Briar-Rose Wilding proposes launching a pop music magazine targeted at 15-25 year olds of both genders. She conducted research including surveys and focus groups to design the magazine to appeal to this audience. The magazine will include articles on popular artists, news, interviews, posters and charts. It will use bright colors, images and other conventions of pop music magazines. The first issue will feature stories on One Direction and new artists. The informal but sometimes formal tone aims to represent her target audience. She believes the magazine will succeed by providing inclusive content for both genders at an affordable price.