Michael J. Fischer Resume Accomplished Building Materials Executive and Leader President and General Manager

1. MICHAEL J. FISCHER
1495 Bent Trail Cr. 940.293.5305
Southlake, Texas 76092 fischer.mj@hotmail.com
Linkedin.com/in/fischermj
EXECUTIVE SUMMARY
A proven leader that builds high impact teams that deliver profitable results. Extensive
experience in General Management, Sales and Marketing of products to the Retail and
Commercial Markets. Accomplished at Cultural Change, Strategic Planning, New
Business Development, Distribution Network Management, and Product Line
Management. An executive who attains organizational goals by creating a vision,
focusing on key initiatives, gaining team alignment, and executing relentlessly.
ACCOMPLISHMENTS
FORMICA CORPORATION 2002 – 2010
President, North America (2005 – 2010)
Responsible for the $350 million decorative surfacing business in North America.
• Member of the leadership team that navigated Formica out of Chapter 11
bankruptcy and sold the company to a strategic buyer.
• Doubled North American EBITDA performance between 2004 – 2006
• Improved EBITDA performance $35m during 2008-2009 recession; reducing
breakeven of the business by 40%.
• Improved Safety Performance 70% between 2008-2010
V.P. Sales (2002 – 2005)
• Increased Revenue 6%/year
• Grew market share 3 points
• Increased average price 10% during 3 year period
Armstrong World Industries 1979 – 2002
Sr. Vice President, Armstrong Wood Products., Addison, TX (2001-2002)
Responsible for the Sales and Marketing of the $650 million wood flooring business in
North America
• Developed 2002 Operating Plan to improve profits 43%. Including a new Sales
Compensation Program and $3 million SG+A Reductions.
• Commercialized the most successful Merchandising launch in the Wood Flooring
Industry. 1500 systems placed in the first 60 days of launch.
Vice President, Marketing, Building Products Div., Lancaster, Pa (1999-2001)
Responsible for the marketing, strategic planning, and new business development for the
$400 million North and South American Ceilings Systems Business.
• Developed and commercialized a new $100 million venture called I-Ceilings.
• Grew units, price, and product mix for 3 consecutive years.
General Manager, Marketing, Building Products Div., (1997-1999)

2. Responsible for the Distribution Strategy and execution of the Commercial Ceilings
business in North and South America.
• Attained 10% Average Unit Growth(Product Mix) over a 3 year period
• Named Best of Neocon(Commercial Construction Industry Annual Show) Gold
Metal Winner for Best New Product Introductions 1998, 1999, and 2000.
General Manager, Distribution, Building Products Division (1995-1997)
Responsible for the Distribution Strategy and execution of the Commercial Ceilings
Business in North America.
• Grew distribution sales annually 10%, while managing distribution consolidation
from 75 Distribution companies to 50.
• Member of the Management Team when Armstrong’s Building Products Division
won the 1995 Malcolm Balridge National Quality Award. Spokesman for
Armstrong’s Quality Process to business groups throughout North America.
Product Manager, Suspension Systems, Building Products Div. (1994-1995)
Responsible for the Product Line Management for the Suspension System’s business.
• Increased Market Share from 9 to 42% between 1992 – 1999.
Prior Positions:
• 1988 – 1994 – Various Field Sales Management responsibilities in Armstrong’s
Residential Ceilings and Resilient Floor Covering Business.
• 1979 -1988 – Various Field Sales Positions in Armstrong’s Manufactured Homes
Business, Residential Building Products Business and Mass Merchant
Business(Home Depot/Lowes), selling Resilient Flooring, Carpeting, Ceilings and
Furniture
EDUCATION/AFFILIATIONS
BA, Marketing, Iowa State University
Continuing Education Courses
• NYU – Finance
• Northwestern University, Kellogg School – New Product Development
• University of Chicago – Strategic Planning
• American Marketing Association Strategic Planning
• Texas A&M – Distribution Strategy
Affiliations:
• Member, Conference Board – Marketing Council
• Member, U.S. Green Building Council
• Board of Directors, North American Building Materials Distributor Association