Steeped in the dynamics of television advertising Conversant in the world of digital All built upon strong foundation of marketing strategy and media planning I'm ready to help build customer relationships and grow your business!

1. MICHAEL BISH
4549 W Hutchinson St michaelbish4549@gmail.com Cell: (773) 255-1098
Chicago IL 60641 www.linkedin.com/in/michaelbish4549
Sales, Advertising and Marketing
Well-respected senior executive with strong analytical skills and proven record of generating short- and long-
term revenue in dynamic and high-pressure marketplaces. Detail-oriented industry partner known for insight
and creativity in business conduct. Highly trusted employee, team leader, mentor.
• Skilled in client development and account management:
• Strategic Planning • Research and Data Analysis • Presentation Writing
• Identifying Key Propositions • Negotiation Strategy • Creative Problem Solving
• Accurate Forecasting • Group Presentations • Collaborative Internal Work
• Extensive knowledge in television advertising, advertising strategy, cross-platform marketing, sports
sponsorships, branding, event sponsorship, and media planning.
• Familiar with digital marketing, video-on-demand (VOD), and over-the-top (OTT) video.
• Exceptionally capable of training new and experienced staff in marketing fundamentals, media planning,
presentation skills, data analysis, and internal systems software.
EXPERIENCE
TV4 ENTERTAINMENT, Chicago, Illinois.
Start-up OTT video and media entertainment company built for the emerging multi-platform video universe.
Video Sales and Client Development. Current
• Establishing Midwest sales and developing rationale to attract and integrate clients into niche video
properties available on streaming platforms such as Hulu, Amazon Prime, YouTube, Facebook Live, etc.
• Leveraging category knowledge to drive content partnerships across themed-channel categories:
automotive, electronic music, personal finance, military, with 16 other concepts rolling out through 2017.
ADIVI CORPORATION, Chicago, Illinois.
Locally owned Managed Service Provider offering IT system design, maintenance and security allowing
Chicago area small and mid-sized businesses to more predictably manage monthly expenses, enjoy better
technology, and return focus to growing business.
Sales and Marketing Current
• Identifying key categories/companies using public SMB trade and government data resources.
• Organizing sales structures, designing marketing strategies, and building turnkey campaigns.
• Rewriting, re-designing, and re-launching out-of-date website in conjunction with targeting efforts to
better position company and to develop insight into customer purchase behavior.
FOX BROADCASTING, Chicago, Illinois.
Once a scrappy, startup television network, FOX grew into the leading US entertainment and sports
broadcaster on the popularity of shows such as American Idol, The Simpsons and the NFL.
Vice President, Advertising Sales 2003-2015
Account Executive, Advertising Sales 1994-2003
• Primary Midwest manager for over $200 million in annual national advertising sales; responsible for all
aspects of sales development, building client relationships, agency and team presentation, coordinating
internal departments to ensure contract delivery, and maximizing use of the FOX media asset portfolio.

2. Michael D Bish Page 2
FOX BROADCASTING (continued).
• Principal negotiator for “upfront” spending in Midwest representing 70-80% and as high as $125 million
in annual entertainment revenue. Thrived in unpredictable negotiating environment. Maintained
revenue levels despite being highest priced provider.
- Provided senior managers well-developed revenue projections based on continuous client
tracking and regular interactions.
- Mastered the proprietary planning system and personally built/oversaw each media
schedule from conception to completion.
• Creative approach to selling alternate delivery platforms resulted in the highest individual digital video
billings over last 3 years - $20M+ on FOX on HULU and FOX VOD (DAI).
• High business acumen, attention to detail, adaptability, and extensive client knowledge enabled the FOX
Chicago office to be the smallest staffed office, both within the company and competitively, providing
immeasurable long-term savings.
• Identified unique audience traits to sell $3 million -$7 million annual contracts to W2554 advertisers
Walgreens, Hallmark, and Takeda (Pharmaceuticals), atypical advertisers to the FOX edgy, youth brand.
• Developed multi-year, cross divisional marketing partnerships utilizing linear, digital, social, and mobile
media platforms as well as on-site activations for a wide range of clients including: AT&T, Allstate,
Burger King, Bank of America, E*Trade, and Northwestern Mutual.
• Extensive experience selling and packaging major broadcasting events: Super Bowl, World Series,
Daytona 500, MLB All Star Game, NHL All Star Game, Emmy Awards, American Idol,
Premiere/Finales, Teen Choice Awards.
• Responsible for training Assistants, Assistant Planners, Planners, and Account Executives in media math
fundamentals, key planning considerations, research needs, presentation skills, and proprietary planning
software.
CNN INTERNATIONAL, London, England. 1992-1994
CNN, Chicago, Illinois. 1990-1992
The original 24-hour news network with the earliest global expansion.
International Sales Executive
Sales Service Executive.
• Selected as first international Sales Service Executive during Turner’s international expansion based on
research, analysis and presentation writing abilities.
CONTINUING EDUCATION and SKILLS
Market Motive, Inc., marketimotive.com, Scotts Valley, California. Currently Enrolled
Online Marketing Certified Professional®
Registered Provider. Course work includes SEO, Social Media,
Content Marketing, Conversion Optimization, Web Analytics, PPC, Mobile Marketing, and Email
Marketing.
• Foundations Certificate - digital marketing fundamentals – earned.
University of Notre Dame, Bachelor of Arts in History/Business. 1987
Microsoft Office Skills: Excel, Word, and PowerPoint.