This document provides guidance for a foundation portfolio evaluation assignment. It outlines the requirements of the evaluation, which is worth 20 marks. Students are instructed to answer each question in detail using a combination of text and images. They should obtain audience feedback through methods like questionnaires. Students should complete a minimum of 3 questions per week and analyze their work by making references to research and explaining decisions. Questions focus on how the media product uses or challenges conventions, represents a social group, and which institution might distribute it.

1. Foundation Portfolio
Evaluation

2. Approach
• The evaluation is worth 20 marks.
• Answer each question in as much detail as possible.
• Your evaluation must contain evidence of audience
feedback! – questionnaires and focus groups are
obvious ways of doing this
• Do not just write an essay for each question.
• Use a combination of text and images to answer each
question.
• Use a range of different approaches:
– Prezzi
– Slideshare

3. Approach Continued
• Spread the work out. Do not leave every
question until the last minute! Aim to
complete a minimum of 3 questions per week.
• Analyse your finished pages in as much detail
as possible for question 1. Make reference to
the relevant technical terminology that you
learnt when you carried out your research.
• Explain your decisions carefully. Focus on the
“why” in as much detail as possible.

4. • Analyse each image in as much detail as possible.
• Explain decisions about language carefully – e.g.
why did you choose your masthead?
• Always compare your own pages to real music
magazine pages. Focus on the codes and
conventions that you have followed or
challenged.
• Use the examples of the pupil blogs as a model
for your own work. Do not just copy the work on
the blog – make your own evaluation as original
as possible.
• Make sure that all of your work is completed by
the May 3rd Deadline!

5. Question1
In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
• You should answer this question with detailed
analysis of your own pages.
• Make a list of codes and conventions that you
have used or challenged.
• Explain every aspect of your pages in as much
detail as possible.

6. Question 2
How does the Media Product represent a
particular social group?
• This question focuses on representation.
• Explain how you have created representation
in each of the pictures that you have used.
– Costume, pose, composition, make up, body
language , etc.
• Language choices can also represent the social
group that you are targeting.

7. Question 3
What kind of media institution might
distribute your media product and why?
• You could use your knowledge of Bauer and
Frontline to answer this question.
• Remember to focus on different platforms.
• Remember to explain “why” you have chosen
a specific institution in as much detail as
possible.