Millie Baker conducted a market survey to inform the target audience, content, and style of a new music magazine. The survey found that: - The target age range is 15-44, with indie/alternative, R&B, and pop as the most popular music genres. - Most respondents were female, but the magazine will aim to appeal to both genders. - People typically buy music on iTunes and listen on their iPhone/iPod or YouTube, so the magazine could highlight top iTunes songs and have a mobile app. - Respondents preferred magazines like Q that cover multiple genres and are willing to pay £3-4 for the magazine monthly.

1. Millie Baker
Market Survey Results
The purpose of this market research is to find out the target audience, genre,
content and style of a new music magazine. The method I used was a primary
research technique where I obtained the information by emailing my survey to
multiple people to then gain their feedback.
Age
17 and Under
18-24
25-34
35-44
45-54
65-74
75 +
Fem
ale
Mal
e
Gender
Prefered Type Of Music
Indie/Alternative
R&B
Rock
Rap
Classical
Jazz
Pop
Heavy Metal
Other
This graph shows that the majority
of people that took my survey
were age 17 and under (80%), only
20% were in the 35 to 44 age
group. This is because the majority
of my surveys were sent to that
age group. As also got findings of 2
people aged 35-44 I am going to
base it on a 15-44 age group which
is average.
This graph shows that there were
more females (80%) that took the
quiz than males (20%). This gives
me an idea of who to aim my
magazine at. Although this graph
shows there were more females, I
am going to make my magazine
suitable for both genders.
According to this pie chart and
my survey results the most
preferred type of music is
indie/alternative, although this
is the most preferred R&B and
pop are also popular. Therefore
I am going to open my
magazine to a few genres like
NME or Q for example.

2. Millie Baker
How do you buy your music?
I don’t
Itunes
Spotify
Artists Official Site
Store
Illegally
My results show that most of the
people who had taken my survey
bought their music on ITunes (over
a quarter); I could use this by
looking at the top-rated music on
iTunes and consider putting them
into my magazine.
Other
How do you listen to your
music?
Youtube
Soundcloud
iTunes
Iphone/Ipod
Internet
CD
Cassette
Vinyl
Most preferred music
magazine
Q
NME
Vibe
Kerrang
Rolling Stones
Other
There are a range of different ways
people listened to music, it is
generally spread out as people have
more than one way of listening to
music. The majority listens to it on
their Iphone/Ipod and on Youtube.
Making my magazine avaliable on the
app store for a fee is a possibility as it
is easy access.
The most preferred music
magazine according to my survey,
is Q, as Q has a variety of genre’s,
this clearly attracts a wider
audience, therefore I am going to
base my magazine around this sort
of magazine.

3. Millie Baker
How much are you willing to
pay for a magazine?
Under £1
£1 to £2
£3 to £4
£5+
How often do you buy music
magazines?
Never
Once a week
Once a month
Twice a year
Once a year
How often do you seek new
music?
I don’t
Once a week
Once a fortnight
Once a month
This pie chart shows how much
people are willing to pay for a
magazine. According to the results,
most people are happy to pay £3 to
£4 (50%) and people are least likely
to buy it if it costs £5 or more, so I
am going to make the price range
for my magazine £3 to £4.
The results from my survey show
that most people never buy music
magazines (50%) but 20% of people
buy it once a month. To conclude, I
am going to make my magazine
avaliable once a month.

4. Millie Baker
How often do you go to
gigs/concerts?
Never
Once a month
Twice a month
Once a year
Twice a year
The results show that people go to
gigs/concerts not as often as once a
According to my survey
month. I can include concert
people often seek new music
information and ticket sales in my
once a week (50%),
magazine to encourage people to
therefore my magazine will
attend more gigs.
include new music and
songs.

5. Millie Baker
Overall, the age range of my magazine will be 15 to 44, because was the
average of my research. Even though more females took my survey I am going
to make my magazines appropriate for both genders. The most preferred type
of music was indie rock but the other genres were also popular so I am going
to include a variety of genres in my magazine. People buy their music more off
iTunes and so I can include the most popular songs off iTunes in my magazine.
The majority of people listen to music on their iPhone/iPod or YouTube so I
could make an app of my magazine available to them. The price of my
magazine will be £3 to £4 as this was the most approved the people who took
my survey.