Converge 2014

Minimum Viable
Product

Bijesh Vijayan @bijeshv
Swapnil Srivastava @swapnilshrivas9
The
Problem
We have

this

much

potential work

!
We have this much capacity

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How did
we get
here ?

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Coordinate
ourselves

?
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Coordinate
ourselves

?
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Coordinate
ourselves

?
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Coordinate
ourselves

© 2014

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Coordinate
ourselves

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Coordinate
ourselves

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Product
Owner
Rowing together

Alignment / Coordination

Rowing in the right
direction

Direction / Shared vision

Rowing faster

Productivity / Skill

© 2014

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Alignment / Coordination
Product
Owner

Direction / Shared vision

© 2014

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!6
Product
Owner
Rowing together

Alignment / Coordination

Rowing in the right
direction

Direction / Shared vision

Rowing faster

Productivity / Skill

© 2014

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MVP : The
Definition

nly those properties that allow
the earliest customers (Early
o get the most feedback for it,
time spent and capital”

ct that allows the team to
ck from customers for your
the least effort”

or a risk reduction tool”

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MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”

ct that allows the team to
ck from customers for your
the least effort”

or a risk reduction tool”

© 2014

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MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”

“a version of a product that allows the team to
collect as much feedback from customers for your
product with the least effort”

or a risk reduction tool”

© 2014

Converge 2014

!7
MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”

“a version of a product that allows the team to
collect as much feedback from customers for your
product with the least effort”

“a learning vehicle or a risk reduction tool”

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Target
Audience

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Target
Audience

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Target
Audience

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Minimum
+
Viable

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Build
Measure
Learn

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How do
we get
to the
MVP

[
*
*
*
*

Employ KANO

]

What are my must have qualities : Basics
An increase in these are directly proportional to
increase in satisfaction : Performance
Delight our customers , leave the competition
gnashing their teeth : Exciters
How can we have a judicious mix of these, Which
feature comes in what release?

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The Kano
Model

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Examples

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Examples

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Examples

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Design
the MVP

[

Design MVP

What are you trying to
learn with this particular
MVP?

]

What data are you
collecting about your
experiment?

MVP
What determines the success or
failure of the experiment?

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Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature 3

Feature 7

Feature 11

Feature 4

Feature 8

Feature 12

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Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature 3

Feature 7

Feature 11

Feature 4

Feature 8

Feature 12

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Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature 3

Feature 7

Feature 11

Feature 4

Feature 8

Feature 12

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!15
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature 3

Feature 7

Feature 11

Feature 4

Feature 8

Feature 12

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Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature 3

Feature 7

Feature 11

Feature 4

Feature 8

Feature 12

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A granular
MVP

Feature 1

Epic1

Story 1

Story 3

Story 2

Story 4

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Feature 2
Story6

Story 7

Story 8

Story 9

Epic 2

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Disclaimers

*
*
*
*

This is not the only way

You might have done things differently

Not all projects are big enough to have 3-4 levels

Employ what makes sense

© 2014

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Build an MVP
Pruning the
product tree

Lets build a MVP for a mobile app
of a travel site

© 2014

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Thanks
@bijeshv	

bijesh.vijayan@thoughtworks.com

@swapnilshrivas9	

swapnils@thoughtworks.com	


!
converge@thoughtworks.com

© 2014

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Minimum Viable Product