Issue tree is one of the most important tools used in management consulting. Issue tree is a concept that will help you guess in a structured manner the problems, reasons causing those problems and on the basis of this decide what should be analyzed. In this presentation I will show you how to build it as well as you will get an opportunity to have a look at 2 examples of applying this in practice. The first examples will be showing issue tree for chicken producer. The second example will be around Retail,
3. 3
Bottom-up approach Top-down approach Backward logic
Compounded effect Issue Tree Priorities
Benchmarks 80/20 rule Opportunity Tree
KPIs and business
drivers
Theory of constraints
and bottlenecks
Issue tree is one of the most important tools
used in management consulting
4. 4
Issue tree is a concept that will help you guess in a structured
manner the problems, reasons causing those problems and on
the basis of this decide what should be analyzed
Area of analysis
Area 1
Problem 1
Problem 2
Possible Reason 1
Possible Reason 2
Possible Reason 3
Possible Reason 4
Possible reasonsSuspected problems
Analysis to be
performed
Analysis 1
Analysis 2
Analysis 3
Analysis 4
5. 5
Guess in a structured manner
the problems
Set priorities
See what you have to do to
check certain hypotheses
Coordinate a group of
Business Analysts
Show to other the whole
picture
Not to get lost in analyses you
do
It helps you do a lot of things….
7. 7
We will start with an example of
logistics in a chicken producer…
8. 8
Have a look at an issue tree example for a chicken meat
producer. We guess that he has 3 problems in Logistics
Area of analysis
Transport
High costs of transport per ton of
goods
Big level of waste and breakage in
transport
Possible reasonsSuspected problems
Analysis to be
performed
Low usage of resources
9. 9
Then for those problems we try to guess the reasons causing them
Area of analysis
Transport
High costs of transport per ton of
goods
Big level of waste and breakage in
transport
Possible reasonsSuspected problems
Analysis to be
performed
Badly designed routes
Too big fuel usage
No shipments on the way back
Low usage of resources
Badly designed method of packaging
which makes the product prone to
damage
Speed not adjusted to the product
Badly organized work and schedule of
deliveries
Limitation on delivery time of finished
goods
10. 10
Finally we come up with analyzes we have to carry to prove or
disprove these hypotheses (that certain reason is causing certain
problem
Area of analysis
Transport
High costs of transport per ton of
goods
Big level of waste and breakage in
transport
Possible reasonsSuspected problems
Analysis to be
performed
Analysis of correlation between type
of packaging and percentage of
damaged
Analysis of time spent on the way and
kilometers covered in that time
Analysis of designed routes, their
length and the influence of possible
changes
Analysis of fuel usage and kilometers
covered by vehicles
Analysis of load carried on the way
back
Badly designed routes
Too big fuel usage
No shipments on the way back
Low usage of resources
Badly designed method of packaging
which makes the product prone to
damage
Speed not adjusted to the product
Badly organized work and schedule of
deliveries
Limitation on delivery time of finished
goods
Analysis of level of overtime, daily
organization of drivers work
Analysis of Clients’ preferences on
delivery time
12. 12
Retail chain development
Product Range / Category
Range Management
Pricing
Logistic / Supply Chain
Expansion model
In-store process
HR especially trainings
When you are talking about Retail you should
have a look a the following areas
13. 13
Area of analysis
Retail chain
development
Low growth in sales
Decreasing EBITDA of new stores
Possible reasonsSuspected problems
Analysis to be
performed
Analysis of rents vs comparable
competition
Salaries growth vs rotation – comparison
with competition
Analyze the change in sales after opening
new stores / on-line introduction
Analysis of number of openings vs
availability of new places
Low LFL due to cannibalization (on-
line, new stores in old locations)
Few new openings in locations
Increasing rents due not proper usage
of purchasing power
Growing salaries to keep low rotation
High cost of building new stores
No support from the shopping malls
Not optimized formats, expensive
fixtures
Analysis of contracts with shopping malls
Analysis of cost per 1 sq. m, number of
fixtures, cost per fixtures
Below you can see example of issue tree in Retail
Chain Development
14. 14
Area of analysis
Product Range
Management
Low margin on Category A
Low margin on Category B
Possible reasonsSuspected problems
Analysis to be
performed
Analysis of whom we buy from Category B
and the whole value chain
Analysis of planning and allocation process
Analyze of number of suppliers and their
share in sales vs market
Analysis of Private Labels potential –
benchmarks and potential supplier
Too many supplier of Category A that
undermines your purchasing power
Lack of Private Labels
Usage of middlemen instead of direct
suppliers
Improper planning and allocation by
stores
High inventory cost
Improper planning and allocation by
stores
Non-responsive supply chain
Analysis of planning and allocation process
Analysis of lead times, deliverability on-
time, level of breakage
Below you can see example of issue tree for Retail
where we cover Product Range Management
15. 15
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