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Vision and mission


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Published in: Business
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Vision and mission

  1. 1. Vision<br />
  2. 2. What is vision statement?<br />Your VISION defines how you want your business to be seen externally — by clients, suppliers, investors and even competitors. It's what you constantly strive to attain, and it becomes your reason for being.<br />
  3. 3. How to write vision statement?<br /><ul><li>Take your time when writing a Vision Statement. Its a hard but very important task, learning how to write a Vision Statement takes time! It needs to be positive and inspirational
  4. 4. Get the 'feel' of Vision Statements by checking out the samples and examples of Vision Statements of some big companies and small establishments
  5. 5. Make separate lists of the following:</li></ul> Services - What you do and how well you do it!<br /> Technology - Your use of Technology<br /><ul><li>People involved in your establishment</li></ul>People who attend your establishment<br />People who are involved in your establishment<br />The Community<br />
  6. 6. Contd..<br /><ul><li>Your Values and Philosophy
  7. 7. Your Vision - future plans with aims and objectives
  8. 8. Pick out the most important points
  9. 9. Obtain input from other people
  10. 10. List some positive words - words of aspiration and inspiration for Vision statements
  11. 11. Select your most important words and combine in one sentence or put your most important sentences together which must be combined in one short paragraph
  12. 12. You will now be in an excellent position and know how to write Vision statement</li></li></ul><li>Examples<br /><ul><li>GM :- GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovationof GM people.
  13. 13. DHL :- Customerstrust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.
  14. 14. McDonald:-McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile</li></li></ul><li>Mission<br />
  15. 15. What is mission statement?<br />Your MISSION is what you intend to become or<br />accomplish. It should be challenging but achievable. A well-written mission statement demonstrates that you understand your business, have defined your unique focus, and can articulate your objectives concisely to yourself and others.<br />
  16. 16. How to write Mission statement?<br />A Mission Statement should be short, concise, clear, vivid and inspiring. The most effective way to write a Mission Statement is to avoid jargon, complicated words or concepts - remember you are writing this for the public, not just employees of the company. A company Mission Statement should be included in documents such as Business Plans and Staff Handbooks. A Mission Statement can be described as a cross between a company slogan, or tagline, and an executive summary!<br />
  17. 17. Example<br /><ul><li>Bank of America:- We believe, very simply, that it is the actions of individuals working together that build strong communities ... and that business has an obligation to support those actions in the communities it serves
  18. 18. Wal-Mart :-Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses
  19. 19. Microsoft :- At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible</li></li></ul><li>Thomas Edison dreamed of a lamp that could be operated by electricity, began where he stood to put his dream into action, and despite more than ten thousand failures, he stood by that dream until he made it a physical reality. Practical dreamers do not quit!<br />
  20. 20. Rajesh Kumar,2ndyrMBA,DMS,pondicherry university<br />