The document summarizes the results of a survey conducted to help design an indie music magazine. Key findings include: - The target audience will be females aged 16-18 based on respondent demographics. - The magazine will focus on indie music festivals, fashion, and artists like Rihanna, The Script, and Jessie J. - The main color scheme will be blue, white, or black to look clean and simple. - The magazine will be published monthly and cost £2 to appeal to readers with different price preferences. - It will include competitions, prizes, pictures, and catchy headings to engage readers.

2. More women then men answered my questionnaire. I have the results to prove
that, however indie magazine are targeted at males.
This means, from the information I received I will aim my magazine at females.

3. From my questionnaire I found out that most of the people were aged 16-18.
This was closely followed by people aged 22-25. Therefore I will be aiming my
indie magazine towards the younger generation which will be between 16-18.

4. 11 people out of the 20 I asked said that festivals
is what they most associate with Indie music.
This tells me I should include reviews on festivals
and all the latest information to appeal to my
audience. I could include all the festivals all over
the country, including V festival, Glastonbury,
Leeds festival, etc.
The second most popular word associated with
Indie music was the shoes Vans, this suggests
most people are recognising the ‘Indie’ genre
fashion. This means I will include fashion in my
magazine, I could link this to festival must haves
in the summer when all the outdoor concerts are
taking part.

5. The majority of the people I surveyed said that
there favourite colour was blue, therefore the main
colour scheme of my magazine will be Blue. It will
also be white or black.
I will aim to make the magazine look very clean and
simple with the colours I choose.

6. As I first thought, most people by music magazines monthly as most of
them are published once a month.
This means that I will publish my indie magazine monthly as that is
what the people want.

7. There was a mixture of different artists
that came through when I asked
people who there favourite artist is.
The main one that appeared was
Rihanna, this did not surprise me really
because she is one of the hottest
talents right now. This tells me that I
should put her on the cover or
contents as it will attract people, and
fans of hers will also buy the magazine
if they see she features in it. The
second most popular artists, who were
joint in ratings was The Script and
Jessie J. The script are a very Indie
band who people would obviously like
to read about. While Jessie J is more of
an Indie pop artist who is an exciting
prospect.

8. The results were split on this part of the questionnaire, this means that I
half the people prefer to spend up to £2 on music magazines whereas the
other half don’t mind spending up to £4 on their favourite music magazines.
This means I have no choice but to lower the price of my magazine to £2.
This means both halves should be happy with the price they will pay.

9. 75% of the I asked said that they like the competitions and prizes in the
magazine, therefore I will include a lot of competitions in the magazine with
great prizes that relate to the indie genre and their fans.

10. Pictures; Half the people I asked said they like them a lot, so I will include a lot of pictures in my magazine.
Headings; 30% said they pretty much like the headings in the music magazines, this means my magazine has to have catchy
headings to attract my audience.
Articles; The majority of the people I asked said the like the articles in the magazines, this tells me each article has to be really
attracting to the audience.
30% of the people who took my survey said that they like the colour scheme, interviews and also the articles about new
music.
Gig guides; 10 people out of the 20 that completed the questionnaire said that they like them a little but aren't really that
bothered by them. This is surprising to me as most people like to know about when their favourite artists are performing.
Reviews; 40 % of the people I asked said they are not really bothered by the reviews section of the magazine .