for regional apparel company
• Creative management and ideation for medical
website company
• Creative ideation for West Michigan Junior Hockey website
ACOSTA MARKETING GROUP (AMG) November 2009-May 2015
Marketing/Creative Manager Jacksonville, FL/Grand Rapids, MI
Key member of multiple shopper marketing teams, whose
responsibilities included: team leadership; talent development; brand
research; creative management and execution; program creation;
program coordination; digital implementation; and outside vendor
interaction and management. Trusted to lead a number of high-profile
projects for my main client, Meijer, as well as Acosta Corporate.
Accomplishments:
• Handled creative and print management for the Meijer
“Back To College” program (24+ colleges with multiple print
and display pieces)
• Handled creative, print production and print management for
in-store displays promoting special appearances, events and
grand openings throughout the Meijer chain of stores
• Responsible for creation and production management of
all Meijer Team Gear and Men’s Work Wear radio and
in-store broadcasts
• Developed and implemented processes and procedures,
streamlining workflow and saving thousands of dollars each
year for both client and provider
2947 Burritt St. NW, Grand Rapids, MI 49504 | 616-443-0357
matthewbritt64@gmail.com | website: www.matthewdbritt.com
LinkedIn: https://www.linkedin.com/in/matthewdbritt
MANAGEMENT SKILLS
Team player attitude
Excellent technical and
mechanical skills
Self-motivated to learn new
technologies and processes
Entrepreneurial perspective
Adept at managing multiple
projects concurrently
People person with great instincts
and sound decision-making skills
Quoting/billing/collections
PROFICIENT IN
Illustrator
Photoshop
InDesign
Acrobat
Quark
WordPress
Word
Excel
Powerpoint
Outlook
EXPERIENCE WITH
iContact
Constant Contact
Dreamweaver
HTTP/PHP/CSS
Flash
WavePad
SOFTWARE SKILLS
MATTHEW D. BRITT
Page 1
2. CAREER (continued)
RENAISSANCE CREATIVE May 1996-November 2009
Co-Founder/Creative Director Jacksonville, FL
Co-Founder and Creative Director of one of the 50 fastest growing and
most respected advertising, marketing and branding agencies in the
region, recognized with numerous industry awards on a local, regional
and national scale. Established lasting relationships with clientele,
outside vendors and within the community, resulting in measurable
revenue growth. Responsible for talent development and managing
creative teams, consisting of AE’s, designers, experiential and digital
teams, media buyers, web designers and developers, print production
and event planners, as well as IT management for the company.
Accomplishments:
• Brought together a great creative group that consistently worked
together as a team to create award-winning end products for
our clients
• Awarded over 95 national, regional and local awards for
design and maketing excellence
• Recognized as one of the Fastest Growing Companies in
North Florida, five years in a row
• Recognized as one of the Best Places to Work in North
Florida, two years in a row
• Creative experience includes 500+ individual client projects,
1000+ printed pieces and 30+ project specific photo shoots
TM DESIGN April 1991-September 1994
Creative Director Omaha, NE
Partner and Creative Director of a mid-sized screen printing and
embroidery business. Clients included local and regional custom
printing, as well as national and international contract printing for the
NCAA, NFL, MLB, NHL, NBA and Jostens Sportswear. Responsible for
management of the creative team, account executives, pre-print
production staff, and outside contractors as well as handling traffic
and project management for the company.
Accomplishments:
• Designer of multiple award-winning t-shirt designs for the
NCAA and national organizations
TECHNICAL SKILLS
Talented photographer
Design, creation and execution
of high-end displays, sales and
information centers, as well as
design of outdoor media
Experienced with developing
and executing experiential
marketing programs
Extensive knowledge of traditional
and digital print production
and processes
IT and digital management
ACCOUNT MANAGEMENT
Meijer | Clorox | Domino Foods, Inc.
Georgia Pacific | Schwan’s
Sunny D | Acosta | Hines/Palencia
Hutson/Oakleaf Plantation
Jacksonville Jaguars Boosters Club
NCAA/College World Series
McRae & Stolz Developers
Tax Defense Network | NFAN
University of Nebraska Athletics
Creighton University Athletics
America’s Education Guide
National Kidney Foundation
Coldwell Banker/The Condo Store
Gator Bowl Association | Jostens
Alliance Corp. | NCAA Athletics
YMCA of NE FL | Jacksonville Jaguars
2947 Burritt St. NW, Grand Rapids, MI 49504 | 616-443-0357
matthewbritt64@gmail.com | website: www.matthewdbritt.com
LinkedIn: https://www.linkedin.com/in/matthewdbritt
MATTHEW D. BRITT
Page 2
REFERENCES AND SAMPLES AVAILABLE UPON REQUEST
