The document analyzes the results of a questionnaire given to 30 people (70% male, 30% female) about their music magazine preferences. It finds that pop music is most popular, participants prefer getting information from online sources like social media and magazines, and they are most likely to buy a magazine if it features a solo male artist on the cover or has reviews of albums/downloads or information about live gigs/festivals in the contents. The top article preferences are first-person interviews with bands/artists and reviews of CDs/gigs/tours.

1. Music Magazine Questionnaire
Analysis
By Alex Evans

2. What Gender are you?
7,70%
3,30%
Gender
Male Female
I gave my questionnaire about
music magazines to 30%
females and 70% males but to
have a least biased opinion ,I
could have distribuend them
evenly between females and
males, but the music magazine
will be aiming to have a higher
male audience

3. What is your preferred Genre of
Music?
1,10%
2,20%
5,50%
2,20%
Genre of Music
Rock Independent Pop
Rap Classical Ot her
The data I have collected
shows that “Pop” is the
preferred of music of the
participants with 50% , coming
in joint second with 20% is
“Rap” and “Independent “
and last is “Rock” with 10%
While no listens to Classical or
anything else with other

4. What media platform would you
rather gain your information from?
1,9%
5,45%
5,45%
PreferredmEdiaPlatformsPhysical Magazines
Physical Newspaper
Social Media
Online Magazine
Online Newspaper
From the questionnaire
it is clear that
participants are
technophiles with all of
them either using social
media such as
Facebook or online
issues of magazines,
sharing 45%
The participant that
did say they got
information from
physical magazines
also said they use
social media and that
is why there is eleven
answers

5. What title for a music magazine do
you prefer?
2,20%
1,10%
6,60%
1,10%
masthead
Crank
Perfect lyTuned
Unplugged
Riff
Ot her
To solidify my choice of
Masthead for my music
magazine, I ask the
participants which
masthead they preferred
the most along with my
initial idea, discovering that
my idea wasn’t the most
popular, being Crank at
only 20% of the participants
liking it, whilst the most
popular was to fill the
choices, Unplugged with
60% of the participants
preferring the most and
have influenced me to use
Unplugged as the
Masthead

6. What slogan for a music magazine
do you prefer?
3,30%
3,30%
4,40%
SloganBands t hat only use t he Key of
Awesome
Breaking out of Music Boredom
Shredding it
I next asked what was their
preferred slogan for a music
magazine, with ‘Bands that only
use the Key of Awesome’ which
had 40% of the participants
preferred the most and joint
second is ‘Breaking out of Music
Boredom’ and ‘Shredding it’ with
30% , myself I prefer ‘Breaking out
of music boredom’ and so with will
being using that

7. Would you access websites or other
media platforms associated with a music
magazines?
10,100%
Access other media platforms
Yes
No
All of the participants have said yes to
accessing other media platforms
associated with a music magazines,
reinforcing the fact that they are
technophiles

8. What price would you pay for a
music magazine?
6,60%
4,40%
Price of magazine
₤1- ₤1.50 ₤1.51-₤ 2 ₤2 and over
It seems that the maximum people
would pay for a magazine is ₤2 and the
minimum is ₤1, 60% would pay between
₤1.51 - ₤2 and 40% would pay between
₤1 - ₤1.50 but anything over ₤2
wouldn’t be bought

9. Which of the following main image on the
cover would encourage you to buy a music
magazines?
8,67%
3,25%
1,8%
Cover photoMale artist
Female artist
Male group
Female group
Mixed group
Looking at the results the participants
have given me shows eight of ten
participants would buy a music
magazine due to having a solo male on
the cover.
A problem appeared when two of the
participant marked said two answers, I
should have made my question specific
by saying ‘which one of the following…
etc.’
But it does show that three out of ten
would buy a music magazine if it had a
male group on the front and one person
would buy a music magazine if it had
female group on the front

10. What bands / artists would you
prefer to read about in a music
magazine ?
2,20%
2,20%
4,40% 2,20%
What artist would be read in a music magazine
The Kaiser Chiefs
Foo Fight ers
Taylor swift
Bast ion
Drake
Weezer
Ot her
From the statistics shown given by
the participants doesn’t much up
with the genres given as only one
participant said they preferred the
‘rock’ genre the most but four
people choose two different
bands that are Rock orientated,
The ‘Kaiser Chiefs’ and ‘Foo
Fighters’ and four people choose a
rap artist, when on only two
people preferred to ‘rap’ genre
the most

11. Which of the following sections from a
contents page would encourage you
to buy and read a music magazine
1,7%
6,43%
1,7%
1,7%
5,36%
Content page sections
Regulars
Editor's letter
Reviews of
Ablums/Downloads
Features on Current bands
Film / Television / Video
Game Reviews
Live Gigs / Festivals
Other
I have found out that the
participant are more likely to
buy and read a magazine from
either the information from a
‘Reviews of Albums /
Downloads’(6/10) or ‘Live Gigs’
page (5/10), again here, I
should have clarified I wanted
one response only, but from this
it does shows what people are
most interested to read in a
music magazine

12. What type of article would you enjoy
reading about in a music magazine
6,46%
4,31% 3,23%
Types of articles
1st Person Int erviews Wit h Bands / Art ist - quest ion and answer
3rd Person Int erviews Wit h Bands / Art ist
Informat ion abou t he hist oryand background of bands/ art ist s
Reviews of CD's / Gigs / Tours
Ot her
Looking at the data
gathered from the
participants of the
questionnaire, it is clear that
six out of the ten enjoy
reading interviews with
Bands/Artist in 1st person the
most, then learning about
their past only four out of ten
wanting to know that, also
some want to read reviews
on music but non of the
participant would want to
read a 3rd person interview
with a band