Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Introducing Go To Market Strategy for B2B StartupsHugh MASON
An overview of Go To Market Strategy for Startups that sell to other businesses, covering:
• Definitions of Go To Market Strategy
• Getting to What Market?
• Why and How Businesses Buy
• Turning Strategy into Action
This session continues a dialogue that aims to bridge the gap between technologists and marketers: please comment and connect with us to help us understand how we can take this important conversation to the next level. Video: https://youtu.be/hc3dvD1AMt0
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
If you are looking for a strategy to improve the conversion rates, our content-ready customer conversion strategy PowerPoint presentation slides will come in handy. The client conversion presentation diagrams cover segmentation, targeting audience, CA strategies, costing, customer, acquisition channels, loyalty framework, conversion marketing, customer retention strategies, along with many graphs and pie-charts. Although, your website has started showing a good amount of traffic, yet you are unable to convert leads into sales. The most prominent reason could be a bad customer acquisition strategy. This lead conversion PPT presentation will help you convert customers into sales. Apart from this, the ideas presented in these PowerPoint templates also throws a light on purchase, lead management, consumer conversion, sales conversion, and other conversion methods. No matter how good your present conversion rates are, there is always a scope for improvement. So, download our fully customizable customer conversion strategy PowerPoint presentation slides that give a thorough action plan to increase sales.Our Customer Conversion Strategy PowerPoint Presentation Slides are ideal for informal gatherings. They facilitate impromptu discussion.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Our pre built market analysis techniques and methods slide presentation is the helping hand you need to explain your next market analysis business plan. With help of PowerPoint presentation slides included in this PPT sample you can brief your employees about market research and market strategy analysis done by you. Using this market research methods PPT model you can also share insights with employees about how the market is doing so as to perfrom better in the business. Apart from this, this research techniques PowerPoint presentation supports to underline other closely related concepts like pricing strategies, asymmetric competition, business model, SWOT analysis, market trends, risk analysis etc. Innovative presentation slides like industry size, understanding the target market, industry cost structure, distribution channels, market share of competitors etc. makes this PPT slide show even more amazing. Best thing here is that you can contact our graphic designers to get customized pictorial show. So, what holding you back? It's time to visualize your next market research techniques Powerpoint show. Just click and get started. Spruce up your act with our Market Analysis Techniques And Methods Powerpoint Presentation Slides. Keep your listeners glued to their seats with your exciting ideas. https://bit.ly/3wZAX57
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Introducing Go To Market Strategy for B2B StartupsHugh MASON
An overview of Go To Market Strategy for Startups that sell to other businesses, covering:
• Definitions of Go To Market Strategy
• Getting to What Market?
• Why and How Businesses Buy
• Turning Strategy into Action
This session continues a dialogue that aims to bridge the gap between technologists and marketers: please comment and connect with us to help us understand how we can take this important conversation to the next level. Video: https://youtu.be/hc3dvD1AMt0
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
If you are looking for a strategy to improve the conversion rates, our content-ready customer conversion strategy PowerPoint presentation slides will come in handy. The client conversion presentation diagrams cover segmentation, targeting audience, CA strategies, costing, customer, acquisition channels, loyalty framework, conversion marketing, customer retention strategies, along with many graphs and pie-charts. Although, your website has started showing a good amount of traffic, yet you are unable to convert leads into sales. The most prominent reason could be a bad customer acquisition strategy. This lead conversion PPT presentation will help you convert customers into sales. Apart from this, the ideas presented in these PowerPoint templates also throws a light on purchase, lead management, consumer conversion, sales conversion, and other conversion methods. No matter how good your present conversion rates are, there is always a scope for improvement. So, download our fully customizable customer conversion strategy PowerPoint presentation slides that give a thorough action plan to increase sales.Our Customer Conversion Strategy PowerPoint Presentation Slides are ideal for informal gatherings. They facilitate impromptu discussion.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Market Analysis Techniques And Methods Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Our pre built market analysis techniques and methods slide presentation is the helping hand you need to explain your next market analysis business plan. With help of PowerPoint presentation slides included in this PPT sample you can brief your employees about market research and market strategy analysis done by you. Using this market research methods PPT model you can also share insights with employees about how the market is doing so as to perfrom better in the business. Apart from this, this research techniques PowerPoint presentation supports to underline other closely related concepts like pricing strategies, asymmetric competition, business model, SWOT analysis, market trends, risk analysis etc. Innovative presentation slides like industry size, understanding the target market, industry cost structure, distribution channels, market share of competitors etc. makes this PPT slide show even more amazing. Best thing here is that you can contact our graphic designers to get customized pictorial show. So, what holding you back? It's time to visualize your next market research techniques Powerpoint show. Just click and get started. Spruce up your act with our Market Analysis Techniques And Methods Powerpoint Presentation Slides. Keep your listeners glued to their seats with your exciting ideas. https://bit.ly/3wZAX57
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
A one-page guide for building out a marketing plan for any business. Created by Steve Shriver, Founder & CEO of Eco Lips Organic Lip Balm. Designed by de Novo Marketing. www.ecolips.com | www.thinkdenovo.com
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
Presentación del Taller de preparación con expertos internacionales para capacitar a las empresas de la Industria TI y Contenidos Digitales en cómo estructurar su modelo de negocio y pitch para acceder a capital extranjero inteligente.
Presentation that was given on the first day of the preparation workshop with international experts to train companies in the IT Industry and Digital Content on how to structure their business model and pitch to access intelligent foreign capital.
Strategic Planning: The Roadmap for Business GrowthAlchemedia
Strategic planning is the foundation of every successful business. In this presentation, learn how to create an effective strategic plan that will drive the growth of your business and put it on a path to success.
A whitepaper prepared by CMA’s Integrated Marketing and Customer Experience Council discusses the core aspects of a customer experience program and how they interconnect with corporate strategies.
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
3. Agenda
• Marketing Definition
• Why Marketing is Important
• Marketing Analysis for Planning
• 1-Page Plan Defined
• Develop Your Company Plans
• Thank You and Questions
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4. Marketing Definition
• Process of planning and executing the marketing 4P’s and
Digital Marketing 6C’s
• Identify, WOW, and retain customers
• Goal is to persuade to buy a particular branded product or
service
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6. Why We Need To
Market Ourselves
• Build Brand Awareness
• Tell the product/service story
• Take an action
• Open the door for sales
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7. Marketing Analysis
For Planning
• Was 2016 successful?
• Why were you successful or unsuccessful?
• Take stock of your marketing programs
• What vehicles did you use?
• Interruption: Print, Broadcast, Promotional, Viral, Web (Google
Analytics), Digital, Direct Marketing
• Relationship Building/Permission: Social Media (Facebook,
Twitter, LinkedIn), Emails, Referrals
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8. Marketing Analysis
and Planning
• Review the business landscape
• Have you evolved?
• New products or services
• Pricing
• Grown as a company
• Audience
• Has the landscape changed
• Competitors
• Overall economics
• The way business is being done
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10. Your Map to Success
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11. Alice’s Adventures
in Wonderland
• “Would you tell me, please, which way I ought to go
from here?” Asked Alice.
• “That depends a good deal on where you want to get to,”
said the cat.
• “I don’t much care where,” said Alice.
• “Then it doesn’t matter which way you go,” said the cat.
Lewis Carroll, Alice’s Adventures in Wonderland
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12. Marketing Plan
• Marketing plan is your roadmap
• Where you want to go
• How do you get there
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13. 1-Page Marketing Plan
Sections
• Vision and 2017 Overview
• Target Audience
• Market Position
• Objectives
• Strategies
• Tactics
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15. 1-Page Marketing
Plan Elements
Vision Examples
• Anheuser-Busch: Be the world’s beer company. Through all of
our products, services and relationships we will add to life’s
enjoyment.
• Avon: To be the company that best understands and satisfies the
product, service and self-fulfillment needs of women – globally.
• Caterpillar: Be the global leader in customer value.
• Nike: 1960s: Crush Adidas
• Current: To be the number one athletic company in the world.
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16. 1-Page Marketing
Plan Elements
2017 Overview
A statement of key accomplishments and special events for the
coming year. Sales goals, new product/services
introduction(s), changes, and new markets.
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17. 1-Page Marketing
Plan Elements
2017 Overview Examples
• Zookbinders: Introduce Reflectionz Cover, new sizes for the
PhotoBook and continue to promote existing products and
services. Develop marketing plan for non-pro market.
• Josuma Coffee Company: Plan for the 20th year celebration
with special events. Review and plan for expanding target
audience to include selling online direct to consumer.
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19. 1-Page Marketing
Plan Elements
Target Audience Examples
• Zookbinders: Professional event Photographers that sell
albums to tell the story (Weddings, Bar/Bat Mitzvahs,
Company Events)
• Josuma Coffee: Boutique coffee shops and small batch
roasters that want to sell European flavor coffee
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20. 1-Page Marketing
Plan Elements
Market Position
What differentiates us from the competition?
It’s where we are willing to “hang our hat” and fight; it’s the
ground on which we can win the competitive “mind” battle.
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21. 1-Page Marketing
Plan Elements
Market Position Examples
Zookbinders: Service-centric, innovative mounted-album
company that provides custom solutions for our professional
photographer “partners.
.Josuma Coffee: The most consistent Indian green bean and
roasted coffee with a refined European flavor.
Crest Toothpaste: The cavity fighter
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23. 1-Page Marketing
Plan Elements
Objective Examples – Zookbinders
1. Achieve 2017 sales of $XX million, an increase of 10%
1. Product/Service Breakout — Seasonal/Quarters Breakout
2. Introduce the Reflectionz Cover – Account for 15% of all
PhotoBook covers by year end
3. Increase the use of the Website by new/unique visitors from an
average of 9156 per month in 2016 to 10k in 2017
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24. 1-Page Marketing
Plan Elements
Strategies
Allows an organization to concentrate its limited resources on
the greatest opportunities to increase sales and meet objectives
How the Objectives will be achieved
Every Objective has to have at least one Strategy
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25. 1-Page Marketing
Plan Elements
Strategy Examples — Zookbinders
• 1/2/&3) Use key trade shows to enhance the brand and create
greater awareness for current and new products & services.
• 1&2) Increase the focus on current clients to increase the use of
PB and the selling of new products.
• 1/2/&3) Keep Website fresh by updating visuals.
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27. 1-Page Marketing
Plan Elements
Tactics Examples — Zookbinders
• 1/2/&3) Participate in major trade shows - DWF (major
sponsor), WPPI (BI & AAS sponsor), IUSA, SPA and PMA
• 1/2/&3) Market through: Rangefinder, Postcards (4), Zook-
Notes (4), Website, Catalog, Z-mail, ZookBits & On-hold
• 1/2/&3) Use ongoing advertising/media tools to introduce
Large PhotoBooks plus any new products/services
• 1&2) Prepare press releases on new products and send out in a
timely manner to key publications
• 3) Update Website 2x per year to keep fresh and take advantage
of new look from 2016
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29. Thank You
Scott Michelson – Principal
scott@sdmmarketing.com
www.Sdmmarketing.com
sdmmarketing
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Editor's Notes
Product, Prices, Promotions, Place
Packaging, Positioning, People
Digital marketing focuses on 6Cs
Connect
Conversation
Contact
Consideration
Consumption
Community
WHY we use Marketing
Favorite ad – came out in 1958 in Business Week – Award Winner
Updated in 1968 and 1979 and ultimately translated into French, Russian, German, Italian and Chinese
Inform people – Let them know you’re around
Take an action or Open the door for sales
What worked and what didn’t?
http://bit.ly/1SO7zlE
Reis and Trout talk about it terms of Guerilla warfare in Positioning: The Battle for Your Mind
Reis and Trout talk about it terms of Guerilla warfare in Positioning: The Battle for Your Mind
Finding the right mix of communication tools and opportunities to increase sales and meet objectives