Richard R. Riehm has over 30 years of experience in sales, marketing, and operations management for manufacturing companies. He has a proven track record of exceeding sales targets and improving profits. Most recently, he was Vice President of Eastern Sales at Scientific Games, where he led a team that increased revenue over $200 million. Prior to that, he held several director and vice president roles with responsibilities ranging from $40-70 million in revenue. He has expertise in strategic planning, business development, and developing high-performing teams.

1. RICHARD R. RIEHM
1833 Rogers Avenue - Glenview, IL 60025
312-316-5599 rrriehm@yahoo.com
SALES/MARKETING EXECUTIVE
Sales Management ~ Strategic Planning ~ Operations Management
Dynamic, team building Leader with exceptional success in motivating organizations to exceed sales and
operating profit targets. Experienced in developing and implementing strategic and marketing plans.
Outstanding analytical skills for identifying critical leverage points within operations to improve bottom-
line profits as well as customer satisfaction.
PROFESSIONAL EXPERIENCE
Scientific Games (WMS) 2006-2015
$4 Billion manufacturer of slot machines, table game products and Lottery provider.
Vice President, Eastern Sales Division – Chicago, IL (2012-2015)
Led Sales Team consisting of three Regional Sales Directors, one VLT Manager and 12 Account Executives.
Responsible for over $200 million in revenue.
 Hired (or promoted) and developed three new Directors to be motivational leaders of their teams and to
execute company strategies to achieve objectives and to dynamically understand theirmarkets’ needs to
modify tactics as necessary; measure results but manage actions.
 Organically cultivated key interdepartmental relationships to overcome organizational “silos” to
communicate true market needs and to participate in developing strategy and policy relative to Game
Development, Pricing, Marketing, Finance and Operations.
 First sales team to integrate both WMS and Bally brands into the new strategy. Grew Bally sales/footprint
significantly.
Regional Sales Director, Central Region – Chicago, IL (2006-2012)
Led Sales Team consisting of four or five Account Executives. Responsible for $80 million in revenue.
 Influenced Company strategies and executed effectively to consistently achieve regional quarterly sales
goals.
 Developed a number of sales tools given the lack of a CRM system, including:
o Opportunity Trackers/Forecasting models
o Blade cabinet Sales launch execution planner
 Developed key customer/industry relationships that were later critical in achieving success.
NSK Corporation 2002-2005
$4 Billion manufacturer of bearing and rolling technology products.
Vice President, Industrial Business Unit – Ann Arbor, MI (2002-2005)
Created initial organizational structure for Industrial OEM division. Led 37-person unit, consisting of sales,
marketing, engineering, customer service and support staff. Full P&L responsibility with $70 million in revenue.
 Segmented market, including target industries,and developed strategies to leverage competitive
advantages. Overall sales results for 2004 up 19%, and over 30% in target industries.
 Led development of in-house marketing database linking financial, engineering, marketing and sales
activity systems,providing enhanced tools to manage the business.
 Developed key business performance metrics and implemented respective CI teams leading to:
o Improvement of On-Time Delivery of 12%
o Improvement of Quote Turnaround of 17%

2. Richard R. Riehm Page Two
Applied Industrial Technologies 1998-2002
$1.3 Billion distributor of bearings, power transmission components,motors, rubber products and adhesives.
Regional Manager – Rochester, NY (1998-2002)
Provided sales and operational direction for $40 million industrial distribution sales region. Responsible for up to
15 branch locations, including district managers, branch managers, sales, customer service and product specialists.
Full financial responsibility for sales, gross profit, cost structures and asset management.
 Restructured region to achieve target operating profits – Hired key managers, merged locations and created
Super Hose Center to expand product portfolio. Sales and profits rose approximately 11% annually.
Ten Cate Enbi, Nuth Netherlands 1997-1998
$500 Million manufacturer of roller assemblies for the printer and copier industries.
Vice President, Sales and Development – Rochester, NY (1997-1998)
Led Sales and marketing effort for this $50 million U.S. division. Coordinated international activities within Enbi
(Netherlands, Switzerland, Singapore) for global customers (Hewitt Packard, Xerox). Developed professional
business processes forbudgets,quotas,cost estimates,quotations and compensation programs.
SKF USA Inc., King of Prussia, Pennsylvania 1985-1997
$5 Billion manufacturer of bearings and rolling technology products.
Segment Director – King of Prussia, PA (1992-1997)
Provided sales and marketing direction for $40 million OEM business unit. Led 34-person organization consisting
of sales, customer service, engineering, marketing and support staff.
 Grew sales 14% in 1993, 15% in 1994 and 32% in 1995, while increasing operating income by 16%,
23%and 42%, respectively.
o Developed tactical approaches for business development – Telemarketing for new customers and
Inside Sales for existing mid-sized customers.
o Developed strategic approaches for industry-focused market growth. Created marketing positions
for support.
o Developed annual compensation programs for each functional group to support short-term
financial targets as well as long-term growth plans.
Senior Sales Engineer – Chicago, IL (1988-1992);Buffalo, NY (1985-1988)
Managed SKF’s largest U.S. bearings aftermarket sales territory of $23 million. Coordinated sales and marketing
activities at the corporate level of SKF’s second largest U.S. customer. Responsible for preparing and presenting the
annual regional business plan to SKF’s executive staff.
 Awarded Outstanding Salesman honors in 1988 and 1991.
Goodyear Aerospace 1979-1985
Wholly-owned subsidiary of Goodyear Tire and Rubber which manufactures products for the defense and
commercial aviation industries.
Development Engineer, Akron, Ohio
Co-op Engineer, Akron, Ohio
EDUCATION
MBA, Finance/Marketing, Kellogg Graduate School of Management, Northwestern University, Chicago, IL 1991
BSME, Purdue University, West Lafayette, IN 1983
HONORS – Dean’s List, Kellogg School * Phi Eta Sigma, Freshman Honorary Society * Purdue Co-op Program