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Developing A Mission (Powerpoint)


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Developing A Mission (Powerpoint)

  1. 1. The Leadership Excellence SeriesDeveloping a Mission 312
  2. 2. A Few Examples Nike’s Mission Statement To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. 1
  3. 3. A Few Examples Microsoft’s Mission Statement At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential. 2
  4. 4. A Few Examples The Toastmasters Club Mission The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth. 3
  5. 5. Mission vs. Vision  A mission explains how the organization will achieve the vision.  A vision is a mental picture of what the organization aspires to be. 4
  6. 6. Characteristics of aMission Statement What it is:  A foundation  It explains:  The purpose of your organization.  How it daily serves its clients. 5
  7. 7. Characteristics of aMission Statement What it is:  It describes:  Primary products and services.  A distinctive competitive advantage.  An overall strategy for long-term success.  Reflects the expected level of excellence. 6
  8. 8. Characteristics of aMission Statement What it is not:  A mission is not detailed.  A mission is not narrow in its scope. 7
  9. 9. Characteristics of aMission Statement What it does:  It may determine:  The competitive environment.  How resources will be allocated.  How many team members are needed. 8
  10. 10. Creating YourMission Statement Conduct a brainstorming meeting to involve others. Write down your organization’s:  Values  Beliefs  Goals 9
  11. 11. Creating YourMission Statement Prioritize each value, belief, and goal. Write a draft of your mission statement. 1 0
  12. 12. Creating YourMission Statement After each draft:  Does this mission clearly depict what the organization values and believes?  Does this mission portray the goals of the organization?  Does this mission cause those involved with the organization to positively act? 1 1
  13. 13. Communicatingthe Mission Put it in writing. Talk about the mission all the time. Explain the benefits. Be enthusiastic about the mission. Describe how specific activities achieve the mission. 1 2
  14. 14. Conclusion Reduce your plan to writing. The moment you complete this, you will have definitely given concrete form to the intangible desire. – Napoleon Hill 13