SlideShare a Scribd company logo
Mind vs. Brain
How to leverage psychology to help us
be better at out jobs.
Rob Bollons • @robbollons • thenorthcode.net
• How to make better decisions.
• Improving motivation.
• Improving general wellbeing.
• Secret to making the best cup
of coffee in the world.
What’s This All About Then?
Making Better
Decisions
‘We can just list the reasons why
re-writing is the much better
option’.
Confirmation Bias:
People favour information
that confirms their beliefs.
‘we have spent a lot of time
fixing bugs and adding features,
It would be crazy to waste all
that time and effort on re-writing
it’
In relation to dealing with legacy
issues…
Sunk Cost Fallacy:
Having already invested so much in a
project it is hard to abandon it despite a
high likelihood for it to fail.
List of Biases
• Ambiguity effect - The tendency to avoid options for which missing information makes
the probability seem "unknown.
• Anchoring - he tendency to rely too heavily, or "anchor," on one trait or piece of
information when making decisions (usually the first piece of information that we
acquire on that subject)
• Backfire effect - When people react to disconfirming evidence by strengthening their
beliefs.
• Bias blind spot - The tendency to see oneself as less biased than other people, or to be
able to identify more cognitive biases in others than in oneself
• Decoy effect - Preferences for either option A or B changes in favor of option B when
option C is presented, which is similar to option B but in no way better.
• Distinction bias - The tendency to view two options as more dissimilar when
evaluating them simultaneously than when evaluating them separately
• Focusing effect - The tendency to place too much importance on one aspect of an event
• Framing effect - Drawing different conclusions from the same information, depending
How Can We Avoid Making These
Mistakes
• Admitting that there’s a problem.
• Approach critical decisions with caution.
• Decision making models.
National Decision Making Model
Improving Motivation
Ikea Effect
• We place disproportionately greater value on our own
creations.
• Derived from the idea of self-assembled IKEA furniture.
Breaking down work into smaller
chunks – the right thing to do?
• Might affect motivation in larger teams.
• Lack of ownership
• Loose the ability to see ‘the bigger picture’
Improving General
Wellbeing
Simple Things to Improve Your Work
Environment
• Plants
• Paint walls
• Decorate your desk
Climbing Mountains
Climbing Mountains
Summary
What to Take Away.
• Find the a balance for when to be rational and when to be
human.
• Improve your wellbeing - pimp your office.
• Climb more mountains (sober).
Sources
Dan Arielys’ TED Talk - http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work
National Decision Making - Modelhttp://www.acpo.police.uk/documents/president/201201pbandm.pdf
How to Make the
Best Cup of Coffee in
the World
Answer: PSYCHOLOGY! BOOM!
Cheers for listening!
Rob Bollons • @robbollons • thenorthcode.net

More Related Content

What's hot

Making Ideas Happen
Making Ideas HappenMaking Ideas Happen
Making Ideas Happen
Hans van Gent
 
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
Scott Bragg
 
10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen
Adobe
 
H+E Impact discussion 2013
H+E Impact discussion 2013H+E Impact discussion 2013
H+E Impact discussion 2013
Albert
 
Design Thinking by Mark Uraine
Design Thinking by Mark UraineDesign Thinking by Mark Uraine
Design Thinking by Mark Uraine
Mark Uraine
 
What If?
What If?What If?
What If?
David Jakes
 
Techniques for Effective Retrospectives
Techniques for Effective RetrospectivesTechniques for Effective Retrospectives
Techniques for Effective Retrospectives
Prowareness
 
Practical Creativity
Practical CreativityPractical Creativity
Practical Creativity
Dan Saffer
 
Reimaging the way people work together
Reimaging the way people work togetherReimaging the way people work together
Reimaging the way people work together
Coaching Agile Journeys
 
Influence and Impact: Getting Your Innovative Ideas Noticed
Influence and Impact: Getting Your Innovative Ideas NoticedInfluence and Impact: Getting Your Innovative Ideas Noticed
Influence and Impact: Getting Your Innovative Ideas Noticed
NorCal Business Marketing Association
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in It
Dave Hogue
 
ProductCamp Toronto 2012 Legacy of Blame
ProductCamp Toronto 2012 Legacy of BlameProductCamp Toronto 2012 Legacy of Blame
ProductCamp Toronto 2012 Legacy of Blame
ProductCamp Toronto
 
Designing The Customer Experience - Conference 2009 (E5)
Designing The Customer Experience - Conference 2009 (E5)Designing The Customer Experience - Conference 2009 (E5)
Designing The Customer Experience - Conference 2009 (E5)
Alberta Recreation and Parks Association
 
Brainstorming Pointers
Brainstorming PointersBrainstorming Pointers
Brainstorming Pointers
Rahcyne Omatete, MBA, MPH
 
Ou Lib Big Ideas
Ou Lib Big IdeasOu Lib Big Ideas
Ou Lib Big Ideas
Sherri Saines
 
3 beliefs you need to let go to start you agile journey – Agile EE 2017
3 beliefs you need to let go to start you agile journey – Agile EE 20173 beliefs you need to let go to start you agile journey – Agile EE 2017
3 beliefs you need to let go to start you agile journey – Agile EE 2017
Antti Kirjavainen
 
Building Creative, Collaborative Cultures
Building Creative, Collaborative CulturesBuilding Creative, Collaborative Cultures
Building Creative, Collaborative Cultures
Adam Connor
 
Designing Remotely
Designing RemotelyDesigning Remotely
Designing Remotely
hmslydia
 
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
Kevin Duncan
 
Data visualization using video 11 20-13
Data visualization using video 11 20-13Data visualization using video 11 20-13
Data visualization using video 11 20-13
Jeff Weakley
 

What's hot (20)

Making Ideas Happen
Making Ideas HappenMaking Ideas Happen
Making Ideas Happen
 
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
Personal Productivity & Knowledge Work: Hard Truths and "Hot Tips"
 
10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen
 
H+E Impact discussion 2013
H+E Impact discussion 2013H+E Impact discussion 2013
H+E Impact discussion 2013
 
Design Thinking by Mark Uraine
Design Thinking by Mark UraineDesign Thinking by Mark Uraine
Design Thinking by Mark Uraine
 
What If?
What If?What If?
What If?
 
Techniques for Effective Retrospectives
Techniques for Effective RetrospectivesTechniques for Effective Retrospectives
Techniques for Effective Retrospectives
 
Practical Creativity
Practical CreativityPractical Creativity
Practical Creativity
 
Reimaging the way people work together
Reimaging the way people work togetherReimaging the way people work together
Reimaging the way people work together
 
Influence and Impact: Getting Your Innovative Ideas Noticed
Influence and Impact: Getting Your Innovative Ideas NoticedInfluence and Impact: Getting Your Innovative Ideas Noticed
Influence and Impact: Getting Your Innovative Ideas Noticed
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in It
 
ProductCamp Toronto 2012 Legacy of Blame
ProductCamp Toronto 2012 Legacy of BlameProductCamp Toronto 2012 Legacy of Blame
ProductCamp Toronto 2012 Legacy of Blame
 
Designing The Customer Experience - Conference 2009 (E5)
Designing The Customer Experience - Conference 2009 (E5)Designing The Customer Experience - Conference 2009 (E5)
Designing The Customer Experience - Conference 2009 (E5)
 
Brainstorming Pointers
Brainstorming PointersBrainstorming Pointers
Brainstorming Pointers
 
Ou Lib Big Ideas
Ou Lib Big IdeasOu Lib Big Ideas
Ou Lib Big Ideas
 
3 beliefs you need to let go to start you agile journey – Agile EE 2017
3 beliefs you need to let go to start you agile journey – Agile EE 20173 beliefs you need to let go to start you agile journey – Agile EE 2017
3 beliefs you need to let go to start you agile journey – Agile EE 2017
 
Building Creative, Collaborative Cultures
Building Creative, Collaborative CulturesBuilding Creative, Collaborative Cultures
Building Creative, Collaborative Cultures
 
Designing Remotely
Designing RemotelyDesigning Remotely
Designing Remotely
 
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
16 from 16: THE BEST BOOKS OF 2016 SUMMARISED
 
Data visualization using video 11 20-13
Data visualization using video 11 20-13Data visualization using video 11 20-13
Data visualization using video 11 20-13
 

Viewers also liked

Meaning of Life
Meaning of LifeMeaning of Life
Meaning of Life
pankaj_kc
 
Mind Brain and Thoughts
Mind Brain and ThoughtsMind Brain and Thoughts
Mind Brain and Thoughts
pankaj_kc
 
Why the "hard" problem of consciousness is easy and the "easy" problem hard....
 Why the "hard" problem of consciousness is easy and the "easy" problem hard.... Why the "hard" problem of consciousness is easy and the "easy" problem hard....
Why the "hard" problem of consciousness is easy and the "easy" problem hard....
Aaron Sloman
 
Rosenthal m qs-wo-cn
Rosenthal m qs-wo-cnRosenthal m qs-wo-cn
Rosenthal m qs-wo-cn
David Rosenthal
 
Creativity is a why not a what
Creativity is a why not a whatCreativity is a why not a what
Creativity is a why not a what
piero scaruffi
 
Neuroplasticity
NeuroplasticityNeuroplasticity
Neuroplasticity
Marva Fonseca
 
Living and Learning with the Brain in Mind
Living and Learning with the Brain in MindLiving and Learning with the Brain in Mind
Living and Learning with the Brain in Mind
Mioara Iacob
 
Mindfulness training exercises
Mindfulness training exercisesMindfulness training exercises
Mindfulness training exercises
Nataša Pantović
 
The Brain
The BrainThe Brain
The Brain
piero scaruffi
 
Chapter 7 ap psych- States of Consciousness
Chapter 7 ap psych- States of ConsciousnessChapter 7 ap psych- States of Consciousness
Chapter 7 ap psych- States of Consciousness
Dr. J's AP Psych Class
 
Speech production
Speech productionSpeech production
Speech production
gcuf
 
Get Sh!t Done
Get Sh!t DoneGet Sh!t Done
Get Sh!t Done
Hiten Shah
 
William paper presentation
William paper presentationWilliam paper presentation
William paper presentation
William Kapambwe
 
Demonstration speech anayra
Demonstration speech anayraDemonstration speech anayra
Demonstration speech anayra
Elvis Aponte
 
Motivational communication
Motivational communicationMotivational communication
Motivational communication
Fabio Arangio
 
Asking the Right Questions: 5 Chemical Case Studies
Asking the Right Questions: 5 Chemical Case StudiesAsking the Right Questions: 5 Chemical Case Studies
Asking the Right Questions: 5 Chemical Case Studies
Element Materials Technology
 
Mathematics project
Mathematics projectMathematics project
Mathematics project
neeraj_enrique
 

Viewers also liked (17)

Meaning of Life
Meaning of LifeMeaning of Life
Meaning of Life
 
Mind Brain and Thoughts
Mind Brain and ThoughtsMind Brain and Thoughts
Mind Brain and Thoughts
 
Why the "hard" problem of consciousness is easy and the "easy" problem hard....
 Why the "hard" problem of consciousness is easy and the "easy" problem hard.... Why the "hard" problem of consciousness is easy and the "easy" problem hard....
Why the "hard" problem of consciousness is easy and the "easy" problem hard....
 
Rosenthal m qs-wo-cn
Rosenthal m qs-wo-cnRosenthal m qs-wo-cn
Rosenthal m qs-wo-cn
 
Creativity is a why not a what
Creativity is a why not a whatCreativity is a why not a what
Creativity is a why not a what
 
Neuroplasticity
NeuroplasticityNeuroplasticity
Neuroplasticity
 
Living and Learning with the Brain in Mind
Living and Learning with the Brain in MindLiving and Learning with the Brain in Mind
Living and Learning with the Brain in Mind
 
Mindfulness training exercises
Mindfulness training exercisesMindfulness training exercises
Mindfulness training exercises
 
The Brain
The BrainThe Brain
The Brain
 
Chapter 7 ap psych- States of Consciousness
Chapter 7 ap psych- States of ConsciousnessChapter 7 ap psych- States of Consciousness
Chapter 7 ap psych- States of Consciousness
 
Speech production
Speech productionSpeech production
Speech production
 
Get Sh!t Done
Get Sh!t DoneGet Sh!t Done
Get Sh!t Done
 
William paper presentation
William paper presentationWilliam paper presentation
William paper presentation
 
Demonstration speech anayra
Demonstration speech anayraDemonstration speech anayra
Demonstration speech anayra
 
Motivational communication
Motivational communicationMotivational communication
Motivational communication
 
Asking the Right Questions: 5 Chemical Case Studies
Asking the Right Questions: 5 Chemical Case StudiesAsking the Right Questions: 5 Chemical Case Studies
Asking the Right Questions: 5 Chemical Case Studies
 
Mathematics project
Mathematics projectMathematics project
Mathematics project
 

Similar to Mind vs Brain - Leveraging Psychology and Biases in Web Development

Leland Sandler's Presentation on Creating and Capturing value
Leland Sandler's Presentation on Creating and Capturing valueLeland Sandler's Presentation on Creating and Capturing value
Leland Sandler's Presentation on Creating and Capturing value
Leland Sandler
 
Entrepreneurial Psychology
Entrepreneurial PsychologyEntrepreneurial Psychology
Entrepreneurial Psychology
jericsinger
 
Lead Gen Clinic
Lead Gen ClinicLead Gen Clinic
Designing for behaviour change
Designing for behaviour changeDesigning for behaviour change
Designing for behaviour change
Phil Barrett
 
Driving healthy habits through behavioral product design (short) pdf
Driving healthy habits through behavioral product design (short) pdfDriving healthy habits through behavioral product design (short) pdf
Driving healthy habits through behavioral product design (short) pdf
Sunil Maulik
 
Budgetary Advantages of Pretrial Service Programs
Budgetary Advantages of Pretrial Service ProgramsBudgetary Advantages of Pretrial Service Programs
Budgetary Advantages of Pretrial Service Programs
PublicFinanceTV
 
Thinking strategically & critically: seeing possibilities
Thinking strategically & critically: seeing possibilitiesThinking strategically & critically: seeing possibilities
Thinking strategically & critically: seeing possibilities
Rebecca Jones
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right Thing
User Vision
 
Thinking strategically & critically seeing possibilities
Thinking strategically & critically seeing possibilitiesThinking strategically & critically seeing possibilities
Thinking strategically & critically seeing possibilities
Rebecca Jones
 
Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)
Craig Thomler
 
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
Yew Chung International School of Beijing
 
Principles of interaction design and user testing
Principles of interaction design and user testingPrinciples of interaction design and user testing
Principles of interaction design and user testing
Julie Stanford
 
Stephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeStephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for Change
AgileNZ Conference
 
New Library Director to Staff 2010
New Library Director to Staff 2010New Library Director to Staff 2010
New Library Director to Staff 2010
Mark A. Smith
 
Giving and receiving feedback
Giving and receiving feedbackGiving and receiving feedback
Giving and receiving feedback
eph-hr
 
Analytical Thinking And Innovation
Analytical Thinking And InnovationAnalytical Thinking And Innovation
Analytical Thinking And Innovation
Jeff Brooks
 
The 7 habits of Highly effective people | FAC
The 7 habits of Highly effective people | FACThe 7 habits of Highly effective people | FAC
The 7 habits of Highly effective people | FAC
FileAComplaint FAC
 
Leadership Best Practices for Recession Recovery
Leadership Best Practices for Recession RecoveryLeadership Best Practices for Recession Recovery
Leadership Best Practices for Recession Recovery
LeilaBT
 
1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine
Lawrence101
 
American Hospital Assn. PR Execs
American Hospital Assn.  PR ExecsAmerican Hospital Assn.  PR Execs
American Hospital Assn. PR Execs
mjsumption
 

Similar to Mind vs Brain - Leveraging Psychology and Biases in Web Development (20)

Leland Sandler's Presentation on Creating and Capturing value
Leland Sandler's Presentation on Creating and Capturing valueLeland Sandler's Presentation on Creating and Capturing value
Leland Sandler's Presentation on Creating and Capturing value
 
Entrepreneurial Psychology
Entrepreneurial PsychologyEntrepreneurial Psychology
Entrepreneurial Psychology
 
Lead Gen Clinic
Lead Gen ClinicLead Gen Clinic
Lead Gen Clinic
 
Designing for behaviour change
Designing for behaviour changeDesigning for behaviour change
Designing for behaviour change
 
Driving healthy habits through behavioral product design (short) pdf
Driving healthy habits through behavioral product design (short) pdfDriving healthy habits through behavioral product design (short) pdf
Driving healthy habits through behavioral product design (short) pdf
 
Budgetary Advantages of Pretrial Service Programs
Budgetary Advantages of Pretrial Service ProgramsBudgetary Advantages of Pretrial Service Programs
Budgetary Advantages of Pretrial Service Programs
 
Thinking strategically & critically: seeing possibilities
Thinking strategically & critically: seeing possibilitiesThinking strategically & critically: seeing possibilities
Thinking strategically & critically: seeing possibilities
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right Thing
 
Thinking strategically & critically seeing possibilities
Thinking strategically & critically seeing possibilitiesThinking strategically & critically seeing possibilities
Thinking strategically & critically seeing possibilities
 
Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)
 
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
Yew Chung International School of Beijing - Higher Order Thinking Skills (HOTS)
 
Principles of interaction design and user testing
Principles of interaction design and user testingPrinciples of interaction design and user testing
Principles of interaction design and user testing
 
Stephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeStephanie Cooper - Genuine Curiosity - Conversations for Change
Stephanie Cooper - Genuine Curiosity - Conversations for Change
 
New Library Director to Staff 2010
New Library Director to Staff 2010New Library Director to Staff 2010
New Library Director to Staff 2010
 
Giving and receiving feedback
Giving and receiving feedbackGiving and receiving feedback
Giving and receiving feedback
 
Analytical Thinking And Innovation
Analytical Thinking And InnovationAnalytical Thinking And Innovation
Analytical Thinking And Innovation
 
The 7 habits of Highly effective people | FAC
The 7 habits of Highly effective people | FACThe 7 habits of Highly effective people | FAC
The 7 habits of Highly effective people | FAC
 
Leadership Best Practices for Recession Recovery
Leadership Best Practices for Recession RecoveryLeadership Best Practices for Recession Recovery
Leadership Best Practices for Recession Recovery
 
1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine1.2 Business Ideas Business Ideas Busine
1.2 Business Ideas Business Ideas Busine
 
American Hospital Assn. PR Execs
American Hospital Assn.  PR ExecsAmerican Hospital Assn.  PR Execs
American Hospital Assn. PR Execs
 

Recently uploaded

Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Zilliz
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Zilliz
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
Pixlogix Infotech
 

Recently uploaded (20)

Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
 

Mind vs Brain - Leveraging Psychology and Biases in Web Development

  • 1. Mind vs. Brain How to leverage psychology to help us be better at out jobs. Rob Bollons • @robbollons • thenorthcode.net
  • 2. • How to make better decisions. • Improving motivation. • Improving general wellbeing. • Secret to making the best cup of coffee in the world. What’s This All About Then?
  • 4. ‘We can just list the reasons why re-writing is the much better option’.
  • 5. Confirmation Bias: People favour information that confirms their beliefs.
  • 6. ‘we have spent a lot of time fixing bugs and adding features, It would be crazy to waste all that time and effort on re-writing it’ In relation to dealing with legacy issues…
  • 7. Sunk Cost Fallacy: Having already invested so much in a project it is hard to abandon it despite a high likelihood for it to fail.
  • 8. List of Biases • Ambiguity effect - The tendency to avoid options for which missing information makes the probability seem "unknown. • Anchoring - he tendency to rely too heavily, or "anchor," on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject) • Backfire effect - When people react to disconfirming evidence by strengthening their beliefs. • Bias blind spot - The tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself • Decoy effect - Preferences for either option A or B changes in favor of option B when option C is presented, which is similar to option B but in no way better. • Distinction bias - The tendency to view two options as more dissimilar when evaluating them simultaneously than when evaluating them separately • Focusing effect - The tendency to place too much importance on one aspect of an event • Framing effect - Drawing different conclusions from the same information, depending
  • 9. How Can We Avoid Making These Mistakes • Admitting that there’s a problem. • Approach critical decisions with caution. • Decision making models.
  • 12. Ikea Effect • We place disproportionately greater value on our own creations. • Derived from the idea of self-assembled IKEA furniture.
  • 13. Breaking down work into smaller chunks – the right thing to do? • Might affect motivation in larger teams. • Lack of ownership • Loose the ability to see ‘the bigger picture’
  • 15. Simple Things to Improve Your Work Environment • Plants • Paint walls • Decorate your desk
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 25. What to Take Away. • Find the a balance for when to be rational and when to be human. • Improve your wellbeing - pimp your office. • Climb more mountains (sober).
  • 26. Sources Dan Arielys’ TED Talk - http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work National Decision Making - Modelhttp://www.acpo.police.uk/documents/president/201201pbandm.pdf
  • 27. How to Make the Best Cup of Coffee in the World
  • 29. Cheers for listening! Rob Bollons • @robbollons • thenorthcode.net