1. Kenneth S. Burnett
18 Oakey Drive, Kendall Park New Jersey 08824
Home: 732-940-9362 - Cell: 908-202-2222 - E-mail:kburn96300@aol.com
PROFILE
Dynamic, results oriented, top achieving sales and marketing executive. Excellent business and operations
background with a very strong record of accomplishments in strategic planning, execution,
communications and negotiations. Proven change leader spearheading penetration, development and
aggressive sales growth in undeveloped accounts and markets. Consistent success in meeting and
exceeding top and bottom line responsibilities. Innovative product development, marketing, brand
management and successful training programs.
PROFESSIONAL EXPERIENCE
HOME CARE INDUSTRIES
Vice President Sale and Marketing (2011 to Present)
Director of Sales for OEM, Specialty CPG and Alfco Divisions (2003 to 2011)
Spearheaded sales and marketing activities for OEM, Specialty CPG, Janitorial and Alfco divisions
within a multi-million dollar floorcare accessories company. Directed efforts of sales, product
development, procurement and customer service teams to achieve sales budgets. Responsibilities include
sales, P&L, marketing, sourcing, forecasting, sales teams and inventory management.
Captured new business with major OEM accounts adding over 3 million dollars in annual sales.
Drove the development and launch of a replacement accessory line for the Janitorial market.
Sales on budget in 1st year.
Lead initial transition of Alfco from an OEM filter supplier to a replacement CPG supplier
changing floorcare industry paradigm.
Given responsibility of Specialty CPG business in 2006. Turned division around increasing sales
by double digits annually, developed new products, re-merchandised existing product lines,
directed advertising and marketing activities.
Lead development of new synthetic bags for OEM market. Added over 1 million dollars in annual
sales.
Improved OEM divisions gross profits by 1.5 million dollars over a 7 year period. Lead a team of
product designers and suppliers to re-engineer product lines, lowered costs, simplified operations,
and unified raw material procurement.
One of two principle architects for company’s new web-site
MOTION SYSTEMS LLC
National Sales & Marketing Manager (2001 to 2003)
Responsible for growth of companies soft storage accessories into electronic, food & drug, toy, mass &
specialty markets in the US and Canada. Lead sales activities of 13 independent rep firms. Responsible
for product development, sales promotions, pricing, inventory and P&L.
Increased sales by 30% in area of responsibility.
Developed designer CD storage line geared towards youth market. Placed into Best Buy, Toys
“R” Us, Long’s Drug, Musicland and Music Warehouse adding over a million dollars in annual
sales.
Developed and placed computer case lines into Staples and Best Buy’s business worth over 1
million dollars in annual sales.
Developed camera storage line placed in Best Buy, Staples and Food & Drug chains

2. Kenneth S. Burnett Page 2
KENWOOD CORPORATION
Eastern Regional Sales Manager (1999 to 2001)
Brought in to help turn around Kenwood’s Home Audio division. Initiated and lead team that developed
new products, services, programs and marketing initiatives for upper end product line. Managed Eastern
regions sales and advertising budget, negotiated sales and annual programs with accounts, directed sales
activities of 7 independent sales rep firms.
Newly created product line lead to a rapid increase in dealer base.
Lead company in new customer acquisition.
Directed sales efforts for 1 of 3 regions, accounting for 50 to 75 percent of all upper end model
sales.
DENON ELECTRONICS LTD.
National Sales Manager-Specialty Audio Division (1996 – 1999)
Eastern Regional Sales Manager (1992 to 1996)
Promoted to focus on and expand the company’s Specialty Audio Division. Responsible for product
development, budget achievement, inventory management, P&L and National Accounts. Managed sales
activities of three Regional Sales Managers and 15 independent rep firms.
Achieved 100 percent of sales budget each year as National Sales Manager.
Expanded Denon’s sales distribution with Sears from 60 stores to nationwide. Increased same
store sales by 43 percent
Opened Regional and National distributors servicing custom markets. Program grew into one of
companies largest sales channels.
Redesigned Denon Mini-System line. New systems lead category in sales
As Eastern Regional achieved 100 percent or more of sales goals for each year despite slumping
market and need to re-build regions.
Developed unit based quota system for Home, Specialty and Automotive Audio Divisions.
Resulted in increased sales of higher end models, fewer closeouts and increased profits.
ONKYO CORPORATION
Eastern Regional Sales Manager (1989 to 1991)
Directed activities of 7 independent rep firms. Created and presented sales training programs. Participated
in bi-annual product development meetings.
PROFESSIONAL AUDIO MARKETING
Independent Sales Representative (1988 to 1989)
Represented multiple manufacturers of consumer and professional audio lines, professional and stage
lighting in the Metro NY territory.
STUDER REVOX
North Eastern Regional Sales Manager (1985 to 1988)
Account Manager (1982 TO 1985)
Managed the sales activities of 3 independent sales rep firms in North Eastern region for Revox brand
consumer and professional audio equipment. Responsible for expanding dealer network and overall sales
growth.
EDUCATION
BA, Rutgers University, New Brunswick, NJ