Flor Carvallo has over 20 years of experience in sales, marketing, and project management. She aims to maximize revenue and efficiency for corporations through strategic thinking and her expertise developing commercial strategies for Latin America. She has a proven track record of creating and implementing both long-term marketing strategies and short-term 360 degree plans that increased revenue. Carvallo has extensive experience managing high-performing teams and marketing budgets of over $10 million.

1.
Flor
Carvallo
O.
Commercial
and
Marketing
Strategist
!
flor.carvallo@gmail.com
℡
+507
6670-­‐5764
WHAT
I
AIM
FOR:
Maximize
the
resources,
revenue
and
efficiency
of
a
corporation
thru
my
strategic
thinking,
knowledge
of
LATAM
market
and
my
experience
developing
and
implementing
successful
integrated
commercial
strategies.
WORK QUALITIES
Sales &
Negotiation
Over
twenty
years
of
sales
and
negotiation
experience
working
with
clients
in
Central
/
South
America
and
Caribbean
region,
managing
different
channels
and
client
segments
while
controlling
different
product
categories
and
services
that
include:
food,
pharmaceutical
products,
luxury
items,
financial
products,
credit
cards
and
real
state,
among
others.
Negotiated
trade
terms
agreements
while
agreeing
upon
long
term
strategic
business
plans.
Solid
networking
within
banking/credit
card
industry
in
Central
America
region.
Marketing &
Product
Development
Proven
experience
in
creating
cross-­‐functional
long
term
marketing
strategies
and
short
term
360°
plans
with
positive
outcome.
Created
digital,
PR,
OOH,
ATL
&
BTL
plans
for
B2B
and
B2C
strategies.
Responsible
for
marketing
budget
over
10
million
dollars
and
for
business
units
P&L.
Successful
management
of
products
portfolios
for
specific
market
segments
leveraging
on
business
intelligence,
market
research
data
and
a
strategic
marketing
mix.
People & Project
Management
Excelled
in
creating
and
measuring
account
marketing
plans
in
various
countries,
implementing
KPI
management,
tracking
and
reporting
tools.
Managed
high
performance
teams
in
developing
their
talents
and
capabilities
as
well
as
measuring
their
performance
in
terms
of
objectives
achievement.
2013-­‐Present
London
&
Regional
Marketing & Corporate
Communications Director
2009-­‐2013
MasterCard
Worldwide
Marketing Director for
Central America
2007-­‐2009
BBVA
Panama
Consumer Banking
Manager
2005-­‐2007
BAC
Credomatic
Marketing & Portfolio
Development Manager
EXPERIENCE
REFFERENCES
Available
upon
request
MBA
with
Specialization
in
Marketing
Nova
Southeastern
University,
Panama
Campus
B.S.
in
Business
Administration
St.
Michael´s
College,
Vermont,
U.S.A.
Leadership
Rational
Thinking
Tech
oriented
PERSONAL QUALITIES
1990
1988
ACADEMIC
Loyalty Program
& Portfolio
Development
Management
Highly
experienced
in
managing
loyalty
programs
for
the
credit
cards
business
leveraging
on
business
intelligence
tools
to
understand
cardholders
consuming
habits
to
increase
usage;
clear
understanding
of
the
financial
process
to
manage
points
and
cash
back
provisions;
negotiation
of
strategic
alliances,
locally
and
regional.
Have
developed
and
implemented
customers’
portfolio
development
strategies
to
achieve
early
activation,
increase
usage
of
credit
card
and
keep
attrition
within
the
established
KPIs.
SKILLS
Advanced
knowledge
in:
Word,
Excel,
PowerPoint
and
Outlook.
Have
used
the
following
platforms/interphases:
AS400,
QuickBase,
Sales
Force
and
Netsuite.
linkedin.com/in/florcarvallo
2002-­‐2005
Banistmo
Brand Manager
1998-­‐2001
SODEPAC
-­‐
Puig
Group
Sales Area Manager – South
America region
1997-­‐1998
Cerebro
Young
&
Rubicam
Accounts Director
1995-­‐1997
Nestlé
Panama
Product Specialist for
Central America
1993-­‐1995
SANDOZ
Pharma
Product Manager for Central
America and Caribbean
1991-­‐1993
Swift
Panama
(ConAgra)
Marketing Coordinator
1990-­‐1991
Mansión
Danté
Almacenes
Danté
Store Manager
Team
Player
Results
Driven
Communicative
Creative
Thinking