Joseph Wrona is an accomplished business executive with over 21 years of experience leading sales and technical teams in the adhesives industry. He is currently the Business Director at Henkel Technologies, where he manages $60 million in business units. Previously he held roles such as Eastern Regional Sales Director, Key Account Manager, and District Sales Manager. He has a proven track record of growing sales, exceeding profitability goals, and developing high-performing teams.
Results proven sales and brand strategist with a history of maximizing revenue, driving market share and position products for explosive growth. An accomplished, energetic, experienced and innovative results driven leader with proven ability to create, develop and execute the entire gamut of products and services that tangibly increase a businesses revenue stream. Excellent communication and public speaking skills. Driver of change noted for creating winning environments, building top performing teams and cross functional collaboration. Bilingual - Spanish. Key strengths:
Sales • Training and Development • Business to Business Sales • Sales Management
Pipeline Maintenance • Business Development • Coaching • Leadership Development
Change Management • Executive Leadership • Executive Management • Microsoft Office • Global Sales
Channel Sales • Real Estate • Communication Skills • Advertising Sales • Digital Advertising
Interpersonal Skills • Digital Media
Results proven sales and brand strategist with a history of maximizing revenue, driving market share and position products for explosive growth. An accomplished, energetic, experienced and innovative results driven leader with proven ability to create, develop and execute the entire gamut of products and services that tangibly increase a businesses revenue stream. Excellent communication and public speaking skills. Driver of change noted for creating winning environments, building top performing teams and cross functional collaboration. Bilingual - Spanish. Key strengths:
Sales • Training and Development • Business to Business Sales • Sales Management
Pipeline Maintenance • Business Development • Coaching • Leadership Development
Change Management • Executive Leadership • Executive Management • Microsoft Office • Global Sales
Channel Sales • Real Estate • Communication Skills • Advertising Sales • Digital Advertising
Interpersonal Skills • Digital Media
1. Joseph J. Wrona
18 Cheryl Circle, Belchertown, MA 01007
Home:(413) 256-0751 Cell:(413) 695-5558 Email:Joseph.wrona@henkel.com
PROFESSIONAL SUMMARY
Accomplished Business Executive with 21 years of experience leading and developing high-
performing sales and technical teams. Strong business acumen with experience driving
profitable growth and managing sales, P&L, and marketing for a specialized adhesives
business. Expertise in building, leading, coaching, and sustaining sales and technical service
teams, to deliver value to customers and to stakeholders. A quick learner who enjoys a steep
learning curve.
• Experienced business director with P&L responsibility for graphic arts, folding carton, cups,
and core winding adhesive businesses with ability to create a vision, build a strategy and
execute the plan.
• Key Account Management expertise with strength in strategizing, developing, and
implementing key account plans. Experienced negotiator within executive level of
organizations.
• A proven leader in developing sales professionals, engineers, and chemists with strength in
identifying critical skill sets to drive results while enhancing personnel development.
• Proven ability to build and develop cross-functional teams, bridging sales, technical service,
PD, R&D, manufacturing, customer relations, and supply chain functions.
• Change management expertise with even-keeled approach, leading teams through mergers
and acquisitions. Ability to deal with ambiguity during times of change.
• Performance rated in Top 5 % of the entire company.
PROFESSIONAL EXPERIENCE
Henkel Technologies / National Starch & Chemical Company
Business Director (2014-Present)
Managed Henkel’s $60MM graphic arts, folding carton, core winding, cups and polymers
businesses. Broad scope of responsibility included P&L accountability, strategic market
planning, business development, value delivery, market pricing, training and development for
sales and marketing in North America.
• Created and implemented business plans for each market segment, utilizing a multi-
channel sales approach.
• Exceeded profitability goal, growing gross profit by over 10% and regional EBIT by
19%, while increasing market share in each focus market.
• Worked with global team to drive corporate strategic objectives in North American and
EU.
• Established relationships with all major OEM’s within each market.
• Served as Key Account Manager for 7 corporate accounts to support and grow the
business, while developing executive level relationships at the largest accounts.
Eastern Regional Sales Director / Key Account Manager (2007-2014)
Established newly created Eastern Region and built a team of veteran and inexperienced sales
professionals, driving value to a $75MM customer base, covering half of the Country. Sold at
the executive level of large, multi-site Key Accounts directly as a KAM and indirectly while
leading a sales team.
• #1 region in the paper converting business 6 out of 8 years with highest Gross profit
margin % in the Country every year.
• Sales leader on 3 manufacturing, quality improvement teams and also leading the sales
efforts on the SMS (Supply chain, Sales, Manufacturing), Channel utilization, and Quality
Complaint improvement teams.
• Key member of 2 Lean 6 sigma teams, delivering value to a strategic customer and
internally (supply chain/traffic) on multiple projects.
2. • Innovation leader – Led Country to deliver 300% of goal in largest corporate program.
• Delivered double-digit top-line and profit growth to Key Accounts, Meadwestveco,
Independent Carton Group, Ampac, and New Balance, locking-in multi-year contracts worth
over $15MM.
Shoe Adhesive Business Manager-U.S. (2012)
Managed the P&L for the Shoe business in the United States, integrating the business into AI
(from AG) and worked on long-term strategy for structure and coverage in the US, while
addressing the needs of the largest US manufacturing KAM in the business, New Balance.
• Successfully transitioned all sales and technical coverage to the AI business with no lost
business..
• Drove profitable growth at Key Account, New Balance, and coordinated Global team to
implement product and process innovations
Northeast District Sales Manager (Oct. 2002 – Mar. 2007)
Directed $25MM New England sales district (largest in US), leading 6 sales, 2 technical service,
and 1 sales specialist.
• Took over dysfunctional, under-performing sales team and in the 1st
year, quickly re-
established an elite sales team, later recognized as the top sales district in the company
• Delivered top 20% results in the country for all 4 years as manager, averaging double-digit
growth in a declining and very competitive Northeast market.
• Successfully implemented 14 price increases in 4 years and delivered highest fluctuating
profit percentage in the entire U.S. in 2003, 2004, 2005, & 2006.
• Integrated a multi-channel sales approach, with 6 direct sales professionals, 5 Distributors,
inside sales and “On Demand” support team.
• Created and conducted “sales 101” training for all North American new sales hires in 2006.
Midwest Regional Technical Service Manager (Mar 2000 – Oct 2002)
Responsible for managing, coaching, and developing 9 technical professionals, servicing a
$95MM/yr customer base in packaging, converting, structural, tissue towel, and PSA adhesives.
Responsible for managing a $3MM budget and determining appropriate technical resources for
the region and for the Country including recruiting, hiring, and training.
• Successfully opened new Midwest HUB laboratory and hired and trained 2 new technicians.
The HUB Team is recognized as the best in the Country and handled most of the workload
for Strategic Accounts.
District Sales Professional / Technical Service Supervisor (June 1999 – Mar 2000)
Took over under-performing, $2MM sales territory while still handling all former technical
responsibilities for the Minneapolis District.
• Grew Cool-lok sales in territory (+280%) in first 6 months.
• Restored jeopardy accounts, secured the base business with no attrition, and improved
profitability, while restoring customer confidence.
Technical Service Engineer (June 1995 – June 1999)
Provided technical support for 6 sales professionals and a Master Distributor in a $23MM+ sales
district for packaging and converting adhesives. Brought value to our customers through
product and process improvements while providing them adhesives/technology training.
• Recognized twice by our Senior VP for divisional safety leadership.
• Received divisional recognition in 1999 and 2000 (TCS Person of the Year Award).
EDUCATION
B.S. Chemical Engineering – May 1995 University of Massachusetts, Amherst, MA
Affiliations: CCTI-Composite Can and Tube Institute
Paperboard Packaging Council
Book Manufacturers Institute